--- title: "Joseph Joseph vs KitchenAid: Which is searched more in New Zealand?" description: "Is Joseph Joseph or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Can opener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-can-opener-brands/compare/joseph-joseph-vs-kitchenaid" publisher: "Brandwave" --- # Joseph Joseph vs KitchenAid: Which is searched more in New Zealand? Is Joseph Joseph or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Can opener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Joseph Joseph and KitchenAid - **Competitive set**: Can opener brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Joseph Joseph Share of Search**: 5.2% - **KitchenAid Share of Search**: 60.2% ## Is Joseph Joseph or KitchenAid more popular in search? - In September 2026, KitchenAid had more branded searches than Joseph Joseph among can opener brands in New Zealand. KitchenAid had about 6,790 branded searches, while Joseph Joseph had 590. KitchenAid made up 60.2% of all can opener brand searches we track, and Joseph Joseph accounted for 5.2%. - KitchenAid was ahead of Joseph Joseph in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among can opener brands in New Zealand moved from 5.1% to 5.2%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending September 2026, KitchenAid’s share of searches among can opener brands in New Zealand moved from 59.2% to 60.2%, and its estimated monthly branded searches held steady at 6.8K. ## Top can opener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | KitchenAid | 2 of 3 | 0 of 2 | 2 of 5 | | Kenwood | 0 of 3 | 1 of 2 | 1 of 5 | | Joseph Joseph | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about can opener brands - Asked ChatGPT "Which can opener brand should I buy in New Zealand?": 1. KitchenAid - Asked ChatGPT "What are the best can opener brands in New Zealand?": 1. Joseph Joseph, 2. KitchenAid - Asked ChatGPT "What's the best can opener brand in New Zealand for easy opening?": named none of the brands we track - Searched Google, AI Overview "best can opener": named none of the brands we track - Searched Google, AI Overview "electric can opener": 1. Kenwood Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand can opener brands in September 2026? - In September 2026, KitchenAid gained share of searches among can opener brands in New Zealand, from 57.4% to 60.2%. - In September 2026, Joseph Joseph lost share of searches among can opener brands in New Zealand, from 6.2% to 5.2%. ## Month by month | Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 5.1% | 3 | 6.8K | 59.2% | 1 | | Nov 2025 | 720 | 4% | 3 | 11.8K | 65.7% | 1 | | Dec 2025 | 720 | 3.8% | 3 | 12.1K | 63.9% | 1 | | Jan 2026 | 720 | 5.4% | 3 | 8.1K | 61.2% | 1 | | Feb 2026 | 480 | 4.6% | 3 | 6.5K | 61.5% | 1 | | Mar 2026 | 590 | 5.6% | 3 | 6.5K | 61.4% | 1 | | Apr 2026 | 590 | 5.4% | 3 | 6.6K | 59.6% | 1 | | May 2026 | 590 | 5% | 3 | 6.7K | 56.7% | 1 | | Jun 2026 | 590 | 5.2% | 3 | 6.5K | 57.4% | 1 | | Jul 2026 | 590 | 5.1% | 3 | 6.6K | 57.4% | 1 | | Aug 2026 | 720 | 6.2% | 3 | 6.7K | 57.4% | 1 | | Sep 2026 | 590 | 5.2% | 3 | 6.8K | 60.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Joseph Joseph’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer”, “kitchenaid pasta attachment” and “kitchenaid sausage grinder”, summed into one figure. - [Joseph Joseph profile](/demand/nz/brands/joseph-joseph) - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [All can opener brands in New Zealand](/demand/nz/categories/nz-can-opener-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Joseph Joseph or KitchenAid more popular in search? In September 2026, KitchenAid had more branded searches than Joseph Joseph among can opener brands in New Zealand. KitchenAid had about 6,790 branded searches, while Joseph Joseph had 590. KitchenAid made up 60.2% of all can opener brand searches we track, and Joseph Joseph accounted for 5.2%. ## Cite this page Brandwave. "Joseph Joseph vs KitchenAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-can-opener-brands/compare/joseph-joseph-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-can-opener-brands/compare/joseph-joseph-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.