---
title: "Car finance providers in New Zealand: Which brands are most popular in search?"
description: "Compare the lenders New Zealanders use to finance a car. Share of Search among MTF Finance, Avanti Finance, UDC Finance and Marac, the car finance providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-car-finance-providers"
publisher: "Brandwave"
---

# Car finance providers in New Zealand: Which brands are most popular in search?

Compare the lenders New Zealanders use to finance a car. Share of Search among MTF Finance, Avanti Finance, UDC Finance and Marac, the car finance providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car finance providers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: MTF Finance, 43.9%

## Which brand is most popular in search among car finance providers in New Zealand?

- In August 2026, MTF Finance was the most searched among car finance providers in New Zealand, with an estimated 18.1K branded searches and 43.9% estimated Share of Search within this set.
- Avanti Finance is in 2nd place, 15.8 percentage points behind at 28.1% Share of Search.
- Across the 11 months ending August 2026, MTF Finance’s estimated Share of Search among car finance providers in New Zealand decreased from 53.5% to 43.9%.
- Across the 11 months ending August 2026, Avanti Finance’s estimated Share of Search among car finance providers in New Zealand increased from 22.5% to 28.1%.
- Across the 11 months ending August 2026, UDC Finance’s estimated Share of Search among car finance providers in New Zealand increased from 22.1% to 26.7%.
- Across the 11 months ending August 2026, Marac’s estimated Share of Search among car finance providers in New Zealand decreased from 1.8% to 1.2%.
- Across the 11 months ending August 2026, Avanti Finance’s estimated Share of Search among car finance providers in New Zealand peaked at 28.1% in August 2026 and was lowest at 21.6% in January 2026.
- Across the 11 months ending August 2026, UDC Finance’s estimated Share of Search among car finance providers in New Zealand peaked at 28.3% in April 2026 and was lowest at 22.1% in October 2025.

## Compare search popularity between leading brands

- [MTF Finance vs Avanti Finance: compare search popularity](/demand/nz/compare/avanti-finance-vs-mtf-finance): 43.9% against 28.1% Share of Search.
- [MTF Finance vs UDC Finance: compare search popularity](/demand/nz/compare/mtf-finance-vs-udc-finance): 43.9% against 26.7% Share of Search.
- [Avanti Finance vs UDC Finance: compare search popularity](/demand/nz/compare/avanti-finance-vs-udc-finance): 28.1% against 26.7% Share of Search.

## How did search popularity change for New Zealand car finance providers in August 2026?

- In August 2026, Avanti Finance gained estimated Share of Search among car finance providers in New Zealand, from 27.2% to 28.1%.
- In August 2026, MTF Finance lost estimated Share of Search among car finance providers in New Zealand, from 44.5% to 43.9%.
- Estimated monthly branded searches for UDC Finance in New Zealand rose 21.9% over 11 measured months, from 9K to 11K in August 2026.
- Estimated monthly branded searches for Marac in New Zealand fell 31.1% over 11 measured months, from 740 to 510 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MTF Finance | 43.9% | 18.1K | -0.2% | MTF Finance |
| 2 | Avanti Finance | 28.1% | 11.6K | +4.6% | Avanti Finance |
| 3 | UDC Finance | 26.7% | 11K | -0.5% | UDC Finance |
| 4 | Marac | 1.2% | 510 | +2.0% | Marac |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MTF Finance | 21.8K | 53.5% | 1 |
| Oct 2025 | Avanti Finance | 9.2K | 22.5% | 2 |
| Oct 2025 | UDC Finance | 9K | 22.1% | 3 |
| Oct 2025 | Marac | 740 | 1.8% | 4 |
| Nov 2025 | MTF Finance | 19.6K | 50.9% | 1 |
| Nov 2025 | Avanti Finance | 9.2K | 23.8% | 2 |
| Nov 2025 | UDC Finance | 9K | 23.4% | 3 |
| Nov 2025 | Marac | 740 | 1.9% | 4 |
| Dec 2025 | MTF Finance | 17.9K | 49.1% | 1 |
| Dec 2025 | UDC Finance | 9K | 24.8% | 2 |
| Dec 2025 | Avanti Finance | 8.9K | 24.4% | 3 |
| Dec 2025 | Marac | 610 | 1.7% | 4 |
| Jan 2026 | MTF Finance | 21.9K | 51.1% | 1 |
| Jan 2026 | UDC Finance | 11K | 25.6% | 2 |
| Jan 2026 | Avanti Finance | 9.2K | 21.6% | 3 |
| Jan 2026 | Marac | 740 | 1.7% | 4 |
| Feb 2026 | MTF Finance | 19.6K | 50.8% | 1 |
| Feb 2026 | Avanti Finance | 9.2K | 24% | 2 |
| Feb 2026 | UDC Finance | 9.1K | 23.6% | 3 |
| Feb 2026 | Marac | 610 | 1.6% | 4 |
| Mar 2026 | MTF Finance | 22.2K | 49.3% | 1 |
| Mar 2026 | UDC Finance | 11.1K | 24.7% | 2 |
| Mar 2026 | Avanti Finance | 11.1K | 24.6% | 3 |
| Mar 2026 | Marac | 610 | 1.4% | 4 |
| Apr 2026 | MTF Finance | 18.2K | 46.6% | 1 |
| Apr 2026 | UDC Finance | 11.1K | 28.3% | 2 |
| Apr 2026 | Avanti Finance | 9.2K | 23.6% | 3 |
| Apr 2026 | Marac | 620 | 1.6% | 4 |
| May 2026 | MTF Finance | 19.6K | 50.3% | 1 |
| May 2026 | UDC Finance | 9.4K | 24.1% | 2 |
| May 2026 | Avanti Finance | 9.3K | 24% | 3 |
| May 2026 | Marac | 630 | 1.6% | 4 |
| Jun 2026 | MTF Finance | 19.7K | 45.9% | 1 |
| Jun 2026 | Avanti Finance | 11.5K | 26.7% | 2 |
| Jun 2026 | UDC Finance | 11.1K | 25.9% | 3 |
| Jun 2026 | Marac | 620 | 1.4% | 4 |
| Jul 2026 | MTF Finance | 18.1K | 44.5% | 1 |
| Jul 2026 | Avanti Finance | 11.1K | 27.2% | 2 |
| Jul 2026 | UDC Finance | 11.1K | 27.1% | 3 |
| Jul 2026 | Marac | 500 | 1.2% | 4 |
| Aug 2026 | MTF Finance | 18.1K | 43.9% | 1 |
| Aug 2026 | Avanti Finance | 11.6K | 28.1% | 2 |
| Aug 2026 | UDC Finance | 11K | 26.7% | 3 |
| Aug 2026 | Marac | 510 | 1.2% | 4 |
| Sep 2026 | Avanti Finance | — | — | — |
| Sep 2026 | Marac | — | — | — |
| Sep 2026 | MTF Finance | — | — | — |
| Sep 2026 | UDC Finance | — | — | — |

## What is being compared

- **Avanti Finance**: Measured on the search terms “avanti finance”, “avanti finance contact”, “avanti finance limited”, “avanti finance near me”, “avanti finance number”, “avanti finance nz”, “avanti loan”, “avanti loans” and “avantifinance co nz”, summed into one figure.
- **Marac**: Measured on the search terms “marac car finance”, “marac car loan” and “marac finance”, summed into one figure.
- **MTF Finance**: Measured on the search terms “finance mtf”, “mtf”, “mtf car finance”, “mtf car loan”, “mtf car loans”, “mtf carlton corner”, “mtf co nz”, “mtf finance”, “mtf finance henderson”, “mtf finance interest rates”, “mtf finance near me”, “mtf finance new plymouth”, “mtf finance new zealand”, “mtf finance nz”, “mtf finance personal loan”, “mtf finance rates”, “mtf loan”, “mtf loans”, “mtf nz”, “mtf personal loan”, “mtf personal loans” and “mtf vehicle finance”, summed into one figure.
- **UDC Finance**: Measured on the search terms “udc co nz”, “udc finance”, “udc finance contact”, “udc finance near me”, “udc finance nz” and “udcfinance”, summed into one figure.

- [Avanti Finance](/demand/nz/brands/avanti-finance)
- [Marac](/demand/nz/brands/marac)
- [MTF Finance](/demand/nz/brands/mtf-finance)
- [UDC Finance](/demand/nz/brands/udc-finance)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car finance providers in New Zealand?

In August 2026, MTF Finance was the most searched among car finance providers in New Zealand, with an estimated 18.1K branded searches and 43.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Car finance providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-car-finance-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-car-finance-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.