---
title: "Camping chair brands in New Zealand: Which are searched most?"
description: "Compare the camping chair brands New Zealanders buy. Share of Search among Kathmandu, Macpac, Zempire, OZtrail, Helinox, Coleman, Wanderer and Spinifex, the camping chair brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-camping-chair-brands"
publisher: "Brandwave"
---

# Camping chair brands in New Zealand: Which are searched most?

Compare the camping chair brands New Zealanders buy. Share of Search among Kathmandu, Macpac, Zempire, OZtrail, Helinox, Coleman, Wanderer and Spinifex, the camping chair brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camping chair brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kathmandu, 51.5%

## Which brand is most popular in search among camping chair brands in New Zealand?

- In September 2026, Kathmandu was the most searched among camping chair brands in New Zealand, with an estimated 57.6K branded searches, 51.5% of all searches for the eight we track.
- Macpac is in 2nd place, 6.4 percentage points behind at 45.1%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among camping chair brands in New Zealand increased from 46.1% to 51.5%.
- Across the 12 months ending September 2026, Macpac’s share of searches among camping chair brands in New Zealand decreased from 48% to 45.1%.
- Across the 12 months ending September 2026, Zempire’s share of searches among camping chair brands in New Zealand decreased from 4.5% to 2.3%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among camping chair brands in New Zealand peaked at 54.2% in July 2026 and was lowest at 45.9% in January 2026.
- Across the 12 months ending September 2026, Macpac’s share of searches among camping chair brands in New Zealand peaked at 49.9% in May 2026 and was lowest at 43.7% in November 2025.
- Across the 12 months ending September 2026, Zempire’s share of searches among camping chair brands in New Zealand peaked at 5.7% in January 2026 and was lowest at 0.76% in June 2026.
- Across the 12 months ending September 2026, OZtrail’s share of searches among camping chair brands in New Zealand peaked at 1.9% in January 2026 and was lowest at 0.29% in June 2026.
- Across the 12 months ending September 2026, Kathmandu rose from 2nd to 1st among camping chair brands in New Zealand.
- Across the 12 months ending September 2026, Macpac fell from 1st to 2nd among camping chair brands in New Zealand.
- Across the 12 months ending September 2026, Helinox rose from 6th to 5th among camping chair brands in New Zealand.
- Across the 12 months ending September 2026, Coleman fell from 5th to 6th among camping chair brands in New Zealand.
- Across the 12 months ending September 2026, OZtrail, Wanderer and Spinifex held steady: their share of searches among camping chair brands in New Zealand each moved less than 0.5 percentage points.

## Top camping chair brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kathmandu, Macpac and Coleman were mentioned most often, in three of the five answers. Macpac was recommended most often, coming first in two out of three answers that gave a list. Zempire was second, and Helinox was third. Wanderer, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Macpac | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Zempire | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Helinox | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Kathmandu | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Coleman | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| OZtrail | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Wanderer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Spinifex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about camping chair brands

- Asked ChatGPT "Which camping chair brand should I buy in New Zealand?": 1. Macpac, 2. Zempire, 3. Helinox, 4. Coleman
- Asked ChatGPT "What are the best camping chair brands in New Zealand?": 1. Helinox, 2. Zempire, 3. Coleman, 4. Kathmandu, 5. Macpac, 6. OZtrail
- Asked ChatGPT "What's the best camping chair brand in New Zealand for a family campsite?": 1. Coleman
- Searched Google, AI Overview "folding chair nz": 1. Kathmandu
- Searched Google, AI Overview "camp chair nz": 1. Macpac, 2. Kathmandu, 3. OZtrail

Not named in any answer: Wanderer and Spinifex.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Kathmandu vs Macpac: compare search popularity](/demand/nz/compare/kathmandu-vs-macpac): 51.5% against 45.1% Share of Search.
- [Kathmandu vs Zempire: compare search popularity](/demand/nz/compare/kathmandu-vs-zempire): 51.5% against 2.3% Share of Search.
- [Macpac vs Zempire: compare search popularity](/demand/nz/compare/macpac-vs-zempire): 45.1% against 2.3% Share of Search.

## How did search popularity change for New Zealand camping chair brands in September 2026?

- In September 2026, Zempire gained share of searches among camping chair brands in New Zealand, from 1.4% to 2.3%.
- In September 2026, Kathmandu lost share of searches among camping chair brands in New Zealand, from 52.6% to 51.5%.
- OZtrail’s share of searches among camping chair brands in New Zealand has gained ground for 3 months in a row, from 0.29% to 0.99% in September 2026.
- Estimated monthly branded searches for Helinox in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
- Estimated monthly branded searches for Coleman in New Zealand fell 46.2% over 12 measured months, from 130 to 70 in September 2026.
- Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 59.8K to 50.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kathmandu | 51.5% | 57.6K | -17.6% | KATHMANDU LIMITED |
| 2 | Macpac | 45.1% | 50.4K | -16.1% | MACPAC NEW ZEALAND LIMITED |
| 3 | Zempire | 2.3% | 2.6K | +42.8% | Zempire |
| 4 | OZtrail | 0.99% | 1.1K | +26.1% | OZtrail |
| 5 | Helinox | 0.1% | 110 | +57.1% | Helinox |
| 6 | Coleman | 0.06% | 70 | +75.0% | Coleman |
| 7 | Wanderer | 0.02% | 20 | 0.0% | Wanderer |
| 8 | Spinifex | 0% | 0 | -100.0% | Spinifex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Macpac | 59.8K | 48% | 1 |
| Oct 2025 | Kathmandu | 57.4K | 46.1% | 2 |
| Oct 2025 | Zempire | 5.7K | 4.5% | 3 |
| Oct 2025 | OZtrail | 1.6K | 1.3% | 4 |
| Oct 2025 | Coleman | 130 | 0.1% | 5 |
| Oct 2025 | Helinox | 90 | 0.07% | 6 |
| Oct 2025 | Wanderer | 20 | 0.02% | 7 |
| Oct 2025 | Spinifex | 0 | 0% | 8 |
| Nov 2025 | Kathmandu | 84.7K | 50.9% | 1 |
| Nov 2025 | Macpac | 72.8K | 43.7% | 2 |
| Nov 2025 | Zempire | 6.5K | 3.9% | 3 |
| Nov 2025 | OZtrail | 2.1K | 1.3% | 4 |
| Nov 2025 | Coleman | 260 | 0.16% | 5 |
| Nov 2025 | Helinox | 140 | 0.08% | 6 |
| Nov 2025 | Wanderer | 30 | 0.02% | 7 |
| Nov 2025 | Spinifex | 10 | <0.01% | 8 |
| Dec 2025 | Macpac | 90.6K | 46.9% | 1 |
| Dec 2025 | Kathmandu | 89.6K | 46.4% | 2 |
| Dec 2025 | Zempire | 9.3K | 4.8% | 3 |
| Dec 2025 | OZtrail | 3.1K | 1.6% | 4 |
| Dec 2025 | Coleman | 260 | 0.13% | 5 |
| Dec 2025 | Helinox | 170 | 0.09% | 6 |
| Dec 2025 | Wanderer | 40 | 0.02% | 7 |
| Dec 2025 | Spinifex | 10 | <0.01% | 8 |
| Jan 2026 | Macpac | 74.9K | 46.3% | 1 |
| Jan 2026 | Kathmandu | 74.2K | 45.9% | 2 |
| Jan 2026 | Zempire | 9.3K | 5.7% | 3 |
| Jan 2026 | OZtrail | 3K | 1.9% | 4 |
| Jan 2026 | Coleman | 220 | 0.14% | 5 |
| Jan 2026 | Helinox | 140 | 0.09% | 6 |
| Jan 2026 | Wanderer | 20 | 0.01% | 7 |
| Jan 2026 | Spinifex | 10 | <0.01% | 8 |
| Feb 2026 | Macpac | 61.5K | 49% | 1 |
| Feb 2026 | Kathmandu | 59K | 47% | 2 |
| Feb 2026 | Zempire | 3.5K | 2.8% | 3 |
| Feb 2026 | OZtrail | 1.4K | 1.1% | 4 |
| Feb 2026 | Helinox | 110 | 0.09% | 5 |
| Feb 2026 | Coleman | 90 | 0.07% | 6 |
| Feb 2026 | Wanderer | 20 | 0.02% | 7 |
| Feb 2026 | Spinifex | 0 | 0% | 8 |
| Mar 2026 | Macpac | 72.7K | 49.6% | 1 |
| Mar 2026 | Kathmandu | 70.3K | 48% | 2 |
| Mar 2026 | Zempire | 2.3K | 1.6% | 3 |
| Mar 2026 | OZtrail | 970 | 0.66% | 4 |
| Mar 2026 | Coleman | 90 | 0.06% | 5 |
| Mar 2026 | Helinox | 90 | 0.06% | 6 |
| Mar 2026 | Wanderer | 20 | 0.01% | 7 |
| Mar 2026 | Spinifex | 0 | 0% | 8 |
| Apr 2026 | Kathmandu | 84.9K | 52.5% | 1 |
| Apr 2026 | Macpac | 74.3K | 45.9% | 2 |
| Apr 2026 | Zempire | 1.8K | 1.1% | 3 |
| Apr 2026 | OZtrail | 650 | 0.4% | 4 |
| Apr 2026 | Helinox | 90 | 0.06% | 5 |
| Apr 2026 | Coleman | 60 | 0.04% | 6 |
| Apr 2026 | Wanderer | 20 | 0.01% | 7 |
| Apr 2026 | Spinifex | 10 | <0.01% | 8 |
| May 2026 | Macpac | 73.8K | 49.9% | 1 |
| May 2026 | Kathmandu | 72.2K | 48.9% | 2 |
| May 2026 | Zempire | 1.2K | 0.8% | 3 |
| May 2026 | OZtrail | 470 | 0.32% | 4 |
| May 2026 | Helinox | 90 | 0.06% | 5 |
| May 2026 | Coleman | 50 | 0.03% | 6 |
| May 2026 | Wanderer | 10 | <0.01% | 7 |
| May 2026 | Spinifex | 0 | 0% | 8 |
| Jun 2026 | Kathmandu | 86.5K | 49.5% | 1 |
| Jun 2026 | Macpac | 86.1K | 49.3% | 2 |
| Jun 2026 | Zempire | 1.3K | 0.76% | 3 |
| Jun 2026 | OZtrail | 500 | 0.29% | 4 |
| Jun 2026 | Helinox | 90 | 0.05% | 5 |
| Jun 2026 | Coleman | 50 | 0.03% | 6 |
| Jun 2026 | Wanderer | 20 | 0.01% | 7 |
| Jun 2026 | Spinifex | 10 | <0.01% | 8 |
| Jul 2026 | Kathmandu | 87.7K | 54.2% | 1 |
| Jul 2026 | Macpac | 71.9K | 44.4% | 2 |
| Jul 2026 | Zempire | 1.5K | 0.94% | 3 |
| Jul 2026 | OZtrail | 610 | 0.38% | 4 |
| Jul 2026 | Coleman | 80 | 0.05% | 5 |
| Jul 2026 | Helinox | 50 | 0.03% | 6 |
| Jul 2026 | Spinifex | 10 | <0.01% | 7 |
| Jul 2026 | Wanderer | 10 | <0.01% | 8 |
| Aug 2026 | Kathmandu | 69.9K | 52.6% | 1 |
| Aug 2026 | Macpac | 60.1K | 45.2% | 2 |
| Aug 2026 | Zempire | 1.8K | 1.4% | 3 |
| Aug 2026 | OZtrail | 880 | 0.66% | 4 |
| Aug 2026 | Helinox | 70 | 0.05% | 5 |
| Aug 2026 | Coleman | 40 | 0.03% | 6 |
| Aug 2026 | Wanderer | 20 | 0.02% | 7 |
| Aug 2026 | Spinifex | 10 | <0.01% | 8 |
| Sep 2026 | Kathmandu | 57.6K | 51.5% | 1 |
| Sep 2026 | Macpac | 50.4K | 45.1% | 2 |
| Sep 2026 | Zempire | 2.6K | 2.3% | 3 |
| Sep 2026 | OZtrail | 1.1K | 0.99% | 4 |
| Sep 2026 | Helinox | 110 | 0.1% | 5 |
| Sep 2026 | Coleman | 70 | 0.06% | 6 |
| Sep 2026 | Wanderer | 20 | 0.02% | 7 |
| Sep 2026 | Spinifex | 0 | 0% | 8 |

## What is being compared

- **Coleman**: Measured on the search terms “coleman camping” and “coleman camping chair”, summed into one figure.
- **Helinox**: Measured on the search term “helinox”.
- **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu gloves”, “kathmandu lyall bay”, “kathmandu northland”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure.
- **Macpac**: Measured on the search terms “Macpac”, “macpac bags”, “macpac colombo st”, “macpac fleece”, “macpac outlet”, “macpac queen st”, “macpac queensgate”, “macpac sale”, “macpac st lukes”, “macpac te rapa”, “macpac tents”, “macpac tower junction”, “macpac vest” and “macpac westgate”, summed into one figure.
- **OZtrail**: Measured on the search terms “oztrail”, “oztrail fast frame”, “oztrail fatmat”, “oztrail hiker fly”, “oztrail queen stretcher”, “oztrail stretcher” and “oztrail swag”, summed into one figure.
- **Spinifex**: Measured on the search term “spinifex camping”.
- **Wanderer**: Measured on the search terms “wanderer camping” and “wanderer camping chair”, summed into one figure.
- **Zempire**: Measured on the search terms “zempire”, “zempire aerobase 3”, “zempire airforce 1”, “zempire chair”, “zempire evo”, “zempire inflatable tents”, “zempire mattress”, “zempire monstamat”, “zempire monstamat twin”, “zempire pump” and “zempire shelter”, summed into one figure.

- [Coleman](/demand/nz/brands/coleman)
- [Helinox](/demand/nz/brands/helinox)
- [Kathmandu](/demand/nz/brands/kathmandu)
- [Macpac](/demand/nz/brands/macpac)
- [OZtrail](/demand/nz/brands/oztrail)
- [Spinifex](/demand/nz/brands/spinifex)
- [Wanderer](/demand/nz/brands/wanderer)
- [Zempire](/demand/nz/brands/zempire)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camping chair brands in New Zealand?

In September 2026, Kathmandu was the most searched among camping chair brands in New Zealand, with an estimated 57.6K branded searches, 51.5% of all searches for the eight we track.

## Cite this page

Brandwave. "Camping chair brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-camping-chair-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camping-chair-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.