---
title: "Camping gear brands in New Zealand: Which brands are most popular in search?"
description: "Compare the tent and camping gear brands New Zealanders buy. Share of Search among Zempire, Kiwi Camping, OZtrail, Coleman, Black Wolf and Companion, the camping gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-camping-gear-brands"
publisher: "Brandwave"
---

# Camping gear brands in New Zealand: Which brands are most popular in search?

Compare the tent and camping gear brands New Zealanders buy. Share of Search among Zempire, Kiwi Camping, OZtrail, Coleman, Black Wolf and Companion, the camping gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camping gear brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zempire, 41.6%

## Which brand is most popular in search among camping gear brands in New Zealand?

- In August 2026, Zempire was the most searched among camping gear brands in New Zealand, with an estimated 4.1K branded searches and 41.6% estimated Share of Search within this set.
- Kiwi Camping is in 2nd place, 13.8 percentage points behind at 27.9% Share of Search.
- Across the 11 months ending August 2026, Zempire’s estimated Share of Search among camping gear brands in New Zealand decreased from 46.1% to 41.6%.
- Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping gear brands in New Zealand increased from 16.7% to 21%.
- Across the 11 months ending August 2026, Zempire’s estimated Share of Search among camping gear brands in New Zealand peaked at 46.1% in October 2025 and was lowest at 36.9% in March 2026.
- Across the 11 months ending August 2026, Kiwi Camping’s estimated Share of Search among camping gear brands in New Zealand peaked at 35.5% in May 2026 and was lowest at 26.4% in December 2025.
- Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping gear brands in New Zealand peaked at 21% in August 2026 and was lowest at 15.7% in April 2026.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping gear brands in New Zealand peaked at 12.4% in December 2025 and was lowest at 7.8% in June 2026.
- Across the 11 months ending August 2026, Kiwi Camping, Coleman, Black Wolf and Companion held steady: their estimated Share of Search among camping gear brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Zempire vs Kiwi Camping: compare search popularity](/demand/nz/compare/kiwi-camping-vs-zempire): 41.6% against 27.9% Share of Search.
- [Zempire vs OZtrail: compare search popularity](/demand/nz/compare/oztrail-vs-zempire): 41.6% against 21% Share of Search.
- [Zempire vs Coleman: compare search popularity](/demand/nz/compare/coleman-vs-zempire): 41.6% against 8.6% Share of Search.
- [Kiwi Camping vs OZtrail: compare search popularity](/demand/nz/compare/kiwi-camping-vs-oztrail): 27.9% against 21% Share of Search.
- [Kiwi Camping vs Coleman: compare search popularity](/demand/nz/compare/coleman-vs-kiwi-camping): 27.9% against 8.6% Share of Search.
- [OZtrail vs Coleman: compare search popularity](/demand/nz/compare/coleman-vs-oztrail): 21% against 8.6% Share of Search.

## How did search popularity change for New Zealand camping gear brands in August 2026?

- In August 2026, OZtrail gained estimated Share of Search among camping gear brands in New Zealand, from 17.9% to 21%.
- In August 2026, Zempire lost estimated Share of Search among camping gear brands in New Zealand, from 45.1% to 41.6%.
- Estimated monthly branded searches for Kiwi Camping in New Zealand fell 58.9% over 11 measured months, from 6.7K to 2.7K in August 2026.
- Estimated monthly branded searches for Coleman in New Zealand fell 57.8% over 11 measured months, from 2K to 840 in August 2026.
- Estimated monthly branded searches for Black Wolf in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zempire | 41.6% | 4.1K | +22.5% | Zempire |
| 2 | Kiwi Camping | 27.9% | 2.7K | +33.2% | Kiwi Camping |
| 3 | OZtrail | 21% | 2.1K | +56.1% | OZtrail |
| 4 | Coleman | 8.6% | 840 | +33.3% | Coleman |
| 5 | Black Wolf | 0.71% | 70 | +75.0% | Black Wolf |
| 6 | Companion | 0.2% | 20 | +100.0% | Companion |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zempire | 10.8K | 46.1% | 1 |
| Oct 2025 | Kiwi Camping | 6.7K | 28.3% | 2 |
| Oct 2025 | OZtrail | 3.9K | 16.7% | 3 |
| Oct 2025 | Coleman | 2K | 8.5% | 4 |
| Oct 2025 | Black Wolf | 80 | 0.34% | 5 |
| Oct 2025 | Companion | 20 | 0.09% | 6 |
| Nov 2025 | Zempire | 12.8K | 41.2% | 1 |
| Nov 2025 | Kiwi Camping | 9.3K | 29.8% | 2 |
| Nov 2025 | OZtrail | 5.7K | 18.3% | 3 |
| Nov 2025 | Coleman | 3.2K | 10.2% | 4 |
| Nov 2025 | Black Wolf | 130 | 0.42% | 5 |
| Nov 2025 | Companion | 10 | 0.03% | 6 |
| Dec 2025 | Zempire | 18.7K | 42% | 1 |
| Dec 2025 | Kiwi Camping | 11.8K | 26.4% | 2 |
| Dec 2025 | OZtrail | 8.4K | 18.8% | 3 |
| Dec 2025 | Coleman | 5.5K | 12.4% | 4 |
| Dec 2025 | Black Wolf | 140 | 0.31% | 5 |
| Dec 2025 | Companion | 30 | 0.07% | 6 |
| Jan 2026 | Zempire | 22.2K | 45.3% | 1 |
| Jan 2026 | Kiwi Camping | 13.8K | 28.3% | 2 |
| Jan 2026 | OZtrail | 7.9K | 16.2% | 3 |
| Jan 2026 | Coleman | 4.8K | 9.8% | 4 |
| Jan 2026 | Black Wolf | 140 | 0.29% | 5 |
| Jan 2026 | Companion | 20 | 0.04% | 6 |
| Feb 2026 | Zempire | 7.6K | 39.8% | 1 |
| Feb 2026 | Kiwi Camping | 6K | 31.5% | 2 |
| Feb 2026 | OZtrail | 3.5K | 18.6% | 3 |
| Feb 2026 | Coleman | 1.8K | 9.6% | 4 |
| Feb 2026 | Black Wolf | 70 | 0.37% | 5 |
| Feb 2026 | Companion | 20 | 0.1% | 6 |
| Mar 2026 | Zempire | 4.6K | 36.9% | 1 |
| Mar 2026 | Kiwi Camping | 4.4K | 35.3% | 2 |
| Mar 2026 | OZtrail | 2.3K | 18.1% | 3 |
| Mar 2026 | Coleman | 1.1K | 9.2% | 4 |
| Mar 2026 | Black Wolf | 60 | 0.48% | 5 |
| Mar 2026 | Companion | 20 | 0.16% | 6 |
| Apr 2026 | Zempire | 4K | 40.8% | 1 |
| Apr 2026 | Kiwi Camping | 3.4K | 34.9% | 2 |
| Apr 2026 | OZtrail | 1.5K | 15.7% | 3 |
| Apr 2026 | Coleman | 780 | 8% | 4 |
| Apr 2026 | Black Wolf | 40 | 0.41% | 5 |
| Apr 2026 | Companion | 20 | 0.2% | 6 |
| May 2026 | Zempire | 2.5K | 39.1% | 1 |
| May 2026 | Kiwi Camping | 2.3K | 35.5% | 2 |
| May 2026 | OZtrail | 1.1K | 16.6% | 3 |
| May 2026 | Coleman | 510 | 8% | 4 |
| May 2026 | Black Wolf | 30 | 0.47% | 5 |
| May 2026 | Companion | 20 | 0.31% | 6 |
| Jun 2026 | Zempire | 2.7K | 42.8% | 1 |
| Jun 2026 | Kiwi Camping | 1.9K | 30.2% | 2 |
| Jun 2026 | OZtrail | 1.1K | 18.4% | 3 |
| Jun 2026 | Coleman | 490 | 7.8% | 4 |
| Jun 2026 | Black Wolf | 30 | 0.48% | 5 |
| Jun 2026 | Companion | 20 | 0.32% | 6 |
| Jul 2026 | Zempire | 3.3K | 45.1% | 1 |
| Jul 2026 | Kiwi Camping | 2K | 27.8% | 2 |
| Jul 2026 | OZtrail | 1.3K | 17.9% | 3 |
| Jul 2026 | Coleman | 630 | 8.5% | 4 |
| Jul 2026 | Black Wolf | 40 | 0.54% | 5 |
| Jul 2026 | Companion | 10 | 0.14% | 6 |
| Aug 2026 | Zempire | 4.1K | 41.6% | 1 |
| Aug 2026 | Kiwi Camping | 2.7K | 27.9% | 2 |
| Aug 2026 | OZtrail | 2.1K | 21% | 3 |
| Aug 2026 | Coleman | 840 | 8.6% | 4 |
| Aug 2026 | Black Wolf | 70 | 0.71% | 5 |
| Aug 2026 | Companion | 20 | 0.2% | 6 |
| Sep 2026 | Black Wolf | — | — | — |
| Sep 2026 | Coleman | — | — | — |
| Sep 2026 | Companion | — | — | — |
| Sep 2026 | Kiwi Camping | — | — | — |
| Sep 2026 | OZtrail | — | — | — |
| Sep 2026 | Zempire | — | — | — |

## What is being compared

- **Black Wolf**: Measured on the search terms “black wolf camping”, “black wolf gazebo” and “black wolf tent”, summed into one figure.
- **Coleman**: Measured on the search terms “4 man tent coleman”, “coleman 2 person tent”, “coleman blackout tent”, “coleman camping”, “coleman gazebo”, “coleman gazebo wall”, “coleman kaimai tent”, “coleman pop up tent”, “coleman six man tent” and “coleman tent”, summed into one figure.
- **Companion**: Measured on the search terms “companion camping” and “companion tent”, summed into one figure.
- **Kiwi Camping**: Measured on the search terms “kiwi camping”, “kiwi camping air tent”, “kiwi camping canvas tent”, “kiwi camping chairs”, “kiwi camping gazebo”, “kiwi camping kea 3”, “kiwi camping kea 4”, “kiwi camping kea 4e”, “kiwi camping kea 5e”, “kiwi camping kea 6”, “kiwi camping kingfisher”, “kiwi camping kingfisher 6”, “kiwi camping lush chair”, “kiwi camping near me”, “kiwi camping nz”, “kiwi camping savanna”, “kiwi camping savanna 3 shelter”, “kiwi camping shelter”, “kiwi camping takahe 10”, “kiwi camping takahe 6”, “kiwi camping takahe 8”, “kiwi camping tent”, “kiwi camping trolley”, “kiwi camping weka 2”, “kiwicamping”, “kiwicamping co nz”, “kiwicamping nz” and “kiwicamping tent”, summed into one figure.
- **OZtrail**: Measured on the search terms “oztrail”, “oztrail 10 person tent”, “oztrail 4 person tent”, “oztrail anywhere bed queen”, “oztrail blackout tent”, “oztrail camping”, “oztrail com au”, “oztrail fast frame”, “oztrail fast frame 10p”, “oztrail fast frame 4 person tent”, “oztrail fast frame 6p”, “oztrail fatmat”, “oztrail fatmat 1500”, “oztrail gazebo”, “oztrail hiker fly”, “oztrail near me”, “oztrail nz”, “oztrail online”, “oztrail popup tent”, “oztrail queen stretcher”, “oztrail stretcher”, “oztrail stretcher tent”, “oztrail swag”, “oztrail tasman 4v”, “oztrail tent”, “oztrail tent 6 person” and “oztrail tents nz”, summed into one figure.
- **Zempire**: Measured on the search terms “zempire”, “zempire aerobase 3”, “zempire air tent”, “zempire airforce 1”, “zempire airforce 1 v2”, “zempire camping”, “zempire canvas tent”, “zempire chair”, “zempire delta force v2”, “zempire evo”, “zempire evo tl v2”, “zempire evo tm v2”, “zempire evo txl v2”, “zempire fortress v2”, “zempire gazebo”, “zempire inflatable tents”, “zempire mattress”, “zempire monstamat”, “zempire monstamat twin”, “zempire near me”, “zempire new zealand”, “zempire nz”, “zempire online”, “zempire pro tl v2”, “zempire pump”, “zempire shelter” and “zempire tent”, summed into one figure.

- [Black Wolf](/demand/nz/brands/black-wolf)
- [Coleman](/demand/nz/brands/coleman)
- [Companion](/demand/nz/brands/companion)
- [Kiwi Camping](/demand/nz/brands/kiwi-camping)
- [OZtrail](/demand/nz/brands/oztrail)
- [Zempire](/demand/nz/brands/zempire)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camping gear brands in New Zealand?

In August 2026, Zempire was the most searched among camping gear brands in New Zealand, with an estimated 4.1K branded searches and 41.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Camping gear brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-camping-gear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camping-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.