--- title: "Canned fish brands in New Zealand: Which brands are most popular in search?" description: "Compare the tuna and canned fish brands New Zealanders buy. Share of Search among Sealord, John West, Brunswick and Greenseas, the canned fish brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-canned-fish-brands" publisher: "Brandwave" --- # Canned fish brands in New Zealand: Which brands are most popular in search? Compare the tuna and canned fish brands New Zealanders buy. Share of Search among Sealord, John West, Brunswick and Greenseas, the canned fish brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Canned fish brands - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sealord, 66.7% ## Which brand is most popular in search among canned fish brands in New Zealand? - In August 2026, Sealord was the most searched among canned fish brands in New Zealand, with an estimated 3.3K branded searches and 66.7% estimated Share of Search within this set. - John West is in 2nd place, 46.5 percentage points behind at 20.2% Share of Search. - Across the 11 months ending August 2026, Sealord’s estimated Share of Search among canned fish brands in New Zealand decreased from 72% to 66.7%. - Across the 11 months ending August 2026, John West’s estimated Share of Search among canned fish brands in New Zealand decreased from 22.4% to 20.2%. - Across the 11 months ending August 2026, Brunswick’s estimated Share of Search among canned fish brands in New Zealand increased from 5.4% to 12.9%. - Across the 11 months ending August 2026, Sealord’s estimated Share of Search among canned fish brands in New Zealand peaked at 73.7% in November 2025 and was lowest at 64.1% in April 2026. - Across the 11 months ending August 2026, John West’s estimated Share of Search among canned fish brands in New Zealand peaked at 23.2% in April 2026 and was lowest at 17.1% in July 2026. - Across the 11 months ending August 2026, Greenseas held steady: its estimated Share of Search among canned fish brands in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sealord vs John West: compare search popularity](/demand/nz/compare/john-west-vs-sealord): 66.7% against 20.2% Share of Search. - [Sealord vs Brunswick: compare search popularity](/demand/nz/compare/brunswick-vs-sealord): 66.7% against 12.9% Share of Search. - [John West vs Brunswick: compare search popularity](/demand/nz/compare/brunswick-vs-john-west): 20.2% against 12.9% Share of Search. ## How did search popularity change for New Zealand canned fish brands in August 2026? - In August 2026, John West gained estimated Share of Search among canned fish brands in New Zealand, from 17.1% to 20.2%. - In August 2026, Brunswick gained estimated Share of Search among canned fish brands in New Zealand, from 9.8% to 12.9%. - In August 2026, Sealord lost estimated Share of Search among canned fish brands in New Zealand, from 72.9% to 66.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sealord | 66.7% | 3.3K | -8.7% | Sealord | | 2 | John West | 20.2% | 990 | +17.9% | John West | | 3 | Brunswick | 12.9% | 630 | +31.3% | Brunswick | | 4 | Greenseas | 0.2% | 10 | 0.0% | Greenseas | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sealord | 2.7K | 72% | 1 | | Oct 2025 | John West | 830 | 22.4% | 2 | | Oct 2025 | Brunswick | 200 | 5.4% | 3 | | Oct 2025 | Greenseas | 10 | 0.27% | 4 | | Nov 2025 | Sealord | 2.3K | 73.7% | 1 | | Nov 2025 | John West | 620 | 19.9% | 2 | | Nov 2025 | Brunswick | 180 | 5.8% | 3 | | Nov 2025 | Greenseas | 20 | 0.64% | 4 | | Dec 2025 | Sealord | 1.8K | 70.5% | 1 | | Dec 2025 | John West | 550 | 21.3% | 2 | | Dec 2025 | Brunswick | 200 | 7.8% | 3 | | Dec 2025 | Greenseas | 10 | 0.39% | 4 | | Jan 2026 | Sealord | 2.5K | 70.8% | 1 | | Jan 2026 | John West | 710 | 19.9% | 2 | | Jan 2026 | Brunswick | 320 | 9% | 3 | | Jan 2026 | Greenseas | 10 | 0.28% | 4 | | Feb 2026 | Sealord | 2.5K | 72.2% | 1 | | Feb 2026 | John West | 720 | 20.6% | 2 | | Feb 2026 | Brunswick | 240 | 6.9% | 3 | | Feb 2026 | Greenseas | 10 | 0.29% | 4 | | Mar 2026 | Sealord | 3K | 69.7% | 1 | | Mar 2026 | John West | 930 | 22% | 2 | | Mar 2026 | Brunswick | 340 | 8% | 3 | | Mar 2026 | Greenseas | 10 | 0.24% | 4 | | Apr 2026 | Sealord | 3K | 64.1% | 1 | | Apr 2026 | John West | 1.1K | 23.2% | 2 | | Apr 2026 | Brunswick | 580 | 12.5% | 3 | | Apr 2026 | Greenseas | 10 | 0.22% | 4 | | May 2026 | Sealord | 4.1K | 73% | 1 | | May 2026 | John West | 1K | 18.2% | 2 | | May 2026 | Brunswick | 490 | 8.6% | 3 | | May 2026 | Greenseas | 10 | 0.18% | 4 | | Jun 2026 | Sealord | 3.6K | 68.4% | 1 | | Jun 2026 | John West | 1.1K | 20.5% | 2 | | Jun 2026 | Brunswick | 570 | 10.9% | 3 | | Jun 2026 | Greenseas | 10 | 0.19% | 4 | | Jul 2026 | Sealord | 3.6K | 72.9% | 1 | | Jul 2026 | John West | 840 | 17.1% | 2 | | Jul 2026 | Brunswick | 480 | 9.8% | 3 | | Jul 2026 | Greenseas | 10 | 0.2% | 4 | | Aug 2026 | Sealord | 3.3K | 66.7% | 1 | | Aug 2026 | John West | 990 | 20.2% | 2 | | Aug 2026 | Brunswick | 630 | 12.9% | 3 | | Aug 2026 | Greenseas | 10 | 0.2% | 4 | | Sep 2026 | Brunswick | — | — | — | | Sep 2026 | Greenseas | — | — | — | | Sep 2026 | John West | — | — | — | | Sep 2026 | Sealord | — | — | — | ## What is being compared - **Brunswick**: Measured on the search terms “brunswick salmon”, “brunswick sardines”, “brunswick sardines in olive oil” and “brunswick tuna”, summed into one figure. - **Greenseas**: Measured on the search terms “greenseas canned tuna” and “greenseas tuna”, summed into one figure. - **John West**: Measured on the search terms “john west”, “john west canned tuna”, “john west near me”, “john west nz”, “john west red salmon”, “john west salmon”, “john west sardines”, “john west sardines olive oil”, “john west tuna”, “john west tuna bowl”, “johnwest”, “johnwest com au”, “johnwest salmon” and “johnwest tuna”, summed into one figure. - **Sealord**: Measured on the search terms “sealord”, “sealord canned tuna”, “sealord com”, “sealord near me”, “sealord nz”, “sealord salmon”, “sealord tuna”, “sealord tuna and crackers” and “tuna sealord”, summed into one figure. - [Brunswick](/demand/nz/brands/brunswick) - [Greenseas](/demand/nz/brands/greenseas) - [John West](/demand/nz/brands/john-west) - [Sealord](/demand/nz/brands/sealord) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among canned fish brands in New Zealand? In August 2026, Sealord was the most searched among canned fish brands in New Zealand, with an estimated 3.3K branded searches and 66.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Canned fish brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-canned-fish-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-canned-fish-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.