---
title: "Calculator brands in New Zealand: Which brands are most popular in search?"
description: "Compare the scientific and graphics calculator brands New Zealand students buy. Share of Search among Casio Calculators, Texas Instruments, HP Calculators and Sharp Calculators, the calculator brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-calculator-brands"
publisher: "Brandwave"
---

# Calculator brands in New Zealand: Which brands are most popular in search?

Compare the scientific and graphics calculator brands New Zealand students buy. Share of Search among Casio Calculators, Texas Instruments, HP Calculators and Sharp Calculators, the calculator brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Calculator brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Casio Calculators, 66.7%

## Which brand is most popular in search among calculator brands in New Zealand?

- In August 2026, Casio Calculators was the most searched among calculator brands in New Zealand, with an estimated 4.7K branded searches and 66.7% estimated Share of Search within this set.
- Texas Instruments is in 2nd place, 34.8 percentage points behind at 31.9% Share of Search.
- Across the 11 months ending August 2026, Casio Calculators’ estimated Share of Search among calculator brands in New Zealand decreased from 80.9% to 66.7%.
- Across the 11 months ending August 2026, Texas Instruments’ estimated Share of Search among calculator brands in New Zealand increased from 17.1% to 31.9%.
- Across the 11 months ending August 2026, HP Calculators’ estimated Share of Search among calculator brands in New Zealand decreased from 1.5% to 1%.
- Across the 11 months ending August 2026, Casio Calculators’ estimated Share of Search among calculator brands in New Zealand peaked at 85.9% in January 2026 and was lowest at 56.7% in May 2026.
- Across the 11 months ending August 2026, Texas Instruments’ estimated Share of Search among calculator brands in New Zealand peaked at 42% in May 2026 and was lowest at 12.6% in January 2026.
- Across the 11 months ending August 2026, HP Calculators’ estimated Share of Search among calculator brands in New Zealand peaked at 2.4% in December 2025 and was lowest at 0.81% in May 2026.
- Across the 11 months ending August 2026, Sharp Calculators held steady: its estimated Share of Search among calculator brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Casio Calculators vs Texas Instruments: compare search popularity](/demand/nz/compare/casio-calculators-vs-texas-instruments): 66.7% against 31.9% Share of Search.

## How did search popularity change for New Zealand calculator brands in August 2026?

- In August 2026, Casio Calculators gained estimated Share of Search among calculator brands in New Zealand, from 60.6% to 66.7%.
- In August 2026, Texas Instruments lost estimated Share of Search among calculator brands in New Zealand, from 37.4% to 31.9%.
- In August 2026, HP Calculators lost estimated Share of Search among calculator brands in New Zealand, from 1.6% to 1%.
- Estimated monthly branded searches for Sharp Calculators in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Casio Calculators | 66.7% | 4.7K | +75.9% | Casio |
| 2 | Texas Instruments | 31.9% | 2.2K | +36.6% | Texas Instruments |
| 3 | HP Calculators | 1% | 70 | 0.0% | HP |
| 4 | Sharp Calculators | 0.43% | 30 | +50.0% | Sharp Calculators |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Casio Calculators | 3.7K | 80.9% | 1 |
| Oct 2025 | Texas Instruments | 790 | 17.1% | 2 |
| Oct 2025 | HP Calculators | 70 | 1.5% | 3 |
| Oct 2025 | Sharp Calculators | 20 | 0.43% | 4 |
| Nov 2025 | Casio Calculators | 3.1K | 80.9% | 1 |
| Nov 2025 | Texas Instruments | 640 | 16.5% | 2 |
| Nov 2025 | HP Calculators | 70 | 1.8% | 3 |
| Nov 2025 | Sharp Calculators | 30 | 0.78% | 4 |
| Dec 2025 | Casio Calculators | 1.5K | 73.9% | 1 |
| Dec 2025 | Texas Instruments | 470 | 22.7% | 2 |
| Dec 2025 | HP Calculators | 50 | 2.4% | 3 |
| Dec 2025 | Sharp Calculators | 20 | 0.97% | 4 |
| Jan 2026 | Casio Calculators | 6.4K | 85.9% | 1 |
| Jan 2026 | Texas Instruments | 940 | 12.6% | 2 |
| Jan 2026 | HP Calculators | 70 | 0.94% | 3 |
| Jan 2026 | Sharp Calculators | 40 | 0.54% | 4 |
| Feb 2026 | Casio Calculators | 5.4K | 76.1% | 1 |
| Feb 2026 | Texas Instruments | 1.6K | 22.1% | 2 |
| Feb 2026 | HP Calculators | 90 | 1.3% | 3 |
| Feb 2026 | Sharp Calculators | 40 | 0.57% | 4 |
| Mar 2026 | Casio Calculators | 4.5K | 68% | 1 |
| Mar 2026 | Texas Instruments | 2K | 30.1% | 2 |
| Mar 2026 | HP Calculators | 70 | 1.1% | 3 |
| Mar 2026 | Sharp Calculators | 50 | 0.76% | 4 |
| Apr 2026 | Casio Calculators | 2.3K | 69% | 1 |
| Apr 2026 | Texas Instruments | 930 | 28.3% | 2 |
| Apr 2026 | HP Calculators | 70 | 2.1% | 3 |
| Apr 2026 | Sharp Calculators | 20 | 0.61% | 4 |
| May 2026 | Casio Calculators | 3.5K | 56.7% | 1 |
| May 2026 | Texas Instruments | 2.6K | 42% | 2 |
| May 2026 | HP Calculators | 50 | 0.81% | 3 |
| May 2026 | Sharp Calculators | 30 | 0.48% | 4 |
| Jun 2026 | Casio Calculators | 3.5K | 62.8% | 1 |
| Jun 2026 | Texas Instruments | 2K | 35.2% | 2 |
| Jun 2026 | HP Calculators | 70 | 1.2% | 3 |
| Jun 2026 | Sharp Calculators | 40 | 0.71% | 4 |
| Jul 2026 | Casio Calculators | 2.7K | 60.6% | 1 |
| Jul 2026 | Texas Instruments | 1.6K | 37.4% | 2 |
| Jul 2026 | HP Calculators | 70 | 1.6% | 3 |
| Jul 2026 | Sharp Calculators | 20 | 0.46% | 4 |
| Aug 2026 | Casio Calculators | 4.7K | 66.7% | 1 |
| Aug 2026 | Texas Instruments | 2.2K | 31.9% | 2 |
| Aug 2026 | HP Calculators | 70 | 1% | 3 |
| Aug 2026 | Sharp Calculators | 30 | 0.43% | 4 |
| Sep 2026 | Casio Calculators | — | — | — |
| Sep 2026 | HP Calculators | — | — | — |
| Sep 2026 | Sharp Calculators | — | — | — |
| Sep 2026 | Texas Instruments | — | — | — |

## What is being compared

- **Casio Calculators**: Measured on the search terms “casio calculator”, “casio calculator fx 991es”, “casio calculator online”, “casio classwiz”, “casio fx”, “casio fx 82au plus 2”, “casio fx 9750”, “casio fx 9750gii graphing calculator”, “casio fx 9750giii”, “casio fx 9860gii”, “casio fx 991”, “casio fx 991 plus”, “casio fx 991ex”, “casio fx cg50”, “casio graphics calculator” and “casio graphics calculator online”, summed into one figure.
- **HP Calculators**: Measured on the search term “hp calculator”.
- **Sharp Calculators**: Measured on the search term “sharp calculator”.
- **Texas Instruments**: Measured on the search terms “education ti com”, “texas instruments ba 2 plus”, “texas instruments ba ii plus financial calculator”, “texas instruments graphics calculator”, “texas instruments near me”, “texas instruments new zealand”, “texas instruments nz”, “texas instruments online”, “texasinstruments”, “ti 84”, “ti 84 calculators”, “ti 84 plus c graphing calculator”, “ti 84 plus ce” and “ti calculator”, summed into one figure.

- [Casio Calculators](/demand/nz/brands/casio-calculators)
- [HP Calculators](/demand/nz/brands/hp-calculators)
- [Sharp Calculators](/demand/nz/brands/sharp-calculators)
- [Texas Instruments](/demand/nz/brands/texas-instruments)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among calculator brands in New Zealand?

In August 2026, Casio Calculators was the most searched among calculator brands in New Zealand, with an estimated 4.7K branded searches and 66.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Calculator brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-calculator-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-calculator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.