---
title: "Camera bag brands in New Zealand: Which are searched most?"
description: "Compare the camera bag brands New Zealanders buy. Share of Search among Peak Design, Think Tank, Shimoda, Lowepro and Wandrd, the camera bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-camera-bag-brands"
publisher: "Brandwave"
---

# Camera bag brands in New Zealand: Which are searched most?

Compare the camera bag brands New Zealanders buy. Share of Search among Peak Design, Think Tank, Shimoda, Lowepro and Wandrd, the camera bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camera bag brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Peak Design, 49.2%

## Which brand is most popular in search among camera bag brands in New Zealand?

- In September 2026, Peak Design was the most searched among camera bag brands in New Zealand, with an estimated 610 branded searches, 49.2% of all searches for the five we track.
- Think Tank is in 2nd place, 27.4 percentage points behind at 21.8%.
- Across the 12 months ending September 2026, Peak Design’s share of searches among camera bag brands in New Zealand decreased from 53.1% to 49.2%.
- Across the 12 months ending September 2026, Think Tank’s share of searches among camera bag brands in New Zealand increased from 18.9% to 21.8%.
- Across the 12 months ending September 2026, Shimoda’s share of searches among camera bag brands in New Zealand increased from 10.5% to 12.1%.
- Across the 12 months ending September 2026, Wandrd’s share of searches among camera bag brands in New Zealand decreased from 6.3% to 5.6%.
- Across the 12 months ending September 2026, Peak Design’s share of searches among camera bag brands in New Zealand peaked at 58.3% in November 2025 and was lowest at 40.4% in February 2026.
- Across the 12 months ending September 2026, Think Tank’s share of searches among camera bag brands in New Zealand peaked at 22.4% in June 2026 and was lowest at 14.1% in November 2025.
- Across the 12 months ending September 2026, Shimoda’s share of searches among camera bag brands in New Zealand peaked at 19.6% in May 2026 and was lowest at 8.6% in December 2025.
- Across the 12 months ending September 2026, Lowepro’s share of searches among camera bag brands in New Zealand peaked at 23.2% in February 2026 and was lowest at 11.2% in October 2025.
- Across the 12 months ending September 2026, Wandrd’s share of searches among camera bag brands in New Zealand peaked at 6.4% in December 2025 and was lowest at 3.1% in March 2026.
- Across the 12 months ending September 2026, Shimoda rose from 4th to 3rd among camera bag brands in New Zealand.
- Across the 12 months ending September 2026, Lowepro fell from 3rd to 4th among camera bag brands in New Zealand.

## Top camera bag brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Peak Design and Lowepro appeared every time. Peak Design was recommended most often, coming first in three out of four answers that gave a list. Lowepro was second, and Wandrd was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Peak Design | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Lowepro | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Wandrd | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Think Tank | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Shimoda | 5th | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about camera bag brands

- Asked ChatGPT "Which camera bag brand should I buy in New Zealand?": 1. Peak Design, 2. Lowepro, 3. Wandrd, 4. Shimoda, 5. Think Tank
- Asked ChatGPT "What are the best camera bag brands in New Zealand?": 1. Peak Design, 2. Lowepro, 3. Think Tank, 4. Wandrd, 5. Shimoda
- Asked ChatGPT "What's the best camera bag brand in New Zealand for a camera?": 1. Lowepro, 2. Peak Design, 3. Think Tank
- Searched Google, AI Overview "best camera bag": 1. Wandrd, 2. Lowepro, 3. Peak Design, 4. Shimoda
- Searched Google, AI Overview "camera bag brand": 1. Peak Design, 2. Wandrd, 3. Lowepro

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Peak Design vs Think Tank: compare search popularity](/demand/nz/compare/peak-design-vs-think-tank-photo): 49.2% against 21.8% Share of Search.
- [Peak Design vs Shimoda: compare search popularity](/demand/nz/compare/peak-design-vs-shimoda): 49.2% against 12.1% Share of Search.
- [Peak Design vs Lowepro: compare search popularity](/demand/nz/compare/lowepro-vs-peak-design): 49.2% against 11.3% Share of Search.
- [Peak Design vs Wandrd: compare search popularity](/demand/nz/compare/peak-design-vs-wandrd): 49.2% against 5.6% Share of Search.
- [Think Tank vs Shimoda: compare search popularity](/demand/nz/compare/shimoda-vs-think-tank-photo): 21.8% against 12.1% Share of Search.
- [Think Tank vs Lowepro: compare search popularity](/demand/nz/compare/lowepro-vs-think-tank-photo): 21.8% against 11.3% Share of Search.
- [Think Tank vs Wandrd: compare search popularity](/demand/nz/compare/think-tank-photo-vs-wandrd): 21.8% against 5.6% Share of Search.
- [Shimoda vs Lowepro: compare search popularity](/demand/nz/compare/lowepro-vs-shimoda): 12.1% against 11.3% Share of Search.
- [Shimoda vs Wandrd: compare search popularity](/demand/nz/compare/shimoda-vs-wandrd): 12.1% against 5.6% Share of Search.
- [Lowepro vs Wandrd: compare search popularity](/demand/nz/compare/lowepro-vs-wandrd): 11.3% against 5.6% Share of Search.

## How did search popularity change for New Zealand camera bag brands in September 2026?

- In September 2026, Shimoda overtook Lowepro to rank 3rd among camera bag brands in New Zealand, with 12.1% of the searches.
- In September 2026, Think Tank gained share of searches among camera bag brands in New Zealand, from 16.4% to 21.8%.
- In September 2026, Wandrd gained share of searches among camera bag brands in New Zealand, from 4.2% to 5.6%.
- In September 2026, Peak Design lost share of searches among camera bag brands in New Zealand, from 55.8% to 49.2%.
- In September 2026, Lowepro lost share of searches among camera bag brands in New Zealand, from 12.7% to 11.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Peak Design | 49.2% | 610 | -33.7% | Peak Design |
| 2 | Think Tank | 21.8% | 270 | 0.0% | Think Tank |
| 3 | Shimoda | 12.1% | 150 | -16.7% | Shimoda Designs |
| 4 | Lowepro | 11.3% | 140 | -33.3% | Lowepro |
| 5 | Wandrd | 5.6% | 70 | 0.0% | Wandrd |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peak Design | 760 | 53.1% | 1 |
| Oct 2025 | Think Tank | 270 | 18.9% | 2 |
| Oct 2025 | Lowepro | 160 | 11.2% | 3 |
| Oct 2025 | Shimoda | 150 | 10.5% | 4 |
| Oct 2025 | Wandrd | 90 | 6.3% | 5 |
| Nov 2025 | Peak Design | 910 | 58.3% | 1 |
| Nov 2025 | Think Tank | 220 | 14.1% | 2 |
| Nov 2025 | Lowepro | 180 | 11.5% | 3 |
| Nov 2025 | Shimoda | 160 | 10.3% | 4 |
| Nov 2025 | Wandrd | 90 | 5.8% | 5 |
| Dec 2025 | Peak Design | 740 | 52.9% | 1 |
| Dec 2025 | Lowepro | 230 | 16.4% | 2 |
| Dec 2025 | Think Tank | 220 | 15.7% | 3 |
| Dec 2025 | Shimoda | 120 | 8.6% | 4 |
| Dec 2025 | Wandrd | 90 | 6.4% | 5 |
| Jan 2026 | Peak Design | 620 | 43.7% | 1 |
| Jan 2026 | Think Tank | 270 | 19% | 2 |
| Jan 2026 | Lowepro | 250 | 17.6% | 3 |
| Jan 2026 | Shimoda | 190 | 13.4% | 4 |
| Jan 2026 | Wandrd | 90 | 6.3% | 5 |
| Feb 2026 | Peak Design | 610 | 40.4% | 1 |
| Feb 2026 | Lowepro | 350 | 23.2% | 2 |
| Feb 2026 | Think Tank | 330 | 21.9% | 3 |
| Feb 2026 | Shimoda | 150 | 9.9% | 4 |
| Feb 2026 | Wandrd | 70 | 4.6% | 5 |
| Mar 2026 | Peak Design | 750 | 47.2% | 1 |
| Mar 2026 | Think Tank | 330 | 20.8% | 2 |
| Mar 2026 | Lowepro | 280 | 17.6% | 3 |
| Mar 2026 | Shimoda | 180 | 11.3% | 4 |
| Mar 2026 | Wandrd | 50 | 3.1% | 5 |
| Apr 2026 | Peak Design | 740 | 49% | 1 |
| Apr 2026 | Think Tank | 270 | 17.9% | 2 |
| Apr 2026 | Lowepro | 230 | 15.2% | 3 |
| Apr 2026 | Shimoda | 220 | 14.6% | 4 |
| Apr 2026 | Wandrd | 50 | 3.3% | 5 |
| May 2026 | Peak Design | 620 | 43.4% | 1 |
| May 2026 | Shimoda | 280 | 19.6% | 2 |
| May 2026 | Think Tank | 270 | 18.9% | 3 |
| May 2026 | Lowepro | 190 | 13.3% | 4 |
| May 2026 | Wandrd | 70 | 4.9% | 5 |
| Jun 2026 | Peak Design | 620 | 42.2% | 1 |
| Jun 2026 | Think Tank | 330 | 22.4% | 2 |
| Jun 2026 | Shimoda | 270 | 18.4% | 3 |
| Jun 2026 | Lowepro | 180 | 12.2% | 4 |
| Jun 2026 | Wandrd | 70 | 4.8% | 5 |
| Jul 2026 | Peak Design | 610 | 47.7% | 1 |
| Jul 2026 | Think Tank | 270 | 21.1% | 2 |
| Jul 2026 | Lowepro | 180 | 14.1% | 3 |
| Jul 2026 | Shimoda | 150 | 11.7% | 4 |
| Jul 2026 | Wandrd | 70 | 5.5% | 5 |
| Aug 2026 | Peak Design | 920 | 55.8% | 1 |
| Aug 2026 | Think Tank | 270 | 16.4% | 2 |
| Aug 2026 | Lowepro | 210 | 12.7% | 3 |
| Aug 2026 | Shimoda | 180 | 10.9% | 4 |
| Aug 2026 | Wandrd | 70 | 4.2% | 5 |
| Sep 2026 | Peak Design | 610 | 49.2% | 1 |
| Sep 2026 | Think Tank | 270 | 21.8% | 2 |
| Sep 2026 | Shimoda | 150 | 12.1% | 3 |
| Sep 2026 | Lowepro | 140 | 11.3% | 4 |
| Sep 2026 | Wandrd | 70 | 5.6% | 5 |

## What is being compared

- **Lowepro**: Measured on the search terms “lowepro” and “lowepro camera bag”, summed into one figure.
- **Peak Design**: Measured on the search terms “peak design” and “peak design bag”, summed into one figure.
- **Shimoda**: Measured on the search terms “shimoda” and “shimoda bag”, summed into one figure.
- **Think Tank**: Measured on the search terms “think tank” and “think tank photo”, summed into one figure.
- **Wandrd**: Measured on the search term “wandrd”.

- [Lowepro](/demand/nz/brands/lowepro)
- [Peak Design](/demand/nz/brands/peak-design)
- [Shimoda](/demand/nz/brands/shimoda)
- [Think Tank](/demand/nz/brands/think-tank-photo)
- [Wandrd](/demand/nz/brands/wandrd)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camera bag brands in New Zealand?

In September 2026, Peak Design was the most searched among camera bag brands in New Zealand, with an estimated 610 branded searches, 49.2% of all searches for the five we track.

## Cite this page

Brandwave. "Camera bag brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-camera-bag-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-camera-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.