--- title: "Jetboil vs MSR: Which is searched more in New Zealand?" description: "Is Jetboil or MSR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping stove brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-camping-stove-brands/compare/jetboil-vs-msr" publisher: "Brandwave" --- # Jetboil vs MSR: Which is searched more in New Zealand? Is Jetboil or MSR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping stove brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jetboil and MSR - **Competitive set**: Camping stove brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Jetboil Share of Search**: 91.4% - **MSR Share of Search**: 4.8% ## Is Jetboil or MSR more popular in search? - In September 2026, Jetboil had more branded searches than MSR among camping stove brands in New Zealand. Jetboil had about 1,910 branded searches, while MSR had 100. Jetboil made up 91.4% of all camping stove brand searches we track, and MSR accounted for 4.8%. - Jetboil was ahead of MSR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jetboil’s share of searches among camping stove brands in New Zealand moved from 88.9% to 91.4%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, MSR’s share of searches among camping stove brands in New Zealand moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 100. ## Top camping stove brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Jetboil and MSR showed up in all five answers. MSR was listed before Jetboil in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MSR | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jetboil | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Companion | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about camping stove brands - Asked ChatGPT "Which camping stove brand should I buy in New Zealand?": 1. Companion, 2. Jetboil, 3. MSR, 4. Coleman - Asked ChatGPT "What are the best camping stove brands in New Zealand?": 1. MSR, 2. Jetboil, 3. Coleman, 4. Companion - Asked ChatGPT "What's the best camping stove brand in New Zealand for hot meals outdoors?": 1. Coleman, 2. Jetboil, 3. MSR - Searched Google, AI Overview "camp stove nz": 1. MSR, 2. Jetboil, 3. Coleman - Searched Google, AI Overview "portable stove nz": 1. MSR, 2. Jetboil, 3. Coleman Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping stove brands in September 2026? - In September 2026, MSR lost share of searches among camping stove brands in New Zealand, from 6.2% to 4.8%. ## Month by month | Month | Jetboil estimated searches | Jetboil Share of Search | Jetboil rank | MSR estimated searches | MSR Share of Search | MSR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 88.9% | 1 | 100 | 4.6% | 3 | | Nov 2025 | 2.4K | 86.1% | 1 | 120 | 4.3% | 3 | | Dec 2025 | 2.9K | 88.3% | 1 | 110 | 3.3% | 3 | | Jan 2026 | 2.4K | 86.2% | 1 | 160 | 5.7% | 3 | | Feb 2026 | 1.9K | 91.4% | 1 | 80 | 3.8% | 3 | | Mar 2026 | 2.4K | 90.9% | 1 | 140 | 5.3% | 2 | | Apr 2026 | 2.4K | 92.4% | 1 | 130 | 5% | 2 | | May 2026 | 1.6K | 92% | 1 | 80 | 4.6% | 2 | | Jun 2026 | 1.6K | 92% | 1 | 80 | 4.5% | 2 | | Jul 2026 | 1.6K | 90.5% | 1 | 80 | 4.5% | 3 | | Aug 2026 | 1.6K | 91% | 1 | 110 | 6.2% | 2 | | Sep 2026 | 1.9K | 91.4% | 1 | 100 | 4.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Jetboil’s and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jetboil**: Measured on the search terms “jetboil” and “jetboil camping stove”, summed into one figure. - **MSR**: Measured on the search terms “msr camping stove” and “msr stove”, summed into one figure. - [Jetboil profile](/demand/nz/brands/jetboil) - [MSR profile](/demand/nz/brands/msr) - [All camping stove brands in New Zealand](/demand/nz/categories/nz-camping-stove-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jetboil or MSR more popular in search? In September 2026, Jetboil had more branded searches than MSR among camping stove brands in New Zealand. Jetboil had about 1,910 branded searches, while MSR had 100. Jetboil made up 91.4% of all camping stove brand searches we track, and MSR accounted for 4.8%. ## Cite this page Brandwave. "Jetboil vs MSR: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-camping-stove-brands/compare/jetboil-vs-msr This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camping-stove-brands/compare/jetboil-vs-msr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.