---
title: "Camping stove brands in New Zealand: Which are searched most?"
description: "Compare the camping stove brands New Zealanders buy. Share of Search among Jetboil, MSR, Coleman and Companion, the camping stove brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-camping-stove-brands"
publisher: "Brandwave"
---

# Camping stove brands in New Zealand: Which are searched most?

Compare the camping stove brands New Zealanders buy. Share of Search among Jetboil, MSR, Coleman and Companion, the camping stove brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camping stove brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Jetboil, 91.4%

## Which brand is most popular in search among camping stove brands in New Zealand?

- In September 2026, Jetboil was the most searched among camping stove brands in New Zealand, with an estimated 1.9K branded searches, 91.4% of all searches for the four we track.
- MSR is in 2nd place, 86.6 percentage points behind at 4.8%.
- Across the 12 months ending September 2026, Jetboil’s share of searches among camping stove brands in New Zealand increased from 88.9% to 91.4%.
- Across the 12 months ending September 2026, Coleman’s share of searches among camping stove brands in New Zealand decreased from 6% to 3.3%.
- Across the 12 months ending September 2026, Jetboil’s share of searches among camping stove brands in New Zealand peaked at 92.4% in April 2026 and was lowest at 86.1% in November 2025.
- Across the 12 months ending September 2026, MSR’s share of searches among camping stove brands in New Zealand peaked at 6.2% in August 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Coleman’s share of searches among camping stove brands in New Zealand peaked at 9.3% in November 2025 and was lowest at 2.2% in August 2026.
- Across the 12 months ending September 2026, MSR rose from 3rd to 2nd among camping stove brands in New Zealand.
- Across the 12 months ending September 2026, Coleman fell from 2nd to 3rd among camping stove brands in New Zealand.
- Across the 12 months ending September 2026, Companion held steady: its share of searches among camping stove brands in New Zealand moved less than 0.5 percentage points.

## Top camping stove brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jetboil, MSR and Coleman appeared every time. MSR was recommended most often, coming first in three out of five answers. Jetboil was second, and Coleman was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| MSR | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Jetboil | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Coleman | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Companion | 4th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about camping stove brands

- Asked ChatGPT "Which camping stove brand should I buy in New Zealand?": 1. Companion, 2. Jetboil, 3. MSR, 4. Coleman
- Asked ChatGPT "What are the best camping stove brands in New Zealand?": 1. MSR, 2. Jetboil, 3. Coleman, 4. Companion
- Asked ChatGPT "What's the best camping stove brand in New Zealand for hot meals outdoors?": 1. Coleman, 2. Jetboil, 3. MSR
- Searched Google, AI Overview "camp stove nz": 1. MSR, 2. Jetboil, 3. Coleman
- Searched Google, AI Overview "portable stove nz": 1. MSR, 2. Jetboil, 3. Coleman

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Jetboil vs MSR: compare search popularity](/demand/nz/compare/jetboil-vs-msr): 91.4% against 4.8% Share of Search.
- [Jetboil vs Coleman: compare search popularity](/demand/nz/compare/coleman-vs-jetboil): 91.4% against 3.3% Share of Search.
- [MSR vs Coleman: compare search popularity](/demand/nz/compare/coleman-vs-msr): 4.8% against 3.3% Share of Search.

## How did search popularity change for New Zealand camping stove brands in September 2026?

- In September 2026, Coleman gained share of searches among camping stove brands in New Zealand, from 2.2% to 3.3%.
- In September 2026, MSR lost share of searches among camping stove brands in New Zealand, from 6.2% to 4.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jetboil | 91.4% | 1.9K | +17.9% | Jetboil |
| 2 | MSR | 4.8% | 100 | -9.1% | MSR |
| 3 | Coleman | 3.3% | 70 | +75.0% | Coleman |
| 4 | Companion | 0.48% | 10 | 0.0% | Companion |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jetboil | 1.9K | 88.9% | 1 |
| Oct 2025 | Coleman | 130 | 6% | 2 |
| Oct 2025 | MSR | 100 | 4.6% | 3 |
| Oct 2025 | Companion | 10 | 0.46% | 4 |
| Nov 2025 | Jetboil | 2.4K | 86.1% | 1 |
| Nov 2025 | Coleman | 260 | 9.3% | 2 |
| Nov 2025 | MSR | 120 | 4.3% | 3 |
| Nov 2025 | Companion | 10 | 0.36% | 4 |
| Dec 2025 | Jetboil | 2.9K | 88.3% | 1 |
| Dec 2025 | Coleman | 260 | 7.8% | 2 |
| Dec 2025 | MSR | 110 | 3.3% | 3 |
| Dec 2025 | Companion | 20 | 0.6% | 4 |
| Jan 2026 | Jetboil | 2.4K | 86.2% | 1 |
| Jan 2026 | Coleman | 220 | 7.8% | 2 |
| Jan 2026 | MSR | 160 | 5.7% | 3 |
| Jan 2026 | Companion | 10 | 0.35% | 4 |
| Feb 2026 | Jetboil | 1.9K | 91.4% | 1 |
| Feb 2026 | Coleman | 90 | 4.3% | 2 |
| Feb 2026 | MSR | 80 | 3.8% | 3 |
| Feb 2026 | Companion | 10 | 0.48% | 4 |
| Mar 2026 | Jetboil | 2.4K | 90.9% | 1 |
| Mar 2026 | MSR | 140 | 5.3% | 2 |
| Mar 2026 | Coleman | 90 | 3.4% | 3 |
| Mar 2026 | Companion | 10 | 0.38% | 4 |
| Apr 2026 | Jetboil | 2.4K | 92.4% | 1 |
| Apr 2026 | MSR | 130 | 5% | 2 |
| Apr 2026 | Coleman | 60 | 2.3% | 3 |
| Apr 2026 | Companion | 10 | 0.38% | 4 |
| May 2026 | Jetboil | 1.6K | 92% | 1 |
| May 2026 | MSR | 80 | 4.6% | 2 |
| May 2026 | Coleman | 50 | 2.9% | 3 |
| May 2026 | Companion | 10 | 0.57% | 4 |
| Jun 2026 | Jetboil | 1.6K | 92% | 1 |
| Jun 2026 | MSR | 80 | 4.5% | 2 |
| Jun 2026 | Coleman | 50 | 2.8% | 3 |
| Jun 2026 | Companion | 10 | 0.57% | 4 |
| Jul 2026 | Jetboil | 1.6K | 90.5% | 1 |
| Jul 2026 | Coleman | 80 | 4.5% | 2 |
| Jul 2026 | MSR | 80 | 4.5% | 3 |
| Jul 2026 | Companion | 10 | 0.56% | 4 |
| Aug 2026 | Jetboil | 1.6K | 91% | 1 |
| Aug 2026 | MSR | 110 | 6.2% | 2 |
| Aug 2026 | Coleman | 40 | 2.2% | 3 |
| Aug 2026 | Companion | 10 | 0.56% | 4 |
| Sep 2026 | Jetboil | 1.9K | 91.4% | 1 |
| Sep 2026 | MSR | 100 | 4.8% | 2 |
| Sep 2026 | Coleman | 70 | 3.3% | 3 |
| Sep 2026 | Companion | 10 | 0.48% | 4 |

## What is being compared

- **Coleman**: Measured on the search terms “coleman camping” and “coleman camping chair”, summed into one figure.
- **Companion**: Measured on the search term “companion camping”.
- **Jetboil**: Measured on the search terms “jetboil” and “jetboil camping stove”, summed into one figure.
- **MSR**: Measured on the search terms “msr camping stove” and “msr stove”, summed into one figure.

- [Coleman](/demand/nz/brands/coleman)
- [Companion](/demand/nz/brands/companion)
- [Jetboil](/demand/nz/brands/jetboil)
- [MSR](/demand/nz/brands/msr)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camping stove brands in New Zealand?

In September 2026, Jetboil was the most searched among camping stove brands in New Zealand, with an estimated 1.9K branded searches, 91.4% of all searches for the four we track.

## Cite this page

Brandwave. "Camping stove brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-camping-stove-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camping-stove-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.