---
title: "Camo hunting clothing brands in New Zealand: Which are searched most?"
description: "Compare the camo hunting clothing brands people buy. Share of Search among Stoney Creek, Hunters Element, Swazi, Kuiu, Ridgeline and Sitka, the camo hunting clothing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-camo-hunting-clothing-brands"
publisher: "Brandwave"
---

# Camo hunting clothing brands in New Zealand: Which are searched most?

Compare the camo hunting clothing brands people buy. Share of Search among Stoney Creek, Hunters Element, Swazi, Kuiu, Ridgeline and Sitka, the camo hunting clothing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camo hunting clothing brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Stoney Creek, 48.2%

## Which brand is most popular in search among camo hunting clothing brands in New Zealand?

- In September 2026, Stoney Creek was the most searched among camo hunting clothing brands in New Zealand, with an estimated 9.9K branded searches, 48.2% of all searches for the six we track.
- Hunters Element is in 2nd place, 21.9 percentage points behind at 26.4%.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among camo hunting clothing brands in New Zealand increased from 44.8% to 48.2%.
- Across the 12 months ending September 2026, Hunters Element’s share of searches among camo hunting clothing brands in New Zealand decreased from 28.3% to 26.4%.
- Across the 12 months ending September 2026, Swazi’s share of searches among camo hunting clothing brands in New Zealand decreased from 19.3% to 18.5%.
- Across the 12 months ending September 2026, Kuiu’s share of searches among camo hunting clothing brands in New Zealand decreased from 5.5% to 4.3%.
- Across the 12 months ending September 2026, Ridgeline’s share of searches among camo hunting clothing brands in New Zealand increased from 1.7% to 2.2%.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among camo hunting clothing brands in New Zealand peaked at 49.6% in June 2026 and was lowest at 42.2% in August 2026.
- Across the 12 months ending September 2026, Hunters Element’s share of searches among camo hunting clothing brands in New Zealand peaked at 33.3% in May 2026 and was lowest at 25.6% in February 2026.
- Across the 12 months ending September 2026, Swazi’s share of searches among camo hunting clothing brands in New Zealand peaked at 20.2% in March 2026 and was lowest at 16.5% in December 2025.
- Across the 12 months ending September 2026, Kuiu’s share of searches among camo hunting clothing brands in New Zealand peaked at 5.5% in October 2025 and was lowest at 2% in June 2026.
- Across the 12 months ending September 2026, Ridgeline’s share of searches among camo hunting clothing brands in New Zealand peaked at 2.5% in July 2026 and was lowest at 0.85% in November 2025.
- Across the 12 months ending September 2026, Sitka held steady: its share of searches among camo hunting clothing brands in New Zealand moved less than 0.5 percentage points.

## Top camo hunting clothing brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hunters Element and Swazi appeared every time. Hunters Element was recommended most often, coming first in three out of five answers. Swazi was second, and Ridgeline was third. Sitka, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hunters Element | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Swazi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ridgeline | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Stoney Creek | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kuiu | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Sitka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about camo hunting clothing brands

- Asked ChatGPT "Which camo hunting clothing brand should I buy in New Zealand?": 1. Hunters Element, 2. Ridgeline, 3. Swazi
- Asked ChatGPT "What are the best camo hunting clothing brands in New Zealand?": 1. Hunters Element, 2. Ridgeline, 3. Stoney Creek, 4. Swazi, 5. Kuiu
- Asked ChatGPT "What's the best camo hunting clothing brand in New Zealand for cold wet hunts?": 1. Ridgeline, 2. Swazi, 3. Hunters Element, 4. Kuiu
- Searched Google, AI Overview "hunting jacket nz": 1. Swazi, 2. Hunters Element, 3. Stoney Creek
- Searched Google, AI Overview "hunting pants nz": 1. Hunters Element, 2. Swazi

Not named in any answer: Sitka.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Stoney Creek vs Hunters Element: compare search popularity](/demand/nz/compare/hunters-element-vs-stoney-creek): 48.2% against 26.4% Share of Search.
- [Stoney Creek vs Swazi: compare search popularity](/demand/nz/compare/stoney-creek-vs-swazi): 48.2% against 18.5% Share of Search.
- [Stoney Creek vs Kuiu: compare search popularity](/demand/nz/compare/kuiu-vs-stoney-creek): 48.2% against 4.3% Share of Search.
- [Stoney Creek vs Ridgeline: compare search popularity](/demand/nz/compare/ridgeline-vs-stoney-creek): 48.2% against 2.2% Share of Search.
- [Hunters Element vs Swazi: compare search popularity](/demand/nz/compare/hunters-element-vs-swazi): 26.4% against 18.5% Share of Search.
- [Hunters Element vs Kuiu: compare search popularity](/demand/nz/compare/hunters-element-vs-kuiu): 26.4% against 4.3% Share of Search.
- [Hunters Element vs Ridgeline: compare search popularity](/demand/nz/compare/hunters-element-vs-ridgeline): 26.4% against 2.2% Share of Search.
- [Swazi vs Kuiu: compare search popularity](/demand/nz/compare/kuiu-vs-swazi): 18.5% against 4.3% Share of Search.
- [Swazi vs Ridgeline: compare search popularity](/demand/nz/compare/ridgeline-vs-swazi): 18.5% against 2.2% Share of Search.
- [Kuiu vs Ridgeline: compare search popularity](/demand/nz/compare/kuiu-vs-ridgeline): 4.3% against 2.2% Share of Search.

## How did search popularity change for New Zealand camo hunting clothing brands in September 2026?

- In September 2026, Stoney Creek gained share of searches among camo hunting clothing brands in New Zealand, from 42.2% to 48.2%.
- In September 2026, Kuiu gained share of searches among camo hunting clothing brands in New Zealand, from 2.5% to 4.3%.
- In September 2026, Hunters Element lost share of searches among camo hunting clothing brands in New Zealand, from 33% to 26.4%.
- In September 2026, Swazi lost share of searches among camo hunting clothing brands in New Zealand, from 20.1% to 18.5%.
- Estimated monthly branded searches for Ridgeline in New Zealand rose 53.3% over 12 measured months, from 300 to 460 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stoney Creek | 48.2% | 9.9K | -18.2% | Stoney Creek |
| 2 | Hunters Element | 26.4% | 5.4K | -42.8% | Hunters Element |
| 3 | Swazi | 18.5% | 3.8K | -34.3% | Swazi |
| 4 | Kuiu | 4.3% | 880 | +22.2% | Kuiu |
| 5 | Ridgeline | 2.2% | 460 | -13.2% | Ridgeline |
| 6 | Sitka | 0.39% | 80 | 0.0% | Sitka |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stoney Creek | 8.1K | 44.8% | 1 |
| Oct 2025 | Hunters Element | 5.1K | 28.3% | 2 |
| Oct 2025 | Swazi | 3.5K | 19.3% | 3 |
| Oct 2025 | Kuiu | 1K | 5.5% | 4 |
| Oct 2025 | Ridgeline | 300 | 1.7% | 5 |
| Oct 2025 | Sitka | 80 | 0.44% | 6 |
| Nov 2025 | Stoney Creek | 12.1K | 48.8% | 1 |
| Nov 2025 | Hunters Element | 7.4K | 29.8% | 2 |
| Nov 2025 | Swazi | 4.1K | 16.5% | 3 |
| Nov 2025 | Kuiu | 880 | 3.5% | 4 |
| Nov 2025 | Ridgeline | 210 | 0.85% | 5 |
| Nov 2025 | Sitka | 120 | 0.48% | 6 |
| Dec 2025 | Stoney Creek | 9.9K | 48.5% | 1 |
| Dec 2025 | Hunters Element | 6.2K | 30.4% | 2 |
| Dec 2025 | Swazi | 3.4K | 16.5% | 3 |
| Dec 2025 | Kuiu | 590 | 2.9% | 4 |
| Dec 2025 | Ridgeline | 260 | 1.3% | 5 |
| Dec 2025 | Sitka | 100 | 0.49% | 6 |
| Jan 2026 | Stoney Creek | 8.1K | 46.2% | 1 |
| Jan 2026 | Hunters Element | 5.3K | 30.1% | 2 |
| Jan 2026 | Swazi | 3.1K | 17.6% | 3 |
| Jan 2026 | Kuiu | 720 | 4.1% | 4 |
| Jan 2026 | Ridgeline | 260 | 1.5% | 5 |
| Jan 2026 | Sitka | 80 | 0.46% | 6 |
| Feb 2026 | Stoney Creek | 8.1K | 49% | 1 |
| Feb 2026 | Hunters Element | 4.2K | 25.6% | 2 |
| Feb 2026 | Swazi | 3K | 18% | 3 |
| Feb 2026 | Kuiu | 720 | 4.4% | 4 |
| Feb 2026 | Ridgeline | 370 | 2.2% | 5 |
| Feb 2026 | Sitka | 150 | 0.91% | 6 |
| Mar 2026 | Stoney Creek | 12.1K | 45.6% | 1 |
| Mar 2026 | Hunters Element | 7.8K | 29.5% | 2 |
| Mar 2026 | Swazi | 5.3K | 20.2% | 3 |
| Mar 2026 | Kuiu | 720 | 2.7% | 4 |
| Mar 2026 | Ridgeline | 430 | 1.6% | 5 |
| Mar 2026 | Sitka | 120 | 0.45% | 6 |
| Apr 2026 | Stoney Creek | 14.8K | 46.9% | 1 |
| Apr 2026 | Hunters Element | 9.4K | 29.9% | 2 |
| Apr 2026 | Swazi | 5.8K | 18.3% | 3 |
| Apr 2026 | Kuiu | 880 | 2.8% | 4 |
| Apr 2026 | Ridgeline | 560 | 1.8% | 5 |
| Apr 2026 | Sitka | 120 | 0.38% | 6 |
| May 2026 | Stoney Creek | 14.8K | 42.5% | 1 |
| May 2026 | Hunters Element | 11.6K | 33.3% | 2 |
| May 2026 | Swazi | 6.8K | 19.6% | 3 |
| May 2026 | Kuiu | 880 | 2.5% | 4 |
| May 2026 | Ridgeline | 620 | 1.8% | 5 |
| May 2026 | Sitka | 120 | 0.34% | 6 |
| Jun 2026 | Stoney Creek | 18.1K | 49.6% | 1 |
| Jun 2026 | Hunters Element | 9.7K | 26.4% | 2 |
| Jun 2026 | Swazi | 7.2K | 19.6% | 3 |
| Jun 2026 | Ridgeline | 800 | 2.2% | 4 |
| Jun 2026 | Kuiu | 720 | 2% | 5 |
| Jun 2026 | Sitka | 100 | 0.27% | 6 |
| Jul 2026 | Stoney Creek | 14.8K | 45.5% | 1 |
| Jul 2026 | Hunters Element | 9.8K | 30.1% | 2 |
| Jul 2026 | Swazi | 6.3K | 19.4% | 3 |
| Jul 2026 | Ridgeline | 800 | 2.5% | 4 |
| Jul 2026 | Kuiu | 720 | 2.2% | 5 |
| Jul 2026 | Sitka | 100 | 0.31% | 6 |
| Aug 2026 | Stoney Creek | 12.1K | 42.2% | 1 |
| Aug 2026 | Hunters Element | 9.5K | 33% | 2 |
| Aug 2026 | Swazi | 5.8K | 20.1% | 3 |
| Aug 2026 | Kuiu | 720 | 2.5% | 4 |
| Aug 2026 | Ridgeline | 530 | 1.8% | 5 |
| Aug 2026 | Sitka | 80 | 0.28% | 6 |
| Sep 2026 | Stoney Creek | 9.9K | 48.2% | 1 |
| Sep 2026 | Hunters Element | 5.4K | 26.4% | 2 |
| Sep 2026 | Swazi | 3.8K | 18.5% | 3 |
| Sep 2026 | Kuiu | 880 | 4.3% | 4 |
| Sep 2026 | Ridgeline | 460 | 2.2% | 5 |
| Sep 2026 | Sitka | 80 | 0.39% | 6 |

## What is being compared

- **Hunters Element**: Measured on the search terms “hunters element”, “hunters element boot”, “hunters element clothing”, “hunters element gloves”, “hunters element hoodie”, “hunters element jackets”, “hunters element outlet”, “hunters element sale”, “hunters element stores” and “hunterselement”, summed into one figure.
- **Kuiu**: Measured on the search term “kuiu”.
- **Ridgeline**: Measured on the search terms “ridgeline clothing” and “ridgeline jacket”, summed into one figure.
- **Sitka**: Measured on the search terms “sitka gear” and “sitka jacket”, summed into one figure.
- **Stoney Creek**: Measured on the search terms “stoney creek” and “stoneycreek”, summed into one figure.
- **Swazi**: Measured on the search terms “swazi”, “swazi bush shirt”, “swazi coat”, “swazi fleece”, “swazi gear”, “swazi hi vis”, “swazi puffer jacket”, “swazi rain gear” and “swazi the hood”, summed into one figure.

- [Hunters Element](/demand/nz/brands/hunters-element)
- [Kuiu](/demand/nz/brands/kuiu)
- [Ridgeline](/demand/nz/brands/ridgeline)
- [Sitka](/demand/nz/brands/sitka)
- [Stoney Creek](/demand/nz/brands/stoney-creek)
- [Swazi](/demand/nz/brands/swazi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camo hunting clothing brands in New Zealand?

In September 2026, Stoney Creek was the most searched among camo hunting clothing brands in New Zealand, with an estimated 9.9K branded searches, 48.2% of all searches for the six we track.

## Cite this page

Brandwave. "Camo hunting clothing brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-camo-hunting-clothing-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camo-hunting-clothing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.