--- title: "Macpac vs Zempire: Which is searched more in New Zealand?" description: "Is Macpac or Zempire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-camping-chair-brands/compare/macpac-vs-zempire" publisher: "Brandwave" --- # Macpac vs Zempire: Which is searched more in New Zealand? Is Macpac or Zempire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Macpac and Zempire - **Competitive set**: Camping chair brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Macpac Share of Search**: 45.1% - **Zempire Share of Search**: 2.3% ## Is Macpac or Zempire more popular in search? - In September 2026, Macpac had more branded searches than Zempire among camping chair brands in New Zealand. Macpac had about 50,400 branded searches, while Zempire had 2,570. Macpac made up 45.1% of all camping chair brand searches we track, and Zempire accounted for 2.3%. - Macpac was ahead of Zempire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Macpac’s share of searches among camping chair brands in New Zealand moved from 48% to 45.1%, and its estimated monthly branded searches moved from 59.8K to 50.4K. - Across the 12 months ending September 2026, Zempire’s share of searches among camping chair brands in New Zealand moved from 4.5% to 2.3%, and its estimated monthly branded searches moved from 5.7K to 2.6K. ## Top camping chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zempire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Macpac was listed before Zempire in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Macpac | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Zempire | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Helinox | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Kathmandu | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Coleman | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | OZtrail | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Wanderer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spinifex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping chair brands - Asked ChatGPT "Which camping chair brand should I buy in New Zealand?": 1. Macpac, 2. Zempire, 3. Helinox, 4. Coleman - Asked ChatGPT "What are the best camping chair brands in New Zealand?": 1. Helinox, 2. Zempire, 3. Coleman, 4. Kathmandu, 5. Macpac, 6. OZtrail - Asked ChatGPT "What's the best camping chair brand in New Zealand for a family campsite?": 1. Coleman - Searched Google, AI Overview "folding chair nz": 1. Kathmandu - Searched Google, AI Overview "camp chair nz": 1. Macpac, 2. Kathmandu, 3. OZtrail Not named in any answer: Wanderer and Spinifex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand camping chair brands in September 2026? - In September 2026, Zempire gained share of searches among camping chair brands in New Zealand, from 1.4% to 2.3%. - Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 59.8K to 50.4K in September 2026. ## Month by month | Month | Macpac estimated searches | Macpac Share of Search | Macpac rank | Zempire estimated searches | Zempire Share of Search | Zempire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 59.8K | 48% | 1 | 5.7K | 4.5% | 3 | | Nov 2025 | 72.8K | 43.7% | 2 | 6.5K | 3.9% | 3 | | Dec 2025 | 90.6K | 46.9% | 1 | 9.3K | 4.8% | 3 | | Jan 2026 | 74.9K | 46.3% | 1 | 9.3K | 5.7% | 3 | | Feb 2026 | 61.5K | 49% | 1 | 3.5K | 2.8% | 3 | | Mar 2026 | 72.7K | 49.6% | 1 | 2.3K | 1.6% | 3 | | Apr 2026 | 74.3K | 45.9% | 2 | 1.8K | 1.1% | 3 | | May 2026 | 73.8K | 49.9% | 1 | 1.2K | 0.8% | 3 | | Jun 2026 | 86.1K | 49.3% | 2 | 1.3K | 0.76% | 3 | | Jul 2026 | 71.9K | 44.4% | 2 | 1.5K | 0.94% | 3 | | Aug 2026 | 60.1K | 45.2% | 2 | 1.8K | 1.4% | 3 | | Sep 2026 | 50.4K | 45.1% | 2 | 2.6K | 2.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Macpac’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Macpac**: Measured on the search terms “Macpac”, “macpac bags”, “macpac colombo st”, “macpac fleece”, “macpac outlet”, “macpac queen st”, “macpac queensgate”, “macpac sale”, “macpac st lukes”, “macpac te rapa”, “macpac tents”, “macpac tower junction”, “macpac vest” and “macpac westgate”, summed into one figure. - **Zempire**: Measured on the search terms “zempire”, “zempire aerobase 3”, “zempire airforce 1”, “zempire chair”, “zempire evo”, “zempire inflatable tents”, “zempire mattress”, “zempire monstamat”, “zempire monstamat twin”, “zempire pump” and “zempire shelter”, summed into one figure. - [Macpac profile](/demand/nz/brands/macpac) - [Zempire profile](/demand/nz/brands/zempire) - [All camping chair brands in New Zealand](/demand/nz/categories/nz-camping-chair-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Macpac or Zempire more popular in search? In September 2026, Macpac had more branded searches than Zempire among camping chair brands in New Zealand. Macpac had about 50,400 branded searches, while Zempire had 2,570. Macpac made up 45.1% of all camping chair brand searches we track, and Zempire accounted for 2.3%. ## Cite this page Brandwave. "Macpac vs Zempire: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-camping-chair-brands/compare/macpac-vs-zempire This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camping-chair-brands/compare/macpac-vs-zempire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.