---
title: "Canned tuna brands in New Zealand: Which are searched most?"
description: "Compare the canned tuna brands people buy. Share of Search among Sealord, Sirena, Pams, John West, Brunswick, Sole Mare and Greenseas, the canned tuna brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-canned-tuna-brands"
publisher: "Brandwave"
---

# Canned tuna brands in New Zealand: Which are searched most?

Compare the canned tuna brands people buy. Share of Search among Sealord, Sirena, Pams, John West, Brunswick, Sole Mare and Greenseas, the canned tuna brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Canned tuna brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sealord, 39.3%

## Which brand is most popular in search among canned tuna brands in New Zealand?

- In September 2026, Sealord was the most searched among canned tuna brands in New Zealand, with an estimated 1.6K branded searches, 39.3% of all searches for the seven we track.
- Sirena is in 2nd place, 10.6 percentage points behind at 28.7%.
- Across the 12 months ending September 2026, Sealord’s share of searches among canned tuna brands in New Zealand decreased from 45.3% to 39.3%.
- Across the 12 months ending September 2026, Sirena’s share of searches among canned tuna brands in New Zealand increased from 5.7% to 28.7%.
- Across the 12 months ending September 2026, Pams’ share of searches among canned tuna brands in New Zealand decreased from 39.9% to 26.3%.
- Across the 12 months ending September 2026, John West’s share of searches among canned tuna brands in New Zealand decreased from 9.1% to 5.2%.
- Across the 12 months ending September 2026, Sealord’s share of searches among canned tuna brands in New Zealand peaked at 65.2% in May 2026 and was lowest at 39.3% in September 2026.
- Across the 12 months ending September 2026, Sirena’s share of searches among canned tuna brands in New Zealand peaked at 28.7% in September 2026 and was lowest at 5.2% in May 2026.
- Across the 12 months ending September 2026, Pams’ share of searches among canned tuna brands in New Zealand peaked at 44.1% in December 2025 and was lowest at 23.6% in May 2026.
- Across the 12 months ending September 2026, John West’s share of searches among canned tuna brands in New Zealand peaked at 9.1% in October 2025 and was lowest at 3.7% in July 2026.
- Across the 12 months ending September 2026, Sirena rose from 4th to 2nd among canned tuna brands in New Zealand.
- Across the 12 months ending September 2026, Pams fell from 2nd to 3rd among canned tuna brands in New Zealand.
- Across the 12 months ending September 2026, John West fell from 3rd to 4th among canned tuna brands in New Zealand.
- Across the 12 months ending September 2026, Sole Mare rose from 7th to 6th among canned tuna brands in New Zealand.
- Across the 12 months ending September 2026, Greenseas fell from 6th to 7th among canned tuna brands in New Zealand.
- Across the 12 months ending September 2026, Brunswick held steady: its share of searches among canned tuna brands in New Zealand moved less than 0.5 percentage points.

## Top canned tuna brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sealord, Pams and John West were mentioned most often, in three of the five answers. Sealord was recommended most often, coming first in two out of four answers that gave a list. John West was second, and Pams was third. Brunswick, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sealord | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| John West | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Pams | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Sole Mare | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Sirena | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Greenseas | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Brunswick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about canned tuna brands

- Asked ChatGPT "Which canned tuna brand should I buy in New Zealand?": 1. Pams, 2. John West, 3. Sealord
- Asked ChatGPT "What are the best canned tuna brands in New Zealand?": 1. Sealord, 2. John West, 3. Sirena, 4. Pams
- Asked ChatGPT "What's the best canned tuna brand in New Zealand for everyday meals?": 1. Sealord, 2. John West, 3. Pams
- Searched Google, AI Overview "best canned tuna": 1. Sole Mare, 2. Greenseas
- Searched Google, AI Overview "healthy tuna brands": named none of the brands we track

Not named in any answer: Brunswick.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Sealord vs Sirena: compare search popularity](/demand/nz/compare/sealord-vs-sirena): 39.3% against 28.7% Share of Search.
- [Sealord vs Pams: compare search popularity](/demand/nz/compare/pams-vs-sealord): 39.3% against 26.3% Share of Search.
- [Sealord vs John West: compare search popularity](/demand/nz/compare/john-west-vs-sealord): 39.3% against 5.2% Share of Search.
- [Sirena vs Pams: compare search popularity](/demand/nz/compare/pams-vs-sirena): 28.7% against 26.3% Share of Search.
- [Sirena vs John West: compare search popularity](/demand/nz/compare/john-west-vs-sirena): 28.7% against 5.2% Share of Search.
- [Pams vs John West: compare search popularity](/demand/nz/compare/john-west-vs-pams): 26.3% against 5.2% Share of Search.

## How did search popularity change for New Zealand canned tuna brands in September 2026?

- In September 2026, Sirena overtook Pams to rank 2nd among canned tuna brands in New Zealand, with 28.7% of the searches.
- In September 2026, John West gained share of searches among canned tuna brands in New Zealand, from 4.5% to 5.2%.
- In September 2026, Sealord lost share of searches among canned tuna brands in New Zealand, from 50.7% to 39.3%.
- In September 2026, Pams lost share of searches among canned tuna brands in New Zealand, from 37.1% to 26.3%.
- In September 2026, Brunswick rose from 6th to 5th among canned tuna brands in New Zealand.
- In September 2026, Sole Mare fell from 5th to 6th among canned tuna brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sealord | 39.3% | 1.6K | -15.8% | Sealord |
| 2 | Sirena | 28.7% | 1.2K | +317.9% | Simplot Australia |
| 3 | Pams | 26.3% | 1.1K | -23.0% | Foodstuffs |
| 4 | John West | 5.2% | 210 | +23.5% | John West |
| 5 | Brunswick | 0.25% | 10 | — | Brunswick |
| 6 | Sole Mare | 0.25% | 10 | 0.0% | Sole Mare |
| 7 | Greenseas | 0% | 0 | — | Greenseas |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sealord | 1.6K | 45.3% | 1 |
| Oct 2025 | Pams | 1.4K | 39.9% | 2 |
| Oct 2025 | John West | 320 | 9.1% | 3 |
| Oct 2025 | Sirena | 200 | 5.7% | 4 |
| Oct 2025 | Brunswick | 0 | 0% | 5 |
| Oct 2025 | Greenseas | 0 | 0% | 6 |
| Oct 2025 | Sole Mare | 0 | 0% | 7 |
| Nov 2025 | Sealord | 1.3K | 47.4% | 1 |
| Nov 2025 | Pams | 1.1K | 39.1% | 2 |
| Nov 2025 | Sirena | 200 | 7.3% | 3 |
| Nov 2025 | John West | 140 | 5.1% | 4 |
| Nov 2025 | Brunswick | 10 | 0.36% | 5 |
| Nov 2025 | Greenseas | 10 | 0.36% | 6 |
| Nov 2025 | Sole Mare | 10 | 0.36% | 7 |
| Dec 2025 | Pams | 1.1K | 44.1% | 1 |
| Dec 2025 | Sealord | 1K | 42% | 2 |
| Dec 2025 | Sirena | 180 | 7.6% | 3 |
| Dec 2025 | John West | 140 | 5.9% | 4 |
| Dec 2025 | Sole Mare | 10 | 0.42% | 5 |
| Dec 2025 | Brunswick | 0 | 0% | 6 |
| Dec 2025 | Greenseas | 0 | 0% | 7 |
| Jan 2026 | Sealord | 1.3K | 46.1% | 1 |
| Jan 2026 | Pams | 1.1K | 38.7% | 2 |
| Jan 2026 | Sirena | 320 | 11.3% | 3 |
| Jan 2026 | John West | 110 | 3.9% | 4 |
| Jan 2026 | Brunswick | 0 | 0% | 5 |
| Jan 2026 | Greenseas | 0 | 0% | 6 |
| Jan 2026 | Sole Mare | 0 | 0% | 7 |
| Feb 2026 | Sealord | 1.3K | 46.9% | 1 |
| Feb 2026 | Pams | 1K | 37.5% | 2 |
| Feb 2026 | Sirena | 250 | 9% | 3 |
| Feb 2026 | John West | 170 | 6.1% | 4 |
| Feb 2026 | Sole Mare | 10 | 0.36% | 5 |
| Feb 2026 | Brunswick | 0 | 0% | 6 |
| Feb 2026 | Greenseas | 0 | 0% | 7 |
| Mar 2026 | Sealord | 1.6K | 45.8% | 1 |
| Mar 2026 | Pams | 1.4K | 39.8% | 2 |
| Mar 2026 | Sirena | 280 | 8% | 3 |
| Mar 2026 | John West | 210 | 6% | 4 |
| Mar 2026 | Sole Mare | 10 | 0.29% | 5 |
| Mar 2026 | Brunswick | 0 | 0% | 6 |
| Mar 2026 | Greenseas | 0 | 0% | 7 |
| Apr 2026 | Sealord | 1.9K | 54.4% | 1 |
| Apr 2026 | Pams | 1.1K | 30.1% | 2 |
| Apr 2026 | John West | 260 | 7.4% | 3 |
| Apr 2026 | Sirena | 260 | 7.4% | 4 |
| Apr 2026 | Brunswick | 10 | 0.29% | 5 |
| Apr 2026 | Sole Mare | 10 | 0.29% | 6 |
| Apr 2026 | Greenseas | 0 | 0% | 7 |
| May 2026 | Sealord | 2.9K | 65.2% | 1 |
| May 2026 | Pams | 1.1K | 23.6% | 2 |
| May 2026 | John West | 260 | 5.8% | 3 |
| May 2026 | Sirena | 230 | 5.2% | 4 |
| May 2026 | Sole Mare | 10 | 0.22% | 5 |
| May 2026 | Brunswick | 0 | 0% | 6 |
| May 2026 | Greenseas | 0 | 0% | 7 |
| Jun 2026 | Sealord | 2.4K | 59% | 1 |
| Jun 2026 | Pams | 1K | 25.3% | 2 |
| Jun 2026 | John West | 320 | 7.9% | 3 |
| Jun 2026 | Sirena | 300 | 7.4% | 4 |
| Jun 2026 | Brunswick | 10 | 0.25% | 5 |
| Jun 2026 | Sole Mare | 10 | 0.25% | 6 |
| Jun 2026 | Greenseas | 0 | 0% | 7 |
| Jul 2026 | Sealord | 2.4K | 64% | 1 |
| Jul 2026 | Pams | 910 | 24.3% | 2 |
| Jul 2026 | Sirena | 280 | 7.5% | 3 |
| Jul 2026 | John West | 140 | 3.7% | 4 |
| Jul 2026 | Brunswick | 10 | 0.27% | 5 |
| Jul 2026 | Sole Mare | 10 | 0.27% | 6 |
| Jul 2026 | Greenseas | 0 | 0% | 7 |
| Aug 2026 | Sealord | 1.9K | 50.7% | 1 |
| Aug 2026 | Pams | 1.4K | 37.1% | 2 |
| Aug 2026 | Sirena | 280 | 7.5% | 3 |
| Aug 2026 | John West | 170 | 4.5% | 4 |
| Aug 2026 | Sole Mare | 10 | 0.27% | 5 |
| Aug 2026 | Brunswick | 0 | 0% | 6 |
| Aug 2026 | Greenseas | 0 | 0% | 7 |
| Sep 2026 | Sealord | 1.6K | 39.3% | 1 |
| Sep 2026 | Sirena | 1.2K | 28.7% | 2 |
| Sep 2026 | Pams | 1.1K | 26.3% | 3 |
| Sep 2026 | John West | 210 | 5.2% | 4 |
| Sep 2026 | Brunswick | 10 | 0.25% | 5 |
| Sep 2026 | Sole Mare | 10 | 0.25% | 6 |
| Sep 2026 | Greenseas | 0 | 0% | 7 |

## What is being compared

- **Brunswick**: Measured on the search term “brunswick salmon”.
- **Greenseas**: Measured on the search term “greenseas canned tuna”.
- **John West**: Measured on the search terms “john west” and “johnwest”, summed into one figure.
- **Pams**: Measured on the search terms “pams” and “pams products”, summed into one figure.
- **Sealord**: Measured on the search term “sealord”.
- **Sirena**: Measured on the search terms “sirena” and “sirena tuna”, summed into one figure.
- **Sole Mare**: Measured on the search term “sole mare”.

- [Brunswick](/demand/nz/brands/brunswick)
- [Greenseas](/demand/nz/brands/greenseas)
- [John West](/demand/nz/brands/john-west)
- [Pams](/demand/nz/brands/pams)
- [Sealord](/demand/nz/brands/sealord)
- [Sirena](/demand/nz/brands/sirena)
- [Sole Mare](/demand/nz/brands/sole-mare)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among canned tuna brands in New Zealand?

In September 2026, Sealord was the most searched among canned tuna brands in New Zealand, with an estimated 1.6K branded searches, 39.3% of all searches for the seven we track.

## Cite this page

Brandwave. "Canned tuna brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-canned-tuna-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-canned-tuna-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.