---
title: "Camping cookware brands in New Zealand: Which are searched most?"
description: "Compare the camping cookware brands New Zealanders buy. Share of Search among Sea to Summit, Snow Peak, MSR, Stanley and GSI Outdoors, the camping cookware brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-camping-cookware-brands"
publisher: "Brandwave"
---

# Camping cookware brands in New Zealand: Which are searched most?

Compare the camping cookware brands New Zealanders buy. Share of Search among Sea to Summit, Snow Peak, MSR, Stanley and GSI Outdoors, the camping cookware brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camping cookware brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sea to Summit, 58.5%

## Which brand is most popular in search among camping cookware brands in New Zealand?

- In September 2026, Sea to Summit was the most searched among camping cookware brands in New Zealand, with an estimated 720 branded searches, 58.5% of all searches for the five we track.
- Snow Peak is in 2nd place, 26.8 percentage points behind at 31.7%.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping cookware brands in New Zealand decreased from 62% to 58.5%.
- Across the 12 months ending September 2026, Snow Peak’s share of searches among camping cookware brands in New Zealand increased from 28.2% to 31.7%.
- Across the 12 months ending September 2026, MSR’s share of searches among camping cookware brands in New Zealand increased from 6.3% to 7.3%.
- Across the 12 months ending September 2026, GSI Outdoors’ share of searches among camping cookware brands in New Zealand decreased from 1.4% to 0.81%.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping cookware brands in New Zealand peaked at 69% in February 2026 and was lowest at 58.5% in September 2026.
- Across the 12 months ending September 2026, Snow Peak’s share of searches among camping cookware brands in New Zealand peaked at 31.7% in September 2026 and was lowest at 22.8% in February 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among camping cookware brands in New Zealand peaked at 8.3% in January 2026 and was lowest at 4.8% in February 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among camping cookware brands in New Zealand peaked at 4.2% in December 2025 and was lowest at 1.3% in March 2026.
- Across the 12 months ending September 2026, GSI Outdoors’ share of searches among camping cookware brands in New Zealand peaked at 1.8% in June 2026 and was lowest at 0.65% in November 2025.
- Across the 12 months ending September 2026, Stanley held steady: its share of searches among camping cookware brands in New Zealand moved less than 0.5 percentage points.

## Top camping cookware brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, MSR appeared every time. Sea to Summit was recommended most often, coming first in two out of three answers that gave a list. MSR was second, and GSI Outdoors was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sea to Summit | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| MSR | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| GSI Outdoors | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Stanley | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Snow Peak | 5th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about camping cookware brands

- Asked ChatGPT "Which camping cookware brand should I buy in New Zealand?": 1. Sea to Summit, 2. GSI Outdoors, 3. MSR, 4. Stanley
- Asked ChatGPT "What are the best camping cookware brands in New Zealand?": 1. Sea to Summit, 2. MSR, 3. GSI Outdoors, 4. Stanley, 5. Snow Peak
- Asked ChatGPT "What's the best camping cookware brand in New Zealand for lightweight meals?": 1. MSR, 2. Sea to Summit
- Searched Google, AI Overview "camping pots nz": 1. MSR

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Sea to Summit vs Snow Peak: compare search popularity](/demand/nz/compare/sea-to-summit-vs-snow-peak): 58.5% against 31.7% Share of Search.
- [Sea to Summit vs MSR: compare search popularity](/demand/nz/compare/msr-vs-sea-to-summit): 58.5% against 7.3% Share of Search.
- [Snow Peak vs MSR: compare search popularity](/demand/nz/compare/msr-vs-snow-peak): 31.7% against 7.3% Share of Search.

## How did search popularity change for New Zealand camping cookware brands in September 2026?

- In September 2026, Snow Peak gained share of searches among camping cookware brands in New Zealand, from 28.2% to 31.7%.
- In September 2026, Sea to Summit lost share of searches among camping cookware brands in New Zealand, from 61.5% to 58.5%.
- GSI Outdoors’ share of searches among camping cookware brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.81% in September 2026.
- Estimated monthly branded searches for Stanley in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sea to Summit | 58.5% | 720 | 0.0% | Sea to Summit |
| 2 | Snow Peak | 31.7% | 390 | +18.2% | Snow Peak |
| 3 | MSR | 7.3% | 90 | 0.0% | MSR |
| 4 | Stanley | 1.6% | 20 | 0.0% | Stanley |
| 5 | GSI Outdoors | 0.81% | 10 | 0.0% | GSI Outdoors |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sea to Summit | 880 | 62% | 1 |
| Oct 2025 | Snow Peak | 400 | 28.2% | 2 |
| Oct 2025 | MSR | 90 | 6.3% | 3 |
| Oct 2025 | Stanley | 30 | 2.1% | 4 |
| Oct 2025 | GSI Outdoors | 20 | 1.4% | 5 |
| Nov 2025 | Sea to Summit | 1K | 64.5% | 1 |
| Nov 2025 | Snow Peak | 400 | 25.8% | 2 |
| Nov 2025 | MSR | 110 | 7.1% | 3 |
| Nov 2025 | Stanley | 30 | 1.9% | 4 |
| Nov 2025 | GSI Outdoors | 10 | 0.65% | 5 |
| Dec 2025 | Sea to Summit | 1K | 59.9% | 1 |
| Dec 2025 | Snow Peak | 490 | 29.3% | 2 |
| Dec 2025 | MSR | 90 | 5.4% | 3 |
| Dec 2025 | Stanley | 70 | 4.2% | 4 |
| Dec 2025 | GSI Outdoors | 20 | 1.2% | 5 |
| Jan 2026 | Sea to Summit | 1K | 59.5% | 1 |
| Jan 2026 | Snow Peak | 490 | 29.2% | 2 |
| Jan 2026 | MSR | 140 | 8.3% | 3 |
| Jan 2026 | Stanley | 30 | 1.8% | 4 |
| Jan 2026 | GSI Outdoors | 20 | 1.2% | 5 |
| Feb 2026 | Sea to Summit | 1K | 69% | 1 |
| Feb 2026 | Snow Peak | 330 | 22.8% | 2 |
| Feb 2026 | MSR | 70 | 4.8% | 3 |
| Feb 2026 | Stanley | 30 | 2.1% | 4 |
| Feb 2026 | GSI Outdoors | 20 | 1.4% | 5 |
| Mar 2026 | Sea to Summit | 1K | 64.5% | 1 |
| Mar 2026 | Snow Peak | 400 | 25.8% | 2 |
| Mar 2026 | MSR | 110 | 7.1% | 3 |
| Mar 2026 | GSI Outdoors | 20 | 1.3% | 4 |
| Mar 2026 | Stanley | 20 | 1.3% | 5 |
| Apr 2026 | Sea to Summit | 880 | 61.1% | 1 |
| Apr 2026 | Snow Peak | 400 | 27.8% | 2 |
| Apr 2026 | MSR | 110 | 7.6% | 3 |
| Apr 2026 | Stanley | 30 | 2.1% | 4 |
| Apr 2026 | GSI Outdoors | 20 | 1.4% | 5 |
| May 2026 | Sea to Summit | 880 | 63.3% | 1 |
| May 2026 | Snow Peak | 400 | 28.8% | 2 |
| May 2026 | MSR | 70 | 5% | 3 |
| May 2026 | Stanley | 30 | 2.2% | 4 |
| May 2026 | GSI Outdoors | 10 | 0.72% | 5 |
| Jun 2026 | Sea to Summit | 720 | 65.5% | 1 |
| Jun 2026 | Snow Peak | 270 | 24.5% | 2 |
| Jun 2026 | MSR | 70 | 6.4% | 3 |
| Jun 2026 | GSI Outdoors | 20 | 1.8% | 4 |
| Jun 2026 | Stanley | 20 | 1.8% | 5 |
| Jul 2026 | Sea to Summit | 720 | 62.6% | 1 |
| Jul 2026 | Snow Peak | 330 | 28.7% | 2 |
| Jul 2026 | MSR | 70 | 6.1% | 3 |
| Jul 2026 | Stanley | 20 | 1.7% | 4 |
| Jul 2026 | GSI Outdoors | 10 | 0.87% | 5 |
| Aug 2026 | Sea to Summit | 720 | 61.5% | 1 |
| Aug 2026 | Snow Peak | 330 | 28.2% | 2 |
| Aug 2026 | MSR | 90 | 7.7% | 3 |
| Aug 2026 | Stanley | 20 | 1.7% | 4 |
| Aug 2026 | GSI Outdoors | 10 | 0.85% | 5 |
| Sep 2026 | Sea to Summit | 720 | 58.5% | 1 |
| Sep 2026 | Snow Peak | 390 | 31.7% | 2 |
| Sep 2026 | MSR | 90 | 7.3% | 3 |
| Sep 2026 | Stanley | 20 | 1.6% | 4 |
| Sep 2026 | GSI Outdoors | 10 | 0.81% | 5 |

## What is being compared

- **GSI Outdoors**: Measured on the search term “gsi outdoors”.
- **MSR**: Measured on the search term “msr stove”.
- **Sea to Summit**: Measured on the search term “sea to summit”.
- **Snow Peak**: Measured on the search terms “snow peak” and “snow peak camping”, summed into one figure.
- **Stanley**: Measured on the search terms “stanley camp cook set” and “stanley cook set”, summed into one figure.

- [GSI Outdoors](/demand/nz/brands/gsi-outdoors)
- [MSR](/demand/nz/brands/msr)
- [Sea to Summit](/demand/nz/brands/sea-to-summit)
- [Snow Peak](/demand/nz/brands/snow-peak)
- [Stanley](/demand/nz/brands/stanley)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camping cookware brands in New Zealand?

In September 2026, Sea to Summit was the most searched among camping cookware brands in New Zealand, with an estimated 720 branded searches, 58.5% of all searches for the five we track.

## Cite this page

Brandwave. "Camping cookware brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-camping-cookware-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camping-cookware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.