--- title: "Hunters Element vs Stoney Creek: Which is searched more in New Zealand?" description: "Is Hunters Element or Stoney Creek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camo hunting clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-camo-hunting-clothing-brands/compare/hunters-element-vs-stoney-creek" publisher: "Brandwave" --- # Hunters Element vs Stoney Creek: Which is searched more in New Zealand? Is Hunters Element or Stoney Creek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camo hunting clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hunters Element and Stoney Creek - **Competitive set**: Camo hunting clothing brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hunters Element Share of Search**: 26.4% - **Stoney Creek Share of Search**: 48.2% ## Is Hunters Element or Stoney Creek more popular in search? - In September 2026, Stoney Creek had more branded searches than Hunters Element among camo hunting clothing brands in New Zealand. Stoney Creek had about 9,900 branded searches, while Hunters Element had 5,410. Stoney Creek made up 48.2% of all camo hunting clothing brand searches we track, and Hunters Element accounted for 26.4%. - Stoney Creek was ahead of Hunters Element in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hunters Element’s share of searches among camo hunting clothing brands in New Zealand moved from 28.3% to 26.4%, and its estimated monthly branded searches moved from 5.1K to 5.4K. - Across the 12 months ending September 2026, Stoney Creek’s share of searches among camo hunting clothing brands in New Zealand moved from 44.8% to 48.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top camo hunting clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hunters Element appeared in all five answers. Stoney Creek was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hunters Element was listed before Stoney Creek in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hunters Element | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Swazi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ridgeline | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Stoney Creek | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kuiu | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Sitka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camo hunting clothing brands - Asked ChatGPT "Which camo hunting clothing brand should I buy in New Zealand?": 1. Hunters Element, 2. Ridgeline, 3. Swazi - Asked ChatGPT "What are the best camo hunting clothing brands in New Zealand?": 1. Hunters Element, 2. Ridgeline, 3. Stoney Creek, 4. Swazi, 5. Kuiu - Asked ChatGPT "What's the best camo hunting clothing brand in New Zealand for cold wet hunts?": 1. Ridgeline, 2. Swazi, 3. Hunters Element, 4. Kuiu - Searched Google, AI Overview "hunting jacket nz": 1. Swazi, 2. Hunters Element, 3. Stoney Creek - Searched Google, AI Overview "hunting pants nz": 1. Hunters Element, 2. Swazi Not named in any answer: Sitka. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camo hunting clothing brands in September 2026? - In September 2026, Stoney Creek gained share of searches among camo hunting clothing brands in New Zealand, from 42.2% to 48.2%. - In September 2026, Hunters Element lost share of searches among camo hunting clothing brands in New Zealand, from 33% to 26.4%. ## Month by month | Month | Hunters Element estimated searches | Hunters Element Share of Search | Hunters Element rank | Stoney Creek estimated searches | Stoney Creek Share of Search | Stoney Creek rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.1K | 28.3% | 2 | 8.1K | 44.8% | 1 | | Nov 2025 | 7.4K | 29.8% | 2 | 12.1K | 48.8% | 1 | | Dec 2025 | 6.2K | 30.4% | 2 | 9.9K | 48.5% | 1 | | Jan 2026 | 5.3K | 30.1% | 2 | 8.1K | 46.2% | 1 | | Feb 2026 | 4.2K | 25.6% | 2 | 8.1K | 49% | 1 | | Mar 2026 | 7.8K | 29.5% | 2 | 12.1K | 45.6% | 1 | | Apr 2026 | 9.4K | 29.9% | 2 | 14.8K | 46.9% | 1 | | May 2026 | 11.6K | 33.3% | 2 | 14.8K | 42.5% | 1 | | Jun 2026 | 9.7K | 26.4% | 2 | 18.1K | 49.6% | 1 | | Jul 2026 | 9.8K | 30.1% | 2 | 14.8K | 45.5% | 1 | | Aug 2026 | 9.5K | 33% | 2 | 12.1K | 42.2% | 1 | | Sep 2026 | 5.4K | 26.4% | 2 | 9.9K | 48.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hunters Element’s and Stoney Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hunters Element**: Measured on the search terms “hunters element”, “hunters element boot”, “hunters element clothing”, “hunters element gloves”, “hunters element hoodie”, “hunters element jackets”, “hunters element outlet”, “hunters element sale”, “hunters element stores” and “hunterselement”, summed into one figure. - **Stoney Creek**: Measured on the search terms “stoney creek” and “stoneycreek”, summed into one figure. - [Hunters Element profile](/demand/nz/brands/hunters-element) - [Stoney Creek profile](/demand/nz/brands/stoney-creek) - [All camo hunting clothing brands in New Zealand](/demand/nz/categories/nz-camo-hunting-clothing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hunters Element or Stoney Creek more popular in search? In September 2026, Stoney Creek had more branded searches than Hunters Element among camo hunting clothing brands in New Zealand. Stoney Creek had about 9,900 branded searches, while Hunters Element had 5,410. Stoney Creek made up 48.2% of all camo hunting clothing brand searches we track, and Hunters Element accounted for 26.4%. ## Cite this page Brandwave. "Hunters Element vs Stoney Creek: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-camo-hunting-clothing-brands/compare/hunters-element-vs-stoney-creek This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camo-hunting-clothing-brands/compare/hunters-element-vs-stoney-creek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.