---
title: "Camera brands in New Zealand: Which brands are most popular in search?"
description: "Compare the camera brands New Zealand photographers and creators buy. Share of Search among Sony, Canon, Fujifilm, GoPro, Insta360, Nikon, Panasonic Lumix and OM System, the camera brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-camera-brands"
publisher: "Brandwave"
---

# Camera brands in New Zealand: Which brands are most popular in search?

Compare the camera brands New Zealand photographers and creators buy. Share of Search among Sony, Canon, Fujifilm, GoPro, Insta360, Nikon, Panasonic Lumix and OM System, the camera brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camera brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sony, 33.7%

## Which brand is most popular in search among camera brands in New Zealand?

- In August 2026, Sony was the most searched among camera brands in New Zealand, with an estimated 42.6K branded searches and 33.7% estimated Share of Search within this set.
- Canon is in 2nd place, 12.4 percentage points behind at 21.4% Share of Search.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands in New Zealand decreased from 22.1% to 21.4%.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands in New Zealand increased from 12.5% to 13.9%.
- Across the 11 months ending August 2026, GoPro’s estimated Share of Search among camera brands in New Zealand decreased from 15.6% to 12.5%.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among camera brands in New Zealand increased from 7.5% to 10%.
- Across the 11 months ending August 2026, Panasonic Lumix’s estimated Share of Search among camera brands in New Zealand increased from 1.9% to 2.4%.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera brands in New Zealand peaked at 36% in June 2026 and was lowest at 30.9% in January 2026.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands in New Zealand peaked at 22.5% in July 2026 and was lowest at 20.4% in May 2026.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands in New Zealand peaked at 13.9% in August 2026 and was lowest at 12.3% in November 2025.
- Across the 11 months ending August 2026, GoPro’s estimated Share of Search among camera brands in New Zealand peaked at 16.1% in December 2025 and was lowest at 12.5% in July 2026.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands in New Zealand peaked at 6.7% in April 2026 and was lowest at 5% in November 2025.
- Across the 11 months ending August 2026, Panasonic Lumix’s estimated Share of Search among camera brands in New Zealand peaked at 3.3% in May 2026 and was lowest at 1.5% in November 2025.
- Across the 11 months ending August 2026, Fujifilm rose from 4th to 3rd among camera brands in New Zealand.
- Across the 11 months ending August 2026, GoPro fell from 3rd to 4th among camera brands in New Zealand.
- Across the 11 months ending August 2026, Sony, Nikon and OM System held steady: their estimated Share of Search among camera brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sony vs Canon: compare search popularity](/demand/nz/compare/canon-vs-sony): 33.7% against 21.4% Share of Search.
- [Sony vs Fujifilm: compare search popularity](/demand/nz/compare/fujifilm-vs-sony): 33.7% against 13.9% Share of Search.
- [Sony vs GoPro: compare search popularity](/demand/nz/compare/gopro-vs-sony): 33.7% against 12.5% Share of Search.
- [Sony vs Insta360: compare search popularity](/demand/nz/compare/insta360-vs-sony): 33.7% against 10% Share of Search.
- [Canon vs Fujifilm: compare search popularity](/demand/nz/compare/canon-vs-fujifilm): 21.4% against 13.9% Share of Search.
- [Canon vs GoPro: compare search popularity](/demand/nz/compare/canon-vs-gopro): 21.4% against 12.5% Share of Search.
- [Canon vs Insta360: compare search popularity](/demand/nz/compare/canon-vs-insta360): 21.4% against 10% Share of Search.
- [Fujifilm vs GoPro: compare search popularity](/demand/nz/compare/fujifilm-vs-gopro): 13.9% against 12.5% Share of Search.
- [Fujifilm vs Insta360: compare search popularity](/demand/nz/compare/fujifilm-vs-insta360): 13.9% against 10% Share of Search.
- [GoPro vs Insta360: compare search popularity](/demand/nz/compare/gopro-vs-insta360): 12.5% against 10% Share of Search.

## How did search popularity change for New Zealand camera brands in August 2026?

- In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%.
- In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.
- In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%.
- In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%.
- Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.
- Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026.
- Estimated monthly branded searches for GoPro in New Zealand fell 14.2% over 11 measured months, from 18.5K to 15.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sony | 33.7% | 42.6K | +0.2% | Sony |
| 2 | Canon | 21.4% | 27K | -2.0% | Canon |
| 3 | Fujifilm | 13.9% | 17.6K | +9.1% | Fujifilm |
| 4 | GoPro | 12.5% | 15.9K | +3.8% | GoPro |
| 5 | Insta360 | 10% | 12.6K | +20.7% | Insta360 |
| 6 | Nikon | 5.4% | 6.8K | +1.5% | Nikon |
| 7 | Panasonic Lumix | 2.4% | 3K | +14.2% | Panasonic Lumix |
| 8 | OM System | 0.67% | 850 | 0.0% | OM System |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sony | 40.6K | 34.2% | 1 |
| Oct 2025 | Canon | 26.3K | 22.1% | 2 |
| Oct 2025 | GoPro | 18.5K | 15.6% | 3 |
| Oct 2025 | Fujifilm | 14.8K | 12.5% | 4 |
| Oct 2025 | Insta360 | 8.9K | 7.5% | 5 |
| Oct 2025 | Nikon | 6.8K | 5.8% | 6 |
| Oct 2025 | Panasonic Lumix | 2.2K | 1.9% | 7 |
| Oct 2025 | OM System | 710 | 0.6% | 8 |
| Nov 2025 | Sony | 52.7K | 35.5% | 1 |
| Nov 2025 | Canon | 32.6K | 22% | 2 |
| Nov 2025 | GoPro | 22.6K | 15.3% | 3 |
| Nov 2025 | Fujifilm | 18.2K | 12.3% | 4 |
| Nov 2025 | Insta360 | 11.5K | 7.8% | 5 |
| Nov 2025 | Nikon | 7.5K | 5% | 6 |
| Nov 2025 | Panasonic Lumix | 2.2K | 1.5% | 7 |
| Nov 2025 | OM System | 860 | 0.58% | 8 |
| Dec 2025 | Sony | 50.2K | 34.9% | 1 |
| Dec 2025 | Canon | 29.8K | 20.7% | 2 |
| Dec 2025 | GoPro | 23.2K | 16.1% | 3 |
| Dec 2025 | Fujifilm | 18.8K | 13% | 4 |
| Dec 2025 | Insta360 | 11.4K | 7.9% | 5 |
| Dec 2025 | Nikon | 7.4K | 5.1% | 6 |
| Dec 2025 | Panasonic Lumix | 2.4K | 1.6% | 7 |
| Dec 2025 | OM System | 980 | 0.68% | 8 |
| Jan 2026 | Sony | 38.1K | 30.9% | 1 |
| Jan 2026 | Canon | 27.2K | 22% | 2 |
| Jan 2026 | GoPro | 19.4K | 15.7% | 3 |
| Jan 2026 | Fujifilm | 16.9K | 13.7% | 4 |
| Jan 2026 | Insta360 | 10.9K | 8.9% | 5 |
| Jan 2026 | Nikon | 7.2K | 5.9% | 6 |
| Jan 2026 | Panasonic Lumix | 2.9K | 2.3% | 7 |
| Jan 2026 | OM System | 860 | 0.7% | 8 |
| Feb 2026 | Sony | 33.1K | 33.1% | 1 |
| Feb 2026 | Canon | 21K | 21% | 2 |
| Feb 2026 | GoPro | 15.7K | 15.7% | 3 |
| Feb 2026 | Fujifilm | 12.3K | 12.3% | 4 |
| Feb 2026 | Insta360 | 8.8K | 8.8% | 5 |
| Feb 2026 | Nikon | 6.2K | 6.2% | 6 |
| Feb 2026 | Panasonic Lumix | 2.1K | 2.1% | 7 |
| Feb 2026 | OM System | 730 | 0.73% | 8 |
| Mar 2026 | Sony | 37.1K | 34.1% | 1 |
| Mar 2026 | Canon | 23.3K | 21.5% | 2 |
| Mar 2026 | GoPro | 15.5K | 14.3% | 3 |
| Mar 2026 | Fujifilm | 13.6K | 12.5% | 4 |
| Mar 2026 | Insta360 | 8.9K | 8.2% | 5 |
| Mar 2026 | Nikon | 7K | 6.5% | 6 |
| Mar 2026 | Panasonic Lumix | 2.5K | 2.3% | 7 |
| Mar 2026 | OM System | 730 | 0.67% | 8 |
| Apr 2026 | Sony | 37.1K | 33.2% | 1 |
| Apr 2026 | Canon | 23.1K | 20.7% | 2 |
| Apr 2026 | Fujifilm | 15.4K | 13.8% | 3 |
| Apr 2026 | GoPro | 14.9K | 13.3% | 4 |
| Apr 2026 | Insta360 | 10.8K | 9.6% | 5 |
| Apr 2026 | Nikon | 7.5K | 6.7% | 6 |
| Apr 2026 | Panasonic Lumix | 2.3K | 2.1% | 7 |
| Apr 2026 | OM System | 710 | 0.63% | 8 |
| May 2026 | Sony | 41.8K | 35% | 1 |
| May 2026 | Canon | 24.4K | 20.4% | 2 |
| May 2026 | Fujifilm | 15.7K | 13.2% | 3 |
| May 2026 | GoPro | 15K | 12.6% | 4 |
| May 2026 | Insta360 | 10.5K | 8.8% | 5 |
| May 2026 | Nikon | 7.2K | 6% | 6 |
| May 2026 | Panasonic Lumix | 3.9K | 3.3% | 7 |
| May 2026 | OM System | 820 | 0.69% | 8 |
| Jun 2026 | Sony | 42.5K | 36% | 1 |
| Jun 2026 | Canon | 25.4K | 21.5% | 2 |
| Jun 2026 | GoPro | 15.2K | 12.9% | 3 |
| Jun 2026 | Fujifilm | 14.6K | 12.3% | 4 |
| Jun 2026 | Insta360 | 10.6K | 9% | 5 |
| Jun 2026 | Nikon | 6.3K | 5.3% | 6 |
| Jun 2026 | Panasonic Lumix | 2.7K | 2.3% | 7 |
| Jun 2026 | OM System | 780 | 0.66% | 8 |
| Jul 2026 | Sony | 42.6K | 34.8% | 1 |
| Jul 2026 | Canon | 27.6K | 22.5% | 2 |
| Jul 2026 | Fujifilm | 16.2K | 13.2% | 3 |
| Jul 2026 | GoPro | 15.3K | 12.5% | 4 |
| Jul 2026 | Insta360 | 10.5K | 8.6% | 5 |
| Jul 2026 | Nikon | 6.7K | 5.5% | 6 |
| Jul 2026 | Panasonic Lumix | 2.7K | 2.2% | 7 |
| Jul 2026 | OM System | 850 | 0.7% | 8 |
| Aug 2026 | Sony | 42.6K | 33.7% | 1 |
| Aug 2026 | Canon | 27K | 21.4% | 2 |
| Aug 2026 | Fujifilm | 17.6K | 13.9% | 3 |
| Aug 2026 | GoPro | 15.9K | 12.5% | 4 |
| Aug 2026 | Insta360 | 12.6K | 10% | 5 |
| Aug 2026 | Nikon | 6.8K | 5.4% | 6 |
| Aug 2026 | Panasonic Lumix | 3K | 2.4% | 7 |
| Aug 2026 | OM System | 850 | 0.67% | 8 |
| Sep 2026 | Canon | — | — | — |
| Sep 2026 | Fujifilm | — | — | — |
| Sep 2026 | GoPro | — | — | — |
| Sep 2026 | Insta360 | — | — | — |
| Sep 2026 | Nikon | — | — | — |
| Sep 2026 | OM System | — | — | — |
| Sep 2026 | Panasonic Lumix | — | — | — |
| Sep 2026 | Sony | — | — | — |

## What is being compared

- **Canon**: Measured on the search terms “canon”, “canon 8d”, “canon camera”, “canon co nz”, “canon digital cameras”, “canon g7x”, “canon g7x mark2”, “canon gx7”, “canon ink”, “canon lens”, “canon mirrorless”, “canon near me”, “canon nz”, “canon online”, “canon powershot”, “canon powershot sx740”, “canon printer”, “canon r10”, “canon r5”, “canon r6 mark ii”, “canon r7”, “canon selphy cp1500”, “canon sx740”, “canon sx740 hs” and “canon toner”, summed into one figure.
- **Fujifilm**: Measured on the search terms “fujifilm”, “fujifilm business innovation”, “fujifilm camera”, “fujifilm com”, “fujifilm finepix”, “fujifilm instax”, “fujifilm lens”, “fujifilm mirrorless”, “fujifilm near me”, “fujifilm new zealand”, “fujifilm nz”, “fujifilm online”, “fujifilm x e5”, “fujifilm x t5”, “fujifilm x100”, “fujifilm x100v”, “fujifilm x100vi”, “fujifilm xe5”, “fujifilm xs20”, “fujifilm xt30” and “fujifilm xt5”, summed into one figure.
- **GoPro**: Measured on the search terms “gopro”, “gopro 13”, “gopro 360”, “gopro 4”, “gopro action camera”, “gopro camera”, “gopro chest harness”, “gopro com”, “gopro hero”, “gopro hero 10”, “gopro hero 11”, “gopro hero 13”, “gopro hero 3”, “gopro hero 7”, “gopro hero 9”, “gopro hero12”, “gopro hero5”, “gopro lens”, “gopro max 2”, “gopro mirrorless”, “gopro mounts”, “gopro near me”, “gopro new zealand”, “gopro nz”, “gopro online” and “gopro quik”, summed into one figure.
- **Insta360**: Measured on the search terms “insta360”, “insta360 360 camera”, “insta360 action camera”, “insta360 camera”, “insta360 com”, “insta360 go 2”, “insta360 go 3”, “insta360 lens”, “insta360 link”, “insta360 microphone”, “insta360 mirrorless”, “insta360 nano”, “insta360 near me”, “insta360 new zealand”, “insta360 nz”, “insta360 one rs”, “insta360 one x”, “insta360 one x2”, “insta360 online”, “insta360 price”, “insta360 pro”, “insta360 pro 2”, “insta360 tripod”, “insta360 web cam”, “insta360 x2”, “insta360 x3”, “insta360 x3 action camera” and “insta360 x4”, summed into one figure.
- **Nikon**: Measured on the search terms “nikon”, “nikon aw100”, “nikon camera”, “nikon coolpix”, “nikon d3500”, “nikon d5600”, “nikon d850”, “nikon lens”, “nikon mirrorless”, “nikon near me”, “nikon nz”, “nikon online”, “nikon p1000”, “nikon z5”, “nikon z50”, “nikon z50 ii”, “nikon z6iii”, “nikon z8”, “nikon zf” and “nikon zfc”, summed into one figure.
- **OM System**: Measured on the search terms “explore omsystem com”, “olympus camera”, “om system”, “om system lens”, “om system mirrorless”, “om system nz”, “om system om 1”, “om system om 5”, “om system tough tg 7”, “omsystem” and “omsystem camera”, summed into one figure.
- **Panasonic Lumix**: Measured on the search terms “lumix”, “lumix camera”, “lumix dmc tz4”, “lumix g7”, “lumix g85”, “lumix l10”, “lumix s5”, “lumix s5ii”, “lumix s5iix”, “lumix tz80”, “panasonic com”, “panasonic lumix”, “panasonic lumix camera”, “panasonic lumix dmc fz300”, “panasonic lumix dmc g7k”, “panasonic lumix gx85”, “panasonic lumix lens”, “panasonic lumix lx100”, “panasonic lumix nz”, “panasoniclumix” and “panasoniclumix camera”, summed into one figure.
- **Sony**: Measured on the search terms “best sony headphones”, “fx3 sony”, “new sony headphones”, “sony”, “sony 100 inch tv”, “sony 32 inch tv”, “sony 40 inch tv”, “sony 43 inch tv”, “sony 4k tv”, “sony 50 inch tv”, “sony 55 inch tv”, “sony 75 inch tv”, “sony 85 inch tv”, “sony a6400”, “sony a6700”, “sony android tv”, “sony bluetooth headphones”, “sony bravia 32 inch tv”, “sony bravia tv”, “sony bravia tv 55 inch”, “sony camara”, “sony car audio”, “sony car stereo”, “sony co nz”, “sony cyber shot”, “sony earbuds”, “sony earphones”, “sony ev e10”, “sony headphones”, “sony headphones wh 1000xm4”, “sony headphones wh 1000xm5”, “sony headphones xm4”, “sony headphones xm5”, “sony in ear headphones”, “sony led tv”, “sony lens”, “sony mirrorless”, “sony mx4 headphones”, “sony near me”, “sony noise cancelling earbuds”, “sony nz”, “sony oled tv”, “sony online”, “sony tv”, “sony tv sale”, “sony wh 1000xm4”, “sony wh 1000xm4 headphones”, “sony wh 1000xm5”, “sony wh 1000xm6”, “sony white headphones”, “sony wired earphones”, “sony wired headphones”, “sony wireless earbuds”, “sony wireless headphones”, “sony xm4”, “sony xm4 headphones”, “sony xm5”, “sony xm5 headphones” and “sony xm6”, summed into one figure.

- [Canon](/demand/nz/brands/canon)
- [Fujifilm](/demand/nz/brands/fujifilm)
- [GoPro](/demand/nz/brands/gopro)
- [Insta360](/demand/nz/brands/insta360)
- [Nikon](/demand/nz/brands/nikon)
- [OM System](/demand/nz/brands/om-system)
- [Panasonic Lumix](/demand/nz/brands/panasonic-lumix)
- [Sony](/demand/nz/brands/sony)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camera brands in New Zealand?

In August 2026, Sony was the most searched among camera brands in New Zealand, with an estimated 42.6K branded searches and 33.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Camera brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-camera-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camera-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.