---
title: "Camera lens brands in New Zealand: Which are searched most?"
description: "Compare the camera lens brands New Zealanders buy. Share of Search among Sony, Fujifilm, Canon, Nikon, OM System, Tamron and Sigma, the camera lens brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-camera-lens-brands"
publisher: "Brandwave"
---

# Camera lens brands in New Zealand: Which are searched most?

Compare the camera lens brands New Zealanders buy. Share of Search among Sony, Fujifilm, Canon, Nikon, OM System, Tamron and Sigma, the camera lens brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camera lens brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sony, 56.1%

## Which brand is most popular in search among camera lens brands in New Zealand?

- In September 2026, Sony was the most searched among camera lens brands in New Zealand, with an estimated 17.1K branded searches, 56.1% of all searches for the seven we track.
- Fujifilm is in 2nd place, 37.6 percentage points behind at 18.5%.
- Across the 12 months ending September 2026, Sony’s share of searches among camera lens brands in New Zealand increased from 54.4% to 56.1%.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera lens brands in New Zealand increased from 17.5% to 18.5%.
- Across the 12 months ending September 2026, Canon’s share of searches among camera lens brands in New Zealand decreased from 16% to 13.8%.
- Across the 12 months ending September 2026, Tamron’s share of searches among camera lens brands in New Zealand decreased from 1.3% to 0.72%.
- Across the 12 months ending September 2026, Sony’s share of searches among camera lens brands in New Zealand peaked at 58.7% in November 2025 and was lowest at 50.7% in August 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera lens brands in New Zealand peaked at 19.6% in August 2026 and was lowest at 16.8% in July 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among camera lens brands in New Zealand peaked at 17.8% in January 2026 and was lowest at 13.8% in September 2026.
- Across the 12 months ending September 2026, Nikon’s share of searches among camera lens brands in New Zealand peaked at 10.3% in April 2026 and was lowest at 7.8% in November 2025.
- Across the 12 months ending September 2026, Tamron’s share of searches among camera lens brands in New Zealand peaked at 1.7% in June 2026 and was lowest at 0.72% in September 2026.
- Across the 12 months ending September 2026, OM System rose from 7th to 5th among camera lens brands in New Zealand.
- Across the 12 months ending September 2026, Tamron fell from 5th to 6th among camera lens brands in New Zealand.
- Across the 12 months ending September 2026, Sigma fell from 6th to 7th among camera lens brands in New Zealand.
- Across the 12 months ending September 2026, Nikon held steady: its share of searches among camera lens brands in New Zealand moved less than 0.5 percentage points.

## Top camera lens brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sony and Nikon appeared every time. Sony was recommended most often, coming first in two out of five answers. Canon was second, and Nikon was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Canon | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Nikon | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Sigma | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Tamron | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Fujifilm | 6th | 3 of 3 | 1 of 2 | 4 of 5 |
| OM System | 7th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about camera lens brands

- Asked ChatGPT "Which camera lens brand should I buy in New Zealand?": 1. Canon, 2. Nikon, 3. Sony, 4. Sigma, 5. Tamron, 6. Fujifilm
- Asked ChatGPT "What are the best camera lens brands in New Zealand?": 1. Canon, 2. Nikon, 3. Sony, 4. Sigma, 5. Tamron, 6. Fujifilm, 7. OM System
- Asked ChatGPT "What's the best camera lens brand in New Zealand for a mirrorless setup?": 1. Sony, 2. Canon, 3. Nikon, 4. Sigma, 5. Tamron, 6. Fujifilm
- Searched Google, AI Overview "camera lens for portraits": 1. Sony, 2. Nikon
- Searched Google, AI Overview "camera lens brands nz": 1. Canon, 2. Sony, 3. Nikon, 4. Fujifilm, 5. OM System, 6. Sigma, 7. Tamron

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Sony vs Fujifilm: compare search popularity](/demand/nz/compare/fujifilm-vs-sony): 56.1% against 18.5% Share of Search.
- [Sony vs Canon: compare search popularity](/demand/nz/compare/canon-vs-sony): 56.1% against 13.8% Share of Search.
- [Sony vs Nikon: compare search popularity](/demand/nz/compare/nikon-vs-sony): 56.1% against 9.4% Share of Search.
- [Fujifilm vs Canon: compare search popularity](/demand/nz/compare/canon-vs-fujifilm): 18.5% against 13.8% Share of Search.
- [Fujifilm vs Nikon: compare search popularity](/demand/nz/compare/fujifilm-vs-nikon): 18.5% against 9.4% Share of Search.
- [Canon vs Nikon: compare search popularity](/demand/nz/compare/canon-vs-nikon): 13.8% against 9.4% Share of Search.

## How did search popularity change for New Zealand camera lens brands in September 2026?

- In September 2026, Sony gained share of searches among camera lens brands in New Zealand, from 50.7% to 56.1%.
- In September 2026, Canon lost share of searches among camera lens brands in New Zealand, from 17.3% to 13.8%.
- In September 2026, Fujifilm lost share of searches among camera lens brands in New Zealand, from 19.6% to 18.5%.
- In September 2026, Tamron lost share of searches among camera lens brands in New Zealand, from 1.2% to 0.72%.
- In September 2026, OM System rose from 7th to 5th among camera lens brands in New Zealand.
- In September 2026, Sigma fell from 6th to 7th among camera lens brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sony | 56.1% | 17.1K | +18.8% | Sony |
| 2 | Fujifilm | 18.5% | 5.6K | +1.1% | Fujifilm |
| 3 | Canon | 13.8% | 4.2K | -14.3% | Canon |
| 4 | Nikon | 9.4% | 2.9K | +4.7% | Nikon |
| 5 | OM System | 0.85% | 260 | +52.9% | OM System |
| 6 | Tamron | 0.72% | 220 | -37.1% | Tamron |
| 7 | Sigma | 0.69% | 210 | -19.2% | Sigma |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sony | 15.2K | 54.4% | 1 |
| Oct 2025 | Fujifilm | 4.9K | 17.5% | 2 |
| Oct 2025 | Canon | 4.5K | 16% | 3 |
| Oct 2025 | Nikon | 2.6K | 9.3% | 4 |
| Oct 2025 | Tamron | 370 | 1.3% | 5 |
| Oct 2025 | Sigma | 260 | 0.93% | 6 |
| Oct 2025 | OM System | 110 | 0.39% | 7 |
| Nov 2025 | Sony | 20.5K | 58.7% | 1 |
| Nov 2025 | Fujifilm | 6K | 17.3% | 2 |
| Nov 2025 | Canon | 4.9K | 14% | 3 |
| Nov 2025 | Nikon | 2.7K | 7.8% | 4 |
| Nov 2025 | Sigma | 320 | 0.92% | 5 |
| Nov 2025 | Tamron | 310 | 0.89% | 6 |
| Nov 2025 | OM System | 110 | 0.32% | 7 |
| Dec 2025 | Sony | 19.2K | 56.5% | 1 |
| Dec 2025 | Fujifilm | 6.3K | 18.5% | 2 |
| Dec 2025 | Canon | 4.9K | 14.4% | 3 |
| Dec 2025 | Nikon | 2.9K | 8.4% | 4 |
| Dec 2025 | Tamron | 350 | 1% | 5 |
| Dec 2025 | Sigma | 260 | 0.76% | 6 |
| Dec 2025 | OM System | 140 | 0.41% | 7 |
| Jan 2026 | Sony | 14.4K | 52.3% | 1 |
| Jan 2026 | Canon | 4.9K | 17.8% | 2 |
| Jan 2026 | Fujifilm | 4.8K | 17.6% | 3 |
| Jan 2026 | Nikon | 2.7K | 9.7% | 4 |
| Jan 2026 | Tamron | 310 | 1.1% | 5 |
| Jan 2026 | Sigma | 260 | 0.94% | 6 |
| Jan 2026 | OM System | 140 | 0.51% | 7 |
| Feb 2026 | Sony | 12.8K | 54.4% | 1 |
| Feb 2026 | Fujifilm | 4K | 16.9% | 2 |
| Feb 2026 | Canon | 3.8K | 16.1% | 3 |
| Feb 2026 | Nikon | 2.3K | 9.7% | 4 |
| Feb 2026 | Tamron | 300 | 1.3% | 5 |
| Feb 2026 | Sigma | 260 | 1.1% | 6 |
| Feb 2026 | OM System | 140 | 0.59% | 7 |
| Mar 2026 | Sony | 14.3K | 53.6% | 1 |
| Mar 2026 | Fujifilm | 4.7K | 17.5% | 2 |
| Mar 2026 | Canon | 4.5K | 16.8% | 3 |
| Mar 2026 | Nikon | 2.5K | 9.4% | 4 |
| Mar 2026 | Tamron | 320 | 1.2% | 5 |
| Mar 2026 | Sigma | 260 | 0.97% | 6 |
| Mar 2026 | OM System | 140 | 0.52% | 7 |
| Apr 2026 | Sony | 14.3K | 54.8% | 1 |
| Apr 2026 | Fujifilm | 4.7K | 17.8% | 2 |
| Apr 2026 | Canon | 3.8K | 14.5% | 3 |
| Apr 2026 | Nikon | 2.7K | 10.3% | 4 |
| Apr 2026 | Tamron | 320 | 1.2% | 5 |
| Apr 2026 | Sigma | 210 | 0.8% | 6 |
| Apr 2026 | OM System | 140 | 0.54% | 7 |
| May 2026 | Sony | 15.2K | 54.3% | 1 |
| May 2026 | Fujifilm | 4.8K | 17.1% | 2 |
| May 2026 | Canon | 4.6K | 16.4% | 3 |
| May 2026 | Nikon | 2.5K | 9% | 4 |
| May 2026 | Tamron | 470 | 1.7% | 5 |
| May 2026 | Sigma | 260 | 0.93% | 6 |
| May 2026 | OM System | 170 | 0.61% | 7 |
| Jun 2026 | Sony | 15K | 55.2% | 1 |
| Jun 2026 | Fujifilm | 4.7K | 17.4% | 2 |
| Jun 2026 | Canon | 4.2K | 15.5% | 3 |
| Jun 2026 | Nikon | 2.4K | 8.7% | 4 |
| Jun 2026 | Tamron | 470 | 1.7% | 5 |
| Jun 2026 | Sigma | 260 | 0.96% | 6 |
| Jun 2026 | OM System | 140 | 0.52% | 7 |
| Jul 2026 | Sony | 15.6K | 55.7% | 1 |
| Jul 2026 | Fujifilm | 4.7K | 16.8% | 2 |
| Jul 2026 | Canon | 4.5K | 16.1% | 3 |
| Jul 2026 | Nikon | 2.4K | 8.6% | 4 |
| Jul 2026 | Tamron | 400 | 1.4% | 5 |
| Jul 2026 | Sigma | 210 | 0.75% | 6 |
| Jul 2026 | OM System | 170 | 0.61% | 7 |
| Aug 2026 | Sony | 14.4K | 50.7% | 1 |
| Aug 2026 | Fujifilm | 5.6K | 19.6% | 2 |
| Aug 2026 | Canon | 4.9K | 17.3% | 3 |
| Aug 2026 | Nikon | 2.7K | 9.7% | 4 |
| Aug 2026 | Tamron | 350 | 1.2% | 5 |
| Aug 2026 | Sigma | 260 | 0.92% | 6 |
| Aug 2026 | OM System | 170 | 0.6% | 7 |
| Sep 2026 | Sony | 17.1K | 56.1% | 1 |
| Sep 2026 | Fujifilm | 5.6K | 18.5% | 2 |
| Sep 2026 | Canon | 4.2K | 13.8% | 3 |
| Sep 2026 | Nikon | 2.9K | 9.4% | 4 |
| Sep 2026 | OM System | 260 | 0.85% | 5 |
| Sep 2026 | Tamron | 220 | 0.72% | 6 |
| Sep 2026 | Sigma | 210 | 0.69% | 7 |

## What is being compared

- **Canon**: Measured on the search terms “canon” and “canon powershot”, summed into one figure.
- **Fujifilm**: Measured on the search terms “fujifilm”, “fujifilm business innovation”, “fujifilm finepix” and “fujifilm instax”, summed into one figure.
- **Nikon**: Measured on the search terms “nikon”, “nikon coolpix”, “nikon zf” and “nikon zfc”, summed into one figure.
- **OM System**: Measured on the search terms “om system” and “omsystem”, summed into one figure.
- **Sigma**: Measured on the search term “sigma lens”.
- **Sony**: Measured on the search terms “sony”, “sony camara”, “sony cyber shot”, “sony wh 1000xm4”, “sony wh 1000xm5” and “sony wh 1000xm6”, summed into one figure.
- **Tamron**: Measured on the search terms “tamron” and “tamron lens”, summed into one figure.

- [Canon](/demand/nz/brands/canon)
- [Fujifilm](/demand/nz/brands/fujifilm)
- [Nikon](/demand/nz/brands/nikon)
- [OM System](/demand/nz/brands/om-system)
- [Sigma](/demand/nz/brands/sigma-lenses)
- [Sony](/demand/nz/brands/sony)
- [Tamron](/demand/nz/brands/tamron)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camera lens brands in New Zealand?

In September 2026, Sony was the most searched among camera lens brands in New Zealand, with an estimated 17.1K branded searches, 56.1% of all searches for the seven we track.

## Cite this page

Brandwave. "Camera lens brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-camera-lens-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camera-lens-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.