---
title: "Car seat brands in New Zealand: Which brands are most popular in search?"
description: "Compare the child car seat brands New Zealand parents buy. Share of Search among Maxi-Cosi, Britax, Infasecure, Nuna and Joie, the car seat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-car-seat-brands"
publisher: "Brandwave"
---

# Car seat brands in New Zealand: Which brands are most popular in search?

Compare the child car seat brands New Zealand parents buy. Share of Search among Maxi-Cosi, Britax, Infasecure, Nuna and Joie, the car seat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car seat brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Maxi-Cosi, 56.8%

## Which brand is most popular in search among car seat brands in New Zealand?

- In August 2026, Maxi-Cosi was the most searched among car seat brands in New Zealand, with an estimated 8.9K branded searches and 56.8% estimated Share of Search within this set.
- Britax is in 2nd place, 29.3 percentage points behind at 27.5% Share of Search.
- Across the 11 months ending August 2026, Maxi-Cosi’s estimated Share of Search among car seat brands in New Zealand increased from 52.6% to 56.8%.
- Across the 11 months ending August 2026, Britax’s estimated Share of Search among car seat brands in New Zealand decreased from 30.8% to 27.5%.
- Across the 11 months ending August 2026, Infasecure’s estimated Share of Search among car seat brands in New Zealand decreased from 11.2% to 9.5%.
- Across the 11 months ending August 2026, Nuna’s estimated Share of Search among car seat brands in New Zealand increased from 2.8% to 4.5%.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among car seat brands in New Zealand decreased from 2.6% to 1.7%.
- Across the 11 months ending August 2026, Maxi-Cosi’s estimated Share of Search among car seat brands in New Zealand peaked at 59.2% in June 2026 and was lowest at 51.1% in January 2026.
- Across the 11 months ending August 2026, Britax’s estimated Share of Search among car seat brands in New Zealand peaked at 33.3% in November 2025 and was lowest at 26.5% in March 2026.
- Across the 11 months ending August 2026, Infasecure’s estimated Share of Search among car seat brands in New Zealand peaked at 11.6% in February 2026 and was lowest at 8.8% in June 2026.

## Compare search popularity between leading brands

- [Maxi-Cosi vs Britax: compare search popularity](/demand/nz/compare/britax-vs-maxi-cosi): 56.8% against 27.5% Share of Search.
- [Maxi-Cosi vs Infasecure: compare search popularity](/demand/nz/compare/infasecure-vs-maxi-cosi): 56.8% against 9.5% Share of Search.
- [Maxi-Cosi vs Nuna: compare search popularity](/demand/nz/compare/maxi-cosi-vs-nuna): 56.8% against 4.5% Share of Search.
- [Britax vs Infasecure: compare search popularity](/demand/nz/compare/britax-vs-infasecure): 27.5% against 9.5% Share of Search.
- [Britax vs Nuna: compare search popularity](/demand/nz/compare/britax-vs-nuna): 27.5% against 4.5% Share of Search.
- [Infasecure vs Nuna: compare search popularity](/demand/nz/compare/infasecure-vs-nuna): 9.5% against 4.5% Share of Search.

## How did search popularity change for New Zealand car seat brands in August 2026?

- In August 2026, Maxi-Cosi gained estimated Share of Search among car seat brands in New Zealand, from 52.5% to 56.8%.
- In August 2026, Nuna gained estimated Share of Search among car seat brands in New Zealand, from 3.9% to 4.5%.
- In August 2026, Britax lost estimated Share of Search among car seat brands in New Zealand, from 31.8% to 27.5%.
- Estimated monthly branded searches for Joie in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Maxi-Cosi | 56.8% | 8.9K | +10.5% | Maxi-Cosi |
| 2 | Britax | 27.5% | 4.3K | -11.7% | Britax |
| 3 | Infasecure | 9.5% | 1.5K | 0.0% | Infasecure |
| 4 | Nuna | 4.5% | 700 | +18.6% | Nuna |
| 5 | Joie | 1.7% | 270 | -18.2% | Joie |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maxi-Cosi | 6.9K | 52.6% | 1 |
| Oct 2025 | Britax | 4K | 30.8% | 2 |
| Oct 2025 | Infasecure | 1.5K | 11.2% | 3 |
| Oct 2025 | Nuna | 370 | 2.8% | 4 |
| Oct 2025 | Joie | 340 | 2.6% | 5 |
| Nov 2025 | Maxi-Cosi | 7.6K | 52.6% | 1 |
| Nov 2025 | Britax | 4.8K | 33.3% | 2 |
| Nov 2025 | Infasecure | 1.3K | 8.9% | 3 |
| Nov 2025 | Nuna | 480 | 3.3% | 4 |
| Nov 2025 | Joie | 280 | 1.9% | 5 |
| Dec 2025 | Maxi-Cosi | 6.6K | 54.4% | 1 |
| Dec 2025 | Britax | 3.6K | 29.9% | 2 |
| Dec 2025 | Infasecure | 1.2K | 10% | 3 |
| Dec 2025 | Nuna | 460 | 3.8% | 4 |
| Dec 2025 | Joie | 220 | 1.8% | 5 |
| Jan 2026 | Maxi-Cosi | 7.4K | 51.1% | 1 |
| Jan 2026 | Britax | 4.7K | 32.4% | 2 |
| Jan 2026 | Infasecure | 1.5K | 10.2% | 3 |
| Jan 2026 | Nuna | 570 | 3.9% | 4 |
| Jan 2026 | Joie | 340 | 2.3% | 5 |
| Feb 2026 | Maxi-Cosi | 7.2K | 53.1% | 1 |
| Feb 2026 | Britax | 4K | 29.9% | 2 |
| Feb 2026 | Infasecure | 1.6K | 11.6% | 3 |
| Feb 2026 | Nuna | 440 | 3.3% | 4 |
| Feb 2026 | Joie | 290 | 2.2% | 5 |
| Mar 2026 | Maxi-Cosi | 8.6K | 57.2% | 1 |
| Mar 2026 | Britax | 4K | 26.5% | 2 |
| Mar 2026 | Infasecure | 1.6K | 10.6% | 3 |
| Mar 2026 | Nuna | 570 | 3.8% | 4 |
| Mar 2026 | Joie | 280 | 1.9% | 5 |
| Apr 2026 | Maxi-Cosi | 7.2K | 52.7% | 1 |
| Apr 2026 | Britax | 4.3K | 31.7% | 2 |
| Apr 2026 | Infasecure | 1.4K | 10.1% | 3 |
| Apr 2026 | Nuna | 480 | 3.5% | 4 |
| Apr 2026 | Joie | 270 | 2% | 5 |
| May 2026 | Maxi-Cosi | 9.1K | 57.3% | 1 |
| May 2026 | Britax | 4.5K | 28.2% | 2 |
| May 2026 | Infasecure | 1.5K | 9.5% | 3 |
| May 2026 | Nuna | 500 | 3.2% | 4 |
| May 2026 | Joie | 290 | 1.8% | 5 |
| Jun 2026 | Maxi-Cosi | 9.6K | 59.2% | 1 |
| Jun 2026 | Britax | 4.4K | 27.3% | 2 |
| Jun 2026 | Infasecure | 1.4K | 8.8% | 3 |
| Jun 2026 | Nuna | 480 | 3% | 4 |
| Jun 2026 | Joie | 280 | 1.7% | 5 |
| Jul 2026 | Maxi-Cosi | 8K | 52.5% | 1 |
| Jul 2026 | Britax | 4.9K | 31.8% | 2 |
| Jul 2026 | Infasecure | 1.5K | 9.7% | 3 |
| Jul 2026 | Nuna | 590 | 3.9% | 4 |
| Jul 2026 | Joie | 330 | 2.2% | 5 |
| Aug 2026 | Maxi-Cosi | 8.9K | 56.8% | 1 |
| Aug 2026 | Britax | 4.3K | 27.5% | 2 |
| Aug 2026 | Infasecure | 1.5K | 9.5% | 3 |
| Aug 2026 | Nuna | 700 | 4.5% | 4 |
| Aug 2026 | Joie | 270 | 1.7% | 5 |
| Sep 2026 | Britax | — | — | — |
| Sep 2026 | Infasecure | — | — | — |
| Sep 2026 | Joie | — | — | — |
| Sep 2026 | Maxi-Cosi | — | — | — |
| Sep 2026 | Nuna | — | — | — |

## What is being compared

- **Britax**: Measured on the search terms “britax”, “britax boulevard ct”, “britax capsule”, “britax clicktight”, “britax com au”, “britax grow with you”, “britax grow with you clicktight”, “britax maxi guard”, “britax near me”, “britax nz”, “britax one for life”, “britax one4life”, “britax romer” and “britax safe n sound”, summed into one figure.
- **Infasecure**: Measured on the search terms “grandeur infasecure”, “infasecure”, “infasecure accomplish”, “infasecure achieve”, “infasecure attain”, “infasecure capsule”, “infasecure carseats”, “infasecure emperor”, “infasecure kmart”, “infasecure luxi ii”, “infasecure nz” and “infasecure quattro”, summed into one figure.
- **Joie**: Measured on the search terms “joie capsule”, “joie capsule base” and “joie i gemm capsule”, summed into one figure.
- **Maxi-Cosi**: Measured on the search terms “maxi cosi”, “maxi cosi 360”, “maxi cosi capsule”, “maxi cosi capsule base”, “maxi cosi car chair”, “maxi cosi cassia swing”, “maxi cosi com”, “maxi cosi emme”, “maxi cosi emme 360”, “maxi cosi near me”, “maxi cosi nz”, “maxi cosi online”, “maxi cosi pearl”, “maxi cosi pebble”, “maxi cosi prams”, “maxi cosi pria”, “maxi cosi swing”, “maxi cosi zelia”, “maxi cosi zelia 2”, “maxicosi”, “maxicosi capsule”, “maxicosi nz” and “maxicosi pebble 360”, summed into one figure.
- **Nuna**: Measured on the search terms “nuna arra capsule” and “nuna capsule”, summed into one figure.

- [Britax](/demand/nz/brands/britax)
- [Infasecure](/demand/nz/brands/infasecure)
- [Joie](/demand/nz/brands/joie)
- [Maxi-Cosi](/demand/nz/brands/maxi-cosi)
- [Nuna](/demand/nz/brands/nuna)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car seat brands in New Zealand?

In August 2026, Maxi-Cosi was the most searched among car seat brands in New Zealand, with an estimated 8.9K branded searches and 56.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Car seat brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-car-seat-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-car-seat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.