--- title: "John West vs Sealord: Which is searched more in New Zealand?" description: "Is John West or Sealord more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Canned fish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-canned-fish-brands/compare/john-west-vs-sealord" publisher: "Brandwave" --- # John West vs Sealord: Which is searched more in New Zealand? Is John West or Sealord more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Canned fish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John West and Sealord - **Competitive set**: Canned fish brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **John West Share of Search**: 14.7% - **Sealord Share of Search**: 41.9% ## Is John West or Sealord more popular in search? - In September 2026, Sealord had more branded searches than John West among canned fish brands in New Zealand. Sealord had about 2,890 branded searches, while John West had 1,010. Sealord made up 41.9% of all canned fish brand searches we track, and John West accounted for 14.7%. - Sealord was ahead of John West in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John West’s share of searches among canned fish brands in New Zealand moved from 14.9% to 14.7%, and its estimated monthly branded searches moved from 760 to 1K. - Across the 12 months ending September 2026, Sealord’s share of searches among canned fish brands in New Zealand moved from 49.7% to 41.9%, and its estimated monthly branded searches moved from 2.5K to 2.9K. ## Top canned fish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, John West and Sealord were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sealord was listed before John West in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sealord | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | John West | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pams | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Brunswick | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sirena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sole Mare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenseas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about canned fish brands - Asked ChatGPT "Which canned fish brand should I buy in New Zealand?": 1. Sealord, 2. Pams, 3. John West, 4. Brunswick - Asked ChatGPT "What are the best canned fish brands in New Zealand?": 1. Sealord, 2. Brunswick, 3. John West, 4. Pams - Asked ChatGPT "What's the best canned fish brand in New Zealand for everyday meals?": 1. Sealord, 2. John West - Searched Google, AI Overview "best canned fish": named none of the brands we track - Searched Google, AI Overview "canned tuna nz": 1. Sealord, 2. John West Not named in any answer: Sirena, Sole Mare and Greenseas. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand canned fish brands in September 2026? - In September 2026, Sirena overtook Pams and 2 others to rank 2nd among canned fish brands in New Zealand, with 17% of the searches. - In September 2026, John West gained share of searches among canned fish brands in New Zealand, from 13.4% to 14.7%. - In September 2026, Sealord lost share of searches among canned fish brands in New Zealand, from 51% to 41.9%. ## Month by month | Month | John West estimated searches | John West Share of Search | John West rank | Sealord estimated searches | Sealord Share of Search | Sealord rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 760 | 14.9% | 3 | 2.5K | 49.7% | 1 | | Nov 2025 | 540 | 12.9% | 3 | 2.2K | 51.9% | 1 | | Dec 2025 | 450 | 12.5% | 3 | 1.7K | 47.6% | 1 | | Jan 2026 | 610 | 13% | 3 | 2.4K | 50.6% | 1 | | Feb 2026 | 610 | 13.5% | 3 | 2.4K | 52.4% | 1 | | Mar 2026 | 790 | 14.4% | 3 | 2.7K | 49.7% | 1 | | Apr 2026 | 880 | 16.2% | 3 | 2.8K | 51.7% | 1 | | May 2026 | 860 | 13.2% | 3 | 4K | 60.7% | 1 | | Jun 2026 | 910 | 14.6% | 3 | 3.5K | 55.5% | 1 | | Jul 2026 | 720 | 12.5% | 3 | 3.4K | 59.5% | 1 | | Aug 2026 | 820 | 13.4% | 3 | 3.1K | 51% | 1 | | Sep 2026 | 1K | 14.7% | 4 | 2.9K | 41.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using John West’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John West**: Measured on the search terms “john west”, “john west salmon”, “john west sardines”, “john west tuna”, “johnwest”, “johnwest salmon” and “johnwest tuna”, summed into one figure. - **Sealord**: Measured on the search terms “sealord”, “sealord canned tuna”, “sealord salmon”, “sealord tuna” and “tuna sealord”, summed into one figure. - [John West profile](/demand/nz/brands/john-west) - [Sealord profile](/demand/nz/brands/sealord) - [All canned fish brands in New Zealand](/demand/nz/categories/nz-canned-fish-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John West or Sealord more popular in search? In September 2026, Sealord had more branded searches than John West among canned fish brands in New Zealand. Sealord had about 2,890 branded searches, while John West had 1,010. Sealord made up 41.9% of all canned fish brand searches we track, and John West accounted for 14.7%. ## Cite this page Brandwave. "John West vs Sealord: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-canned-fish-brands/compare/john-west-vs-sealord This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-canned-fish-brands/compare/john-west-vs-sealord. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.