---
title: "Caravan and motorhome brands in New Zealand: Which brands are most popular in search?"
description: "Compare the caravan and motorhome brands New Zealand travellers buy. Share of Search among Jayco, TrailLite, Bürstner, Hymer, Avan and Sunliner, the caravan and motorhome brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-caravan-and-motorhome-brands"
publisher: "Brandwave"
---

# Caravan and motorhome brands in New Zealand: Which brands are most popular in search?

Compare the caravan and motorhome brands New Zealand travellers buy. Share of Search among Jayco, TrailLite, Bürstner, Hymer, Avan and Sunliner, the caravan and motorhome brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Caravan and motorhome brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Jayco, 53.1%

## Which brand is most popular in search among caravan and motorhome brands in New Zealand?

- In August 2026, Jayco was the most searched among caravan and motorhome brands in New Zealand, with an estimated 3.4K branded searches and 53.1% estimated Share of Search within this set.
- TrailLite is in 2nd place, 12.1 percentage points behind at 41% Share of Search.
- Across the 11 months ending August 2026, Jayco’s estimated Share of Search among caravan and motorhome brands in New Zealand decreased from 59.4% to 53.1%.
- Across the 11 months ending August 2026, TrailLite’s estimated Share of Search among caravan and motorhome brands in New Zealand increased from 33.5% to 41%.
- Across the 11 months ending August 2026, Bürstner’s estimated Share of Search among caravan and motorhome brands in New Zealand decreased from 2.7% to 2.2%.
- Across the 11 months ending August 2026, Hymer’s estimated Share of Search among caravan and motorhome brands in New Zealand decreased from 2.6% to 2%.
- Across the 11 months ending August 2026, Jayco’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 72.2% in January 2026 and was lowest at 53.1% in August 2026.
- Across the 11 months ending August 2026, TrailLite’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 41% in August 2026 and was lowest at 21.4% in January 2026.
- Across the 11 months ending August 2026, Bürstner’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 3% in December 2025 and was lowest at 1.8% in January 2026.
- Across the 11 months ending August 2026, Hymer’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 3.5% in May 2026 and was lowest at 2% in August 2026.
- Across the 11 months ending August 2026, Avan’s estimated Share of Search among caravan and motorhome brands in New Zealand peaked at 2.1% in March 2026 and was lowest at 1% in December 2025.
- Across the 11 months ending August 2026, Avan and Sunliner held steady: their estimated Share of Search among caravan and motorhome brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Jayco vs TrailLite: compare search popularity](/demand/nz/compare/jayco-vs-traillite): 53.1% against 41% Share of Search.
- [Jayco vs Bürstner: compare search popularity](/demand/nz/compare/burstner-vs-jayco): 53.1% against 2.2% Share of Search.
- [Jayco vs Hymer: compare search popularity](/demand/nz/compare/hymer-vs-jayco): 53.1% against 2% Share of Search.
- [TrailLite vs Bürstner: compare search popularity](/demand/nz/compare/burstner-vs-traillite): 41% against 2.2% Share of Search.
- [TrailLite vs Hymer: compare search popularity](/demand/nz/compare/hymer-vs-traillite): 41% against 2% Share of Search.
- [Bürstner vs Hymer: compare search popularity](/demand/nz/compare/burstner-vs-hymer): 2.2% against 2% Share of Search.

## How did search popularity change for New Zealand caravan and motorhome brands in August 2026?

- In August 2026, TrailLite gained estimated Share of Search among caravan and motorhome brands in New Zealand, from 28.5% to 41%.
- In August 2026, Jayco lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 65.3% to 53.1%.
- In August 2026, Hymer lost estimated Share of Search among caravan and motorhome brands in New Zealand, from 2.7% to 2%.
- In August 2026, Bürstner rose from 4th to 3rd among caravan and motorhome brands in New Zealand.
- Estimated monthly branded searches for Avan in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jayco | 53.1% | 3.4K | -10.9% | Jayco |
| 2 | TrailLite | 41% | 2.6K | +57.7% | TrailLite |
| 3 | Bürstner | 2.2% | 140 | +16.7% | Bürstner |
| 4 | Hymer | 2% | 130 | -18.8% | Hymer |
| 5 | Avan | 1.2% | 80 | +33.3% | Avan |
| 6 | Sunliner | 0.46% | 30 | 0.0% | Sunliner |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jayco | 4.3K | 59.4% | 1 |
| Oct 2025 | TrailLite | 2.5K | 33.5% | 2 |
| Oct 2025 | Bürstner | 200 | 2.7% | 3 |
| Oct 2025 | Hymer | 190 | 2.6% | 4 |
| Oct 2025 | Avan | 100 | 1.4% | 5 |
| Oct 2025 | Sunliner | 30 | 0.41% | 6 |
| Nov 2025 | Jayco | 4.1K | 60.1% | 1 |
| Nov 2025 | TrailLite | 2.2K | 32.5% | 2 |
| Nov 2025 | Bürstner | 200 | 2.9% | 3 |
| Nov 2025 | Hymer | 170 | 2.5% | 4 |
| Nov 2025 | Avan | 90 | 1.3% | 5 |
| Nov 2025 | Sunliner | 50 | 0.73% | 6 |
| Dec 2025 | Jayco | 4.8K | 69% | 1 |
| Dec 2025 | TrailLite | 1.7K | 23.9% | 2 |
| Dec 2025 | Bürstner | 210 | 3% | 3 |
| Dec 2025 | Hymer | 180 | 2.6% | 4 |
| Dec 2025 | Avan | 70 | 1% | 5 |
| Dec 2025 | Sunliner | 40 | 0.57% | 6 |
| Jan 2026 | Jayco | 7.7K | 72.2% | 1 |
| Jan 2026 | TrailLite | 2.3K | 21.4% | 2 |
| Jan 2026 | Hymer | 270 | 2.5% | 3 |
| Jan 2026 | Bürstner | 190 | 1.8% | 4 |
| Jan 2026 | Avan | 150 | 1.4% | 5 |
| Jan 2026 | Sunliner | 70 | 0.66% | 6 |
| Feb 2026 | Jayco | 5.2K | 66.5% | 1 |
| Feb 2026 | TrailLite | 2K | 25.6% | 2 |
| Feb 2026 | Bürstner | 220 | 2.8% | 3 |
| Feb 2026 | Hymer | 220 | 2.8% | 4 |
| Feb 2026 | Avan | 120 | 1.5% | 5 |
| Feb 2026 | Sunliner | 60 | 0.77% | 6 |
| Mar 2026 | Jayco | 4.8K | 62.3% | 1 |
| Mar 2026 | TrailLite | 2.3K | 29.8% | 2 |
| Mar 2026 | Hymer | 210 | 2.8% | 3 |
| Mar 2026 | Bürstner | 190 | 2.5% | 4 |
| Mar 2026 | Avan | 160 | 2.1% | 5 |
| Mar 2026 | Sunliner | 50 | 0.66% | 6 |
| Apr 2026 | Jayco | 4K | 66.9% | 1 |
| Apr 2026 | TrailLite | 1.6K | 26% | 2 |
| Apr 2026 | Bürstner | 170 | 2.8% | 3 |
| Apr 2026 | Hymer | 140 | 2.3% | 4 |
| Apr 2026 | Avan | 80 | 1.3% | 5 |
| Apr 2026 | Sunliner | 40 | 0.66% | 6 |
| May 2026 | Jayco | 3.7K | 62.3% | 1 |
| May 2026 | TrailLite | 1.7K | 29% | 2 |
| May 2026 | Hymer | 210 | 3.5% | 3 |
| May 2026 | Bürstner | 160 | 2.7% | 4 |
| May 2026 | Avan | 110 | 1.8% | 5 |
| May 2026 | Sunliner | 40 | 0.67% | 6 |
| Jun 2026 | Jayco | 3.3K | 61.1% | 1 |
| Jun 2026 | TrailLite | 1.7K | 31.7% | 2 |
| Jun 2026 | Bürstner | 150 | 2.8% | 3 |
| Jun 2026 | Hymer | 150 | 2.8% | 4 |
| Jun 2026 | Avan | 60 | 1.1% | 5 |
| Jun 2026 | Sunliner | 30 | 0.55% | 6 |
| Jul 2026 | Jayco | 3.9K | 65.3% | 1 |
| Jul 2026 | TrailLite | 1.7K | 28.5% | 2 |
| Jul 2026 | Hymer | 160 | 2.7% | 3 |
| Jul 2026 | Bürstner | 120 | 2% | 4 |
| Jul 2026 | Avan | 60 | 1% | 5 |
| Jul 2026 | Sunliner | 30 | 0.51% | 6 |
| Aug 2026 | Jayco | 3.4K | 53.1% | 1 |
| Aug 2026 | TrailLite | 2.6K | 41% | 2 |
| Aug 2026 | Bürstner | 140 | 2.2% | 3 |
| Aug 2026 | Hymer | 130 | 2% | 4 |
| Aug 2026 | Avan | 80 | 1.2% | 5 |
| Aug 2026 | Sunliner | 30 | 0.46% | 6 |
| Sep 2026 | Avan | — | — | — |
| Sep 2026 | Bürstner | — | — | — |
| Sep 2026 | Hymer | — | — | — |
| Sep 2026 | Jayco | — | — | — |
| Sep 2026 | Sunliner | — | — | — |
| Sep 2026 | TrailLite | — | — | — |

## What is being compared

- **Avan**: Measured on the search terms “avan campervan”, “avan caravan”, “avan motorhome” and “avan rv”, summed into one figure.
- **Bürstner**: Measured on the search terms “burstner”, “burstner campervan”, “burstner caravan”, “burstner motorhome”, “burstner motorhomes for sale”, “burstner near me”, “burstner nz” and “burstner rv”, summed into one figure.
- **Hymer**: Measured on the search terms “hymer”, “hymer campervan”, “hymer caravan”, “hymer com”, “hymer nz” and “hymer rv”, summed into one figure.
- **Jayco**: Measured on the search terms “jayco”, “jayco camper van”, “jayco campers”, “jayco canterbury”, “jayco caravan”, “jayco caravan land”, “jayco caravans for sale”, “jayco com au”, “jayco expanda”, “jayco near me”, “jayco nz”, “jayco online”, “jayco outback”, “jayco rv”, “jayco rv trailers”, “jayco starcraft”, “jayco swan”, “jayco tent trailer” and “jayco toy hauler”, summed into one figure.
- **Sunliner**: Measured on the search terms “sunliner campervan”, “sunliner caravan”, “sunliner motorhome” and “sunliner rv”, summed into one figure.
- **TrailLite**: Measured on the search terms “trail lite”, “trail lite caravan”, “trail lite service centre”, “traillite”, “traillite caravan”, “traillite co nz”, “traillite group”, “traillite motorhome”, “traillite near me”, “traillite new zealand”, “traillite nz” and “traillite rv”, summed into one figure.

- [Avan](/demand/nz/brands/avan)
- [Bürstner](/demand/nz/brands/burstner)
- [Hymer](/demand/nz/brands/hymer)
- [Jayco](/demand/nz/brands/jayco)
- [Sunliner](/demand/nz/brands/sunliner)
- [TrailLite](/demand/nz/brands/traillite)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among caravan and motorhome brands in New Zealand?

In August 2026, Jayco was the most searched among caravan and motorhome brands in New Zealand, with an estimated 3.4K branded searches and 53.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Caravan and motorhome brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-caravan-and-motorhome-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-caravan-and-motorhome-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.