---
title: "Car buying sites in New Zealand: Which brands are most popular in search?"
description: "Compare the sites and auction houses New Zealanders use to buy and sell cars. Share of Search among Turners, Trade Me Motors, AutoTrader NZ and Driven, the car buying sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-car-buying-sites"
publisher: "Brandwave"
---

# Car buying sites in New Zealand: Which brands are most popular in search?

Compare the sites and auction houses New Zealanders use to buy and sell cars. Share of Search among Turners, Trade Me Motors, AutoTrader NZ and Driven, the car buying sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car buying sites
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Turners, 54.1%

## Which brand is most popular in search among car buying sites in New Zealand?

- In August 2026, Turners was the most searched among car buying sites in New Zealand, with an estimated 116K branded searches and 54.1% estimated Share of Search within this set.
- Trade Me Motors is in 2nd place, 17.7 percentage points behind at 36.4% Share of Search.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among car buying sites in New Zealand increased from 48.2% to 54.1%.
- Across the 11 months ending August 2026, Trade Me Motors’ estimated Share of Search among car buying sites in New Zealand decreased from 40.8% to 36.4%.
- Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand decreased from 9.6% to 8.6%.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among car buying sites in New Zealand peaked at 54.6% in June 2026 and was lowest at 48.2% in October 2025.
- Across the 11 months ending August 2026, Trade Me Motors’ estimated Share of Search among car buying sites in New Zealand peaked at 41.7% in May 2026 and was lowest at 36% in June 2026.
- Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand peaked at 10.8% in December 2025 and was lowest at 7.7% in May 2026.
- Across the 11 months ending August 2026, Driven held steady: its estimated Share of Search among car buying sites in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Turners vs Trade Me Motors: compare search popularity](/demand/nz/compare/trade-me-motors-vs-turners): 54.1% against 36.4% Share of Search.
- [Turners vs AutoTrader NZ: compare search popularity](/demand/nz/compare/autotrader-nz-vs-turners): 54.1% against 8.6% Share of Search.
- [Trade Me Motors vs AutoTrader NZ: compare search popularity](/demand/nz/compare/autotrader-nz-vs-trade-me-motors): 36.4% against 8.6% Share of Search.

## How did search popularity change for New Zealand car buying sites in August 2026?

- In August 2026, Turners gained estimated Share of Search among car buying sites in New Zealand, from 53% to 54.1%.
- In August 2026, Trade Me Motors lost estimated Share of Search among car buying sites in New Zealand, from 37.4% to 36.4%.
- Estimated monthly branded searches for Driven in New Zealand fell 34.3% over 11 measured months, from 3.1K to 2K in August 2026.
- Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Turners | 54.1% | 116K | +4.5% | Turners |
| 2 | Trade Me Motors | 36.4% | 77.9K | -0.2% | Trade Me Motors |
| 3 | AutoTrader NZ | 8.6% | 18.4K | +0.8% | AutoTrader NZ |
| 4 | Driven | 0.94% | 2K | +16.9% | Driven |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Turners | 112K | 48.2% | 1 |
| Oct 2025 | Trade Me Motors | 95K | 40.8% | 2 |
| Oct 2025 | AutoTrader NZ | 22.4K | 9.6% | 3 |
| Oct 2025 | Driven | 3.1K | 1.3% | 4 |
| Nov 2025 | Turners | 113K | 51.5% | 1 |
| Nov 2025 | Trade Me Motors | 81.8K | 37.2% | 2 |
| Nov 2025 | AutoTrader NZ | 22.4K | 10.2% | 3 |
| Nov 2025 | Driven | 2.5K | 1.2% | 4 |
| Dec 2025 | Turners | 101K | 48.7% | 1 |
| Dec 2025 | Trade Me Motors | 81.8K | 39.6% | 2 |
| Dec 2025 | AutoTrader NZ | 22.4K | 10.8% | 3 |
| Dec 2025 | Driven | 2K | 0.98% | 4 |
| Jan 2026 | Turners | 133K | 51.5% | 1 |
| Jan 2026 | Trade Me Motors | 95.2K | 36.8% | 2 |
| Jan 2026 | AutoTrader NZ | 27.3K | 10.5% | 3 |
| Jan 2026 | Driven | 3K | 1.2% | 4 |
| Feb 2026 | Turners | 118K | 52.8% | 1 |
| Feb 2026 | Trade Me Motors | 81.4K | 36.3% | 2 |
| Feb 2026 | AutoTrader NZ | 22.4K | 10% | 3 |
| Feb 2026 | Driven | 2.1K | 0.93% | 4 |
| Mar 2026 | Turners | 130K | 51.2% | 1 |
| Mar 2026 | Trade Me Motors | 99.1K | 39% | 2 |
| Mar 2026 | AutoTrader NZ | 22.4K | 8.8% | 3 |
| Mar 2026 | Driven | 2.6K | 1% | 4 |
| Apr 2026 | Turners | 117K | 54.4% | 1 |
| Apr 2026 | Trade Me Motors | 77.7K | 36.2% | 2 |
| Apr 2026 | AutoTrader NZ | 18.3K | 8.5% | 3 |
| Apr 2026 | Driven | 2K | 0.94% | 4 |
| May 2026 | Turners | 118K | 49.7% | 1 |
| May 2026 | Trade Me Motors | 99K | 41.7% | 2 |
| May 2026 | AutoTrader NZ | 18.3K | 7.7% | 3 |
| May 2026 | Driven | 2K | 0.86% | 4 |
| Jun 2026 | Turners | 118K | 54.6% | 1 |
| Jun 2026 | Trade Me Motors | 77.8K | 36% | 2 |
| Jun 2026 | AutoTrader NZ | 18.2K | 8.4% | 3 |
| Jun 2026 | Driven | 2K | 0.94% | 4 |
| Jul 2026 | Turners | 111K | 53% | 1 |
| Jul 2026 | Trade Me Motors | 78.1K | 37.4% | 2 |
| Jul 2026 | AutoTrader NZ | 18.2K | 8.7% | 3 |
| Jul 2026 | Driven | 1.7K | 0.82% | 4 |
| Aug 2026 | Turners | 116K | 54.1% | 1 |
| Aug 2026 | Trade Me Motors | 77.9K | 36.4% | 2 |
| Aug 2026 | AutoTrader NZ | 18.4K | 8.6% | 3 |
| Aug 2026 | Driven | 2K | 0.94% | 4 |
| Sep 2026 | AutoTrader NZ | — | — | — |
| Sep 2026 | Driven | — | — | — |
| Sep 2026 | Trade Me Motors | — | — | — |
| Sep 2026 | Turners | — | — | — |

## What is being compared

- **AutoTrader NZ**: Measured on the search terms “autotrader co nz”, “autotrader nz cars”, “autotrader nz cars for sale”, “autotrader nz near me”, “autotrader nz new zealand”, “autotrader nz used cars” and “autotradernz”, summed into one figure.
- **Driven**: Measured on the search terms “driven cars”, “driven cars for sale”, “driven co nz”, “driven nz” and “driven used cars”, summed into one figure.
- **Trade Me Motors**: Measured on the search terms “trade me cars”, “trade me motors cars for sale”, “trade me motors for sale”, “trade me motors motorbikes”, “trade me motors near me”, “trade me motors new zealand”, “trade me motors nz”, “trade me motors used cars”, “tradememotors” and “www trademe motors”, summed into one figure.
- **Turners**: Measured on the search terms “turner's auto”, “turners”, “turners auction”, “turners auction damaged cars”, “turners auction live”, “turners auctions machinery”, “turners auto”, “turners avalon drive”, “turners botany”, “turners buy cars”, “turners car auctions”, “turners cars”, “turners cars botany”, “turners cars dunedin”, “turners cars for sale”, “turners cars near me”, “turners cars new plymouth”, “turners cars otahuhu”, “turners cars sell my car”, “turners cars te rapa road”, “turners cars westgate”, “turners cheap cars”, “turners co nz”, “turners crashed cars”, “turners finance”, “turners near me”, “turners nelson”, “turners nz”, “turners online”, “turners te rapa”, “turners used cars”, “turners westgate”, “turners.co.nz” and “turnerscars”, summed into one figure.

- [AutoTrader NZ](/demand/nz/brands/autotrader-nz)
- [Driven](/demand/nz/brands/driven)
- [Trade Me Motors](/demand/nz/brands/trade-me-motors)
- [Turners](/demand/nz/brands/turners)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car buying sites in New Zealand?

In August 2026, Turners was the most searched among car buying sites in New Zealand, with an estimated 116K branded searches and 54.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Car buying sites in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-car-buying-sites

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-car-buying-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.