---
title: "Calorie and macro tracking apps in New Zealand: Which brands are most popular in search?"
description: "Compare the calorie, macro and nutrition tracking apps New Zealanders log food with. Share of Search among MyFitnessPal, Cronometer, MacroFactor, Lose It! and Carb Manager, the calorie and macro tracking apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-calorie-tracking-apps"
publisher: "Brandwave"
---

# Calorie and macro tracking apps in New Zealand: Which brands are most popular in search?

Compare the calorie, macro and nutrition tracking apps New Zealanders log food with. Share of Search among MyFitnessPal, Cronometer, MacroFactor, Lose It! and Carb Manager, the calorie and macro tracking apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Calorie and macro tracking apps
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: MyFitnessPal, 63.3%

## Which brand is most popular in search among calorie and macro tracking apps in New Zealand?

- In August 2026, MyFitnessPal was the most searched among calorie and macro tracking apps in New Zealand, with an estimated 4K branded searches and 63.3% estimated Share of Search within this set.
- Cronometer is in 2nd place, 39.5 percentage points behind at 23.9% Share of Search.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie and macro tracking apps in New Zealand decreased from 72.4% to 63.3%.
- Across the 11 months ending August 2026, Cronometer’s estimated Share of Search among calorie and macro tracking apps in New Zealand increased from 13.8% to 23.9%.
- Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among calorie and macro tracking apps in New Zealand increased from 4.7% to 5.7%.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie and macro tracking apps in New Zealand decreased from 7% to 4.9%.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 72.4% in October 2025 and was lowest at 62.8% in December 2025.
- Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 6.3% in December 2025 and was lowest at 4.5% in May 2026.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 10.2% in December 2025 and was lowest at 4.5% in July 2026.
- Across the 11 months ending August 2026, Carb Manager’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 2.6% in January 2026 and was lowest at 1.6% in December 2025.
- Across the 11 months ending August 2026, MacroFactor rose from 4th to 3rd among calorie and macro tracking apps in New Zealand.
- Across the 11 months ending August 2026, Lose It! fell from 3rd to 4th among calorie and macro tracking apps in New Zealand.
- Across the 11 months ending August 2026, Carb Manager held steady: its estimated Share of Search among calorie and macro tracking apps in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [MyFitnessPal vs Cronometer: compare search popularity](/demand/nz/compare/cronometer-vs-myfitnesspal): 63.3% against 23.9% Share of Search.
- [MyFitnessPal vs MacroFactor: compare search popularity](/demand/nz/compare/macrofactor-vs-myfitnesspal): 63.3% against 5.7% Share of Search.
- [MyFitnessPal vs Lose It!: compare search popularity](/demand/nz/compare/lose-it-vs-myfitnesspal): 63.3% against 4.9% Share of Search.
- [MyFitnessPal vs Carb Manager: compare search popularity](/demand/nz/compare/carb-manager-vs-myfitnesspal): 63.3% against 2.2% Share of Search.
- [Cronometer vs MacroFactor: compare search popularity](/demand/nz/compare/cronometer-vs-macrofactor): 23.9% against 5.7% Share of Search.
- [Cronometer vs Lose It!: compare search popularity](/demand/nz/compare/cronometer-vs-lose-it): 23.9% against 4.9% Share of Search.
- [Cronometer vs Carb Manager: compare search popularity](/demand/nz/compare/carb-manager-vs-cronometer): 23.9% against 2.2% Share of Search.
- [MacroFactor vs Lose It!: compare search popularity](/demand/nz/compare/lose-it-vs-macrofactor): 5.7% against 4.9% Share of Search.
- [MacroFactor vs Carb Manager: compare search popularity](/demand/nz/compare/carb-manager-vs-macrofactor): 5.7% against 2.2% Share of Search.
- [Lose It! vs Carb Manager: compare search popularity](/demand/nz/compare/carb-manager-vs-lose-it): 4.9% against 2.2% Share of Search.

## How did search popularity change for New Zealand calorie and macro tracking apps in August 2026?

- In August 2026, Cronometer gained estimated Share of Search among calorie and macro tracking apps in New Zealand, from 18.9% to 23.9%.
- In August 2026, MyFitnessPal lost estimated Share of Search among calorie and macro tracking apps in New Zealand, from 68.2% to 63.3%.
- Estimated monthly branded searches for Lose It! in New Zealand fell 49.2% over 11 measured months, from 610 to 310 in August 2026.
- Estimated monthly branded searches for Carb Manager in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026.
- Estimated monthly branded searches for MacroFactor in New Zealand fell 12.2% over 11 measured months, from 410 to 360 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MyFitnessPal | 63.3% | 4K | -10.9% | MyFitnessPal |
| 2 | Cronometer | 23.9% | 1.5K | +20.8% | Cronometer |
| 3 | MacroFactor | 5.7% | 360 | -7.7% | MacroFactor |
| 4 | Lose It! | 4.9% | 310 | +3.3% | Lose It! |
| 5 | Carb Manager | 2.2% | 140 | -12.5% | Carb Manager |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MyFitnessPal | 6.3K | 72.4% | 1 |
| Oct 2025 | Cronometer | 1.2K | 13.8% | 2 |
| Oct 2025 | Lose It! | 610 | 7% | 3 |
| Oct 2025 | MacroFactor | 410 | 4.7% | 4 |
| Oct 2025 | Carb Manager | 190 | 2.2% | 5 |
| Nov 2025 | MyFitnessPal | 4.2K | 67.5% | 1 |
| Nov 2025 | Cronometer | 1K | 16.6% | 2 |
| Nov 2025 | Lose It! | 510 | 8.1% | 3 |
| Nov 2025 | MacroFactor | 340 | 5.4% | 4 |
| Nov 2025 | Carb Manager | 150 | 2.4% | 5 |
| Dec 2025 | MyFitnessPal | 2.8K | 62.8% | 1 |
| Dec 2025 | Cronometer | 850 | 19.2% | 2 |
| Dec 2025 | Lose It! | 450 | 10.2% | 3 |
| Dec 2025 | MacroFactor | 280 | 6.3% | 4 |
| Dec 2025 | Carb Manager | 70 | 1.6% | 5 |
| Jan 2026 | MyFitnessPal | 6.4K | 67.9% | 1 |
| Jan 2026 | Cronometer | 1.5K | 16.2% | 2 |
| Jan 2026 | Lose It! | 730 | 7.7% | 3 |
| Jan 2026 | MacroFactor | 520 | 5.5% | 4 |
| Jan 2026 | Carb Manager | 250 | 2.6% | 5 |
| Feb 2026 | MyFitnessPal | 4.8K | 69.3% | 1 |
| Feb 2026 | Cronometer | 1.2K | 17.5% | 2 |
| Feb 2026 | Lose It! | 430 | 6.2% | 3 |
| Feb 2026 | MacroFactor | 340 | 4.9% | 4 |
| Feb 2026 | Carb Manager | 140 | 2% | 5 |
| Mar 2026 | MyFitnessPal | 4.1K | 67.4% | 1 |
| Mar 2026 | Cronometer | 1.2K | 18.9% | 2 |
| Mar 2026 | Lose It! | 400 | 6.5% | 3 |
| Mar 2026 | MacroFactor | 320 | 5.2% | 4 |
| Mar 2026 | Carb Manager | 120 | 2% | 5 |
| Apr 2026 | MyFitnessPal | 3.9K | 64.3% | 1 |
| Apr 2026 | Cronometer | 1.2K | 20% | 2 |
| Apr 2026 | Lose It! | 500 | 8.3% | 3 |
| Apr 2026 | MacroFactor | 320 | 5.3% | 4 |
| Apr 2026 | Carb Manager | 120 | 2% | 5 |
| May 2026 | MyFitnessPal | 5K | 71.5% | 1 |
| May 2026 | Cronometer | 1.2K | 17.1% | 2 |
| May 2026 | Lose It! | 360 | 5.2% | 3 |
| May 2026 | MacroFactor | 310 | 4.5% | 4 |
| May 2026 | Carb Manager | 120 | 1.7% | 5 |
| Jun 2026 | MyFitnessPal | 4.7K | 70.7% | 1 |
| Jun 2026 | Cronometer | 1.1K | 16.3% | 2 |
| Jun 2026 | MacroFactor | 370 | 5.6% | 3 |
| Jun 2026 | Lose It! | 350 | 5.3% | 4 |
| Jun 2026 | Carb Manager | 140 | 2.1% | 5 |
| Jul 2026 | MyFitnessPal | 4.5K | 68.2% | 1 |
| Jul 2026 | Cronometer | 1.3K | 18.9% | 2 |
| Jul 2026 | MacroFactor | 390 | 5.9% | 3 |
| Jul 2026 | Lose It! | 300 | 4.5% | 4 |
| Jul 2026 | Carb Manager | 160 | 2.4% | 5 |
| Aug 2026 | MyFitnessPal | 4K | 63.3% | 1 |
| Aug 2026 | Cronometer | 1.5K | 23.9% | 2 |
| Aug 2026 | MacroFactor | 360 | 5.7% | 3 |
| Aug 2026 | Lose It! | 310 | 4.9% | 4 |
| Aug 2026 | Carb Manager | 140 | 2.2% | 5 |
| Sep 2026 | Carb Manager | — | — | — |
| Sep 2026 | Cronometer | — | — | — |
| Sep 2026 | Lose It! | — | — | — |
| Sep 2026 | MacroFactor | — | — | — |
| Sep 2026 | MyFitnessPal | — | — | — |

## What is being compared

- **Carb Manager**: Measured on the search terms “carb manager app”, “carb manager nz”, “carbmanager” and “carbmanager com”, summed into one figure.
- **Cronometer**: Measured on the search terms “app cronometer”, “cronometer”, “cronometer calorie counter”, “cronometer com”, “cronometer macro tracker”, “cronometer near me” and “cronometer online”, summed into one figure.
- **Lose It!**: Measured on the search terms “lose it”, “lose it app”, “lose it app free”, “lose it calorie counter”, “lose it near me”, “lose it online”, “loseit”, “loseit calorie counter”, “loseit com” and “loseit macro tracker”, summed into one figure.
- **MacroFactor**: Measured on the search terms “macrofactor”, “macrofactor app”, “macrofactor cost”, “macrofactor macro tracker”, “macrofactor online” and “macrofactorapp com”, summed into one figure.
- **MyFitnessPal**: Measured on the search terms “calorie tracker myfitnesspal”, “my fitness pal”, “my fitness pal app”, “my fitness pal food tracker”, “myfitnesspal”, “myfitnesspal app”, “myfitnesspal app free”, “myfitnesspal calorie counter”, “myfitnesspal calorie counter app”, “myfitnesspal com”, “myfitnesspal food diary”, “myfitnesspal free”, “myfitnesspal macro tracker”, “myfitnesspal near me”, “myfitnesspal nz”, “myfitnesspal weight loss app” and “myfitnesspal workout”, summed into one figure.

- [Carb Manager](/demand/nz/brands/carb-manager)
- [Cronometer](/demand/nz/brands/cronometer)
- [Lose It!](/demand/nz/brands/lose-it)
- [MacroFactor](/demand/nz/brands/macrofactor)
- [MyFitnessPal](/demand/nz/brands/myfitnesspal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among calorie and macro tracking apps in New Zealand?

In August 2026, MyFitnessPal was the most searched among calorie and macro tracking apps in New Zealand, with an estimated 4K branded searches and 63.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Calorie and macro tracking apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-calorie-tracking-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-calorie-tracking-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.