--- title: "Canon vs Fujifilm: Which is searched more in New Zealand?" description: "Is Canon or Fujifilm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera lens brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-camera-lens-brands/compare/canon-vs-fujifilm" publisher: "Brandwave" --- # Canon vs Fujifilm: Which is searched more in New Zealand? Is Canon or Fujifilm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera lens brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canon and Fujifilm - **Competitive set**: Camera lens brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Canon Share of Search**: 13.8% - **Fujifilm Share of Search**: 18.5% ## Is Canon or Fujifilm more popular in search? - In September 2026, Fujifilm had more branded searches than Canon among camera lens brands in New Zealand. Fujifilm had about 5,630 branded searches, while Canon had 4,200. Fujifilm made up 18.5% of all camera lens brand searches we track, and Canon accounted for 13.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Canon took it in January 2026, Fujifilm took it in February 2026. - Across the 12 months ending September 2026, Canon’s share of searches among camera lens brands in New Zealand moved from 16% to 13.8%, and its estimated monthly branded searches moved from 4.5K to 4.2K. - Across the 12 months ending September 2026, Fujifilm’s share of searches among camera lens brands in New Zealand moved from 17.5% to 18.5%, and its estimated monthly branded searches moved from 4.9K to 5.6K. ## Top camera lens brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Canon and Fujifilm were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Canon was listed before Fujifilm in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Canon | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Nikon | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Sigma | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Tamron | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Fujifilm | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | OM System | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about camera lens brands - Asked ChatGPT "Which camera lens brand should I buy in New Zealand?": 1. Canon, 2. Nikon, 3. Sony, 4. Sigma, 5. Tamron, 6. Fujifilm - Asked ChatGPT "What are the best camera lens brands in New Zealand?": 1. Canon, 2. Nikon, 3. Sony, 4. Sigma, 5. Tamron, 6. Fujifilm, 7. OM System - Asked ChatGPT "What's the best camera lens brand in New Zealand for a mirrorless setup?": 1. Sony, 2. Canon, 3. Nikon, 4. Sigma, 5. Tamron, 6. Fujifilm - Searched Google, AI Overview "camera lens for portraits": 1. Sony, 2. Nikon - Searched Google, AI Overview "camera lens brands nz": 1. Canon, 2. Sony, 3. Nikon, 4. Fujifilm, 5. OM System, 6. Sigma, 7. Tamron Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camera lens brands in September 2026? - In September 2026, Canon lost share of searches among camera lens brands in New Zealand, from 17.3% to 13.8%. - In September 2026, Fujifilm lost share of searches among camera lens brands in New Zealand, from 19.6% to 18.5%. ## Month by month | Month | Canon estimated searches | Canon Share of Search | Canon rank | Fujifilm estimated searches | Fujifilm Share of Search | Fujifilm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 16% | 3 | 4.9K | 17.5% | 2 | | Nov 2025 | 4.9K | 14% | 3 | 6K | 17.3% | 2 | | Dec 2025 | 4.9K | 14.4% | 3 | 6.3K | 18.5% | 2 | | Jan 2026 | 4.9K | 17.8% | 2 | 4.8K | 17.6% | 3 | | Feb 2026 | 3.8K | 16.1% | 3 | 4K | 16.9% | 2 | | Mar 2026 | 4.5K | 16.8% | 3 | 4.7K | 17.5% | 2 | | Apr 2026 | 3.8K | 14.5% | 3 | 4.7K | 17.8% | 2 | | May 2026 | 4.6K | 16.4% | 3 | 4.8K | 17.1% | 2 | | Jun 2026 | 4.2K | 15.5% | 3 | 4.7K | 17.4% | 2 | | Jul 2026 | 4.5K | 16.1% | 3 | 4.7K | 16.8% | 2 | | Aug 2026 | 4.9K | 17.3% | 3 | 5.6K | 19.6% | 2 | | Sep 2026 | 4.2K | 13.8% | 3 | 5.6K | 18.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Canon’s and Fujifilm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canon**: Measured on the search terms “canon” and “canon powershot”, summed into one figure. - **Fujifilm**: Measured on the search terms “fujifilm”, “fujifilm business innovation”, “fujifilm finepix” and “fujifilm instax”, summed into one figure. - [Canon profile](/demand/nz/brands/canon) - [Fujifilm profile](/demand/nz/brands/fujifilm) - [All camera lens brands in New Zealand](/demand/nz/categories/nz-camera-lens-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canon or Fujifilm more popular in search? In September 2026, Fujifilm had more branded searches than Canon among camera lens brands in New Zealand. Fujifilm had about 5,630 branded searches, while Canon had 4,200. Fujifilm made up 18.5% of all camera lens brand searches we track, and Canon accounted for 13.8%. ## Cite this page Brandwave. "Canon vs Fujifilm: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-camera-lens-brands/compare/canon-vs-fujifilm This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camera-lens-brands/compare/canon-vs-fujifilm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.