---
title: "Car battery brands in New Zealand: Which brands are most popular in search?"
description: "Compare the car battery brands New Zealand drivers replace. Share of Search among Century Batteries, Exide, Bosch Car Batteries, Optima and Varta, the car battery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-car-battery-brands"
publisher: "Brandwave"
---

# Car battery brands in New Zealand: Which brands are most popular in search?

Compare the car battery brands New Zealand drivers replace. Share of Search among Century Batteries, Exide, Bosch Car Batteries, Optima and Varta, the car battery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Car battery brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Century Batteries, 61.9%

## Which brand is most popular in search among car battery brands in New Zealand?

- In August 2026, Century Batteries was the most searched among car battery brands in New Zealand, with an estimated 2.7K branded searches and 61.9% estimated Share of Search within this set.
- Exide is in 2nd place, 44 percentage points behind at 17.9% Share of Search.
- Across the 11 months ending August 2026, Century Batteries’ estimated Share of Search among car battery brands in New Zealand decreased from 65% to 61.9%.
- Across the 11 months ending August 2026, Exide’s estimated Share of Search among car battery brands in New Zealand increased from 12.3% to 17.9%.
- Across the 11 months ending August 2026, Bosch Car Batteries’ estimated Share of Search among car battery brands in New Zealand decreased from 11.3% to 8%.
- Across the 11 months ending August 2026, Century Batteries’ estimated Share of Search among car battery brands in New Zealand peaked at 68.3% in March 2026 and was lowest at 61.9% in August 2026.
- Across the 11 months ending August 2026, Exide’s estimated Share of Search among car battery brands in New Zealand peaked at 17.9% in August 2026 and was lowest at 10.8% in November 2025.
- Across the 11 months ending August 2026, Bosch Car Batteries’ estimated Share of Search among car battery brands in New Zealand peaked at 11.3% in October 2025 and was lowest at 6.8% in July 2026.
- Across the 11 months ending August 2026, Optima’s estimated Share of Search among car battery brands in New Zealand peaked at 7.2% in July 2026 and was lowest at 5.5% in March 2026.
- Across the 11 months ending August 2026, Varta’s estimated Share of Search among car battery brands in New Zealand peaked at 7.6% in May 2026 and was lowest at 4.8% in February 2026.
- Across the 11 months ending August 2026, Optima and Varta held steady: their estimated Share of Search among car battery brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Century Batteries vs Exide: compare search popularity](/demand/nz/compare/century-batteries-vs-exide): 61.9% against 17.9% Share of Search.
- [Century Batteries vs Bosch Car Batteries: compare search popularity](/demand/nz/compare/bosch-car-batteries-vs-century-batteries): 61.9% against 8% Share of Search.
- [Century Batteries vs Optima: compare search popularity](/demand/nz/compare/century-batteries-vs-optima): 61.9% against 6.7% Share of Search.
- [Century Batteries vs Varta: compare search popularity](/demand/nz/compare/century-batteries-vs-varta): 61.9% against 5.5% Share of Search.
- [Exide vs Bosch Car Batteries: compare search popularity](/demand/nz/compare/bosch-car-batteries-vs-exide): 17.9% against 8% Share of Search.
- [Exide vs Optima: compare search popularity](/demand/nz/compare/exide-vs-optima): 17.9% against 6.7% Share of Search.
- [Exide vs Varta: compare search popularity](/demand/nz/compare/exide-vs-varta): 17.9% against 5.5% Share of Search.
- [Bosch Car Batteries vs Optima: compare search popularity](/demand/nz/compare/bosch-car-batteries-vs-optima): 8% against 6.7% Share of Search.
- [Bosch Car Batteries vs Varta: compare search popularity](/demand/nz/compare/bosch-car-batteries-vs-varta): 8% against 5.5% Share of Search.
- [Optima vs Varta: compare search popularity](/demand/nz/compare/optima-vs-varta): 6.7% against 5.5% Share of Search.

## How did search popularity change for New Zealand car battery brands in August 2026?

- In August 2026, Bosch Car Batteries overtook Optima to rank 3rd among car battery brands in New Zealand, at 8%.
- In August 2026, Exide gained estimated Share of Search among car battery brands in New Zealand, from 15.3% to 17.9%.
- In August 2026, Century Batteries lost estimated Share of Search among car battery brands in New Zealand, from 65.2% to 61.9%.
- In August 2026, Optima lost estimated Share of Search among car battery brands in New Zealand, from 7.2% to 6.7%.
- Varta’s estimated Share of Search among car battery brands in New Zealand has lost ground for 3 months in a row, from 7.6% to 5.5% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Century Batteries | 61.9% | 2.7K | -17.7% | Century Batteries |
| 2 | Exide | 17.9% | 780 | +1.3% | Exide |
| 3 | Bosch Car Batteries | 8% | 350 | +2.9% | Bosch Car Batteries |
| 4 | Optima | 6.7% | 290 | -19.4% | Optima |
| 5 | Varta | 5.5% | 240 | -14.3% | Varta |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Century Batteries | 2.6K | 65% | 1 |
| Oct 2025 | Exide | 500 | 12.3% | 2 |
| Oct 2025 | Bosch Car Batteries | 460 | 11.3% | 3 |
| Oct 2025 | Optima | 250 | 6.2% | 4 |
| Oct 2025 | Varta | 210 | 5.2% | 5 |
| Nov 2025 | Century Batteries | 2.6K | 67.1% | 1 |
| Nov 2025 | Bosch Car Batteries | 420 | 10.8% | 2 |
| Nov 2025 | Exide | 420 | 10.8% | 3 |
| Nov 2025 | Optima | 230 | 5.9% | 4 |
| Nov 2025 | Varta | 210 | 5.4% | 5 |
| Dec 2025 | Century Batteries | 2.7K | 68.3% | 1 |
| Dec 2025 | Exide | 440 | 11.2% | 2 |
| Dec 2025 | Bosch Car Batteries | 400 | 10.2% | 3 |
| Dec 2025 | Optima | 220 | 5.6% | 4 |
| Dec 2025 | Varta | 190 | 4.8% | 5 |
| Jan 2026 | Century Batteries | 2.8K | 67.1% | 1 |
| Jan 2026 | Exide | 520 | 12.6% | 2 |
| Jan 2026 | Bosch Car Batteries | 370 | 8.9% | 3 |
| Jan 2026 | Optima | 270 | 6.5% | 4 |
| Jan 2026 | Varta | 200 | 4.8% | 5 |
| Feb 2026 | Century Batteries | 2.6K | 66.7% | 1 |
| Feb 2026 | Exide | 530 | 13.4% | 2 |
| Feb 2026 | Bosch Car Batteries | 350 | 8.8% | 3 |
| Feb 2026 | Optima | 250 | 6.3% | 4 |
| Feb 2026 | Varta | 190 | 4.8% | 5 |
| Mar 2026 | Century Batteries | 2.7K | 68.3% | 1 |
| Mar 2026 | Exide | 490 | 12.3% | 2 |
| Mar 2026 | Bosch Car Batteries | 350 | 8.8% | 3 |
| Mar 2026 | Optima | 220 | 5.5% | 4 |
| Mar 2026 | Varta | 200 | 5% | 5 |
| Apr 2026 | Century Batteries | 2.7K | 66% | 1 |
| Apr 2026 | Exide | 570 | 13.8% | 2 |
| Apr 2026 | Bosch Car Batteries | 320 | 7.8% | 3 |
| Apr 2026 | Varta | 260 | 6.3% | 4 |
| Apr 2026 | Optima | 250 | 6.1% | 5 |
| May 2026 | Century Batteries | 2.8K | 63.4% | 1 |
| May 2026 | Exide | 630 | 14.5% | 2 |
| May 2026 | Bosch Car Batteries | 360 | 8.3% | 3 |
| May 2026 | Varta | 330 | 7.6% | 4 |
| May 2026 | Optima | 270 | 6.2% | 5 |
| Jun 2026 | Century Batteries | 3.3K | 67.1% | 1 |
| Jun 2026 | Exide | 670 | 13.8% | 2 |
| Jun 2026 | Bosch Car Batteries | 360 | 7.4% | 3 |
| Jun 2026 | Optima | 290 | 6% | 4 |
| Jun 2026 | Varta | 280 | 5.8% | 5 |
| Jul 2026 | Century Batteries | 3.3K | 65.2% | 1 |
| Jul 2026 | Exide | 770 | 15.3% | 2 |
| Jul 2026 | Optima | 360 | 7.2% | 3 |
| Jul 2026 | Bosch Car Batteries | 340 | 6.8% | 4 |
| Jul 2026 | Varta | 280 | 5.6% | 5 |
| Aug 2026 | Century Batteries | 2.7K | 61.9% | 1 |
| Aug 2026 | Exide | 780 | 17.9% | 2 |
| Aug 2026 | Bosch Car Batteries | 350 | 8% | 3 |
| Aug 2026 | Optima | 290 | 6.7% | 4 |
| Aug 2026 | Varta | 240 | 5.5% | 5 |
| Sep 2026 | Bosch Car Batteries | — | — | — |
| Sep 2026 | Century Batteries | — | — | — |
| Sep 2026 | Exide | — | — | — |
| Sep 2026 | Optima | — | — | — |
| Sep 2026 | Varta | — | — | — |

## What is being compared

- **Bosch Car Batteries**: Measured on the search terms “36v bosch battery”, “bosch battery” and “bosch car battery”, summed into one figure.
- **Century Batteries**: Measured on the search terms “century batteries”, “century batteries batteries”, “century batteries battery”, “century batteries lower hutt”, “century batteries nelson”, “century battery chargers” and “century battery near me”, summed into one figure.
- **Exide**: Measured on the search terms “exide batteries”, “exide battery finder”, “exide car battery” and “exide extreme battery”, summed into one figure.
- **Optima**: Measured on the search terms “optima batteries”, “optima car battery” and “optima red top battery”, summed into one figure.
- **Varta**: Measured on the search terms “varta batteries” and “varta car battery”, summed into one figure.

- [Bosch Car Batteries](/demand/nz/brands/bosch-car-batteries)
- [Century Batteries](/demand/nz/brands/century-batteries)
- [Exide](/demand/nz/brands/exide)
- [Optima](/demand/nz/brands/optima)
- [Varta](/demand/nz/brands/varta)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among car battery brands in New Zealand?

In August 2026, Century Batteries was the most searched among car battery brands in New Zealand, with an estimated 2.7K branded searches and 61.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Car battery brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-car-battery-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-car-battery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.