---
title: "Cable stripper brands in New Zealand: Which are searched most?"
description: "Compare the cable stripper brands people buy. Share of Search among DeWalt, Milwaukee and Knipex, the cable stripper brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cable-stripper-brands"
publisher: "Brandwave"
---

# Cable stripper brands in New Zealand: Which are searched most?

Compare the cable stripper brands people buy. Share of Search among DeWalt, Milwaukee and Knipex, the cable stripper brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cable stripper brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: DeWalt, 48.4%

## Which brand is most popular in search among cable stripper brands in New Zealand?

- In September 2026, DeWalt was the most searched among cable stripper brands in New Zealand, with an estimated 5K branded searches, 48.4% of all searches for the three we track.
- Milwaukee is in 2nd place, 19.8 percentage points behind at 28.6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cable stripper brands in New Zealand decreased from 52% to 48.4%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable stripper brands in New Zealand increased from 27.3% to 28.6%.
- Across the 12 months ending September 2026, Knipex’s share of searches among cable stripper brands in New Zealand increased from 20.7% to 23.1%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cable stripper brands in New Zealand peaked at 59.6% in November 2025 and was lowest at 43.1% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable stripper brands in New Zealand peaked at 32.4% in August 2026 and was lowest at 23.6% in January 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among cable stripper brands in New Zealand peaked at 27.9% in July 2026 and was lowest at 16% in November 2025.

## Top cable stripper brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Knipex was mentioned most often, in four of the five answers. Knipex was recommended most often, coming first in two out of three answers that gave a list. Milwaukee was second. DeWalt, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Knipex | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Milwaukee | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cable stripper brands

- Asked ChatGPT "Which cable stripper brand should I buy in New Zealand?": 1. Knipex
- Asked ChatGPT "What are the best cable stripper brands in New Zealand?": 1. Knipex, 2. Milwaukee
- Asked ChatGPT "What's the best cable stripper brand in New Zealand for wire stripping?": 1. Knipex, 2. Milwaukee
- Searched Google, AI Overview "best cable stripper": 1. Milwaukee, 2. Knipex
- Searched Google, AI Overview "wire stripper nz": named none of the brands we track

Not named in any answer: DeWalt.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 48.4% against 28.6% Share of Search.
- [DeWalt vs Knipex: compare search popularity](/demand/nz/compare/dewalt-vs-knipex): 48.4% against 23.1% Share of Search.
- [Milwaukee vs Knipex: compare search popularity](/demand/nz/compare/knipex-vs-milwaukee): 28.6% against 23.1% Share of Search.

## How did search popularity change for New Zealand cable stripper brands in September 2026?

- In September 2026, DeWalt gained share of searches among cable stripper brands in New Zealand, from 43.1% to 48.4%.
- In September 2026, Milwaukee lost share of searches among cable stripper brands in New Zealand, from 32.4% to 28.6%.
- In September 2026, Knipex lost share of searches among cable stripper brands in New Zealand, from 24.6% to 23.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DeWalt | 48.4% | 5K | 0.0% | DeWalt |
| 2 | Milwaukee | 28.6% | 3K | -21.3% | Milwaukee |
| 3 | Knipex | 23.1% | 2.4K | -16.5% | Knipex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DeWalt | 4.2K | 52% | 1 |
| Oct 2025 | Milwaukee | 2.2K | 27.3% | 2 |
| Oct 2025 | Knipex | 1.7K | 20.7% | 3 |
| Nov 2025 | DeWalt | 6K | 59.6% | 1 |
| Nov 2025 | Milwaukee | 2.5K | 24.4% | 2 |
| Nov 2025 | Knipex | 1.6K | 16% | 3 |
| Dec 2025 | DeWalt | 4.3K | 53.3% | 1 |
| Dec 2025 | Milwaukee | 2.1K | 26.3% | 2 |
| Dec 2025 | Knipex | 1.7K | 20.5% | 3 |
| Jan 2026 | DeWalt | 4.2K | 55.9% | 1 |
| Jan 2026 | Milwaukee | 1.8K | 23.6% | 2 |
| Jan 2026 | Knipex | 1.5K | 20.4% | 3 |
| Feb 2026 | DeWalt | 4.3K | 53.4% | 1 |
| Feb 2026 | Milwaukee | 2.1K | 26.6% | 2 |
| Feb 2026 | Knipex | 1.6K | 20% | 3 |
| Mar 2026 | DeWalt | 4.5K | 50.2% | 1 |
| Mar 2026 | Milwaukee | 2.3K | 25.3% | 2 |
| Mar 2026 | Knipex | 2.2K | 24.4% | 3 |
| Apr 2026 | DeWalt | 4.2K | 50.8% | 1 |
| Apr 2026 | Milwaukee | 2.1K | 25.6% | 2 |
| Apr 2026 | Knipex | 1.9K | 23.5% | 3 |
| May 2026 | DeWalt | 4.3K | 45.3% | 1 |
| May 2026 | Milwaukee | 2.7K | 28.3% | 2 |
| May 2026 | Knipex | 2.5K | 26.3% | 3 |
| Jun 2026 | DeWalt | 5.3K | 48.2% | 1 |
| Jun 2026 | Knipex | 2.9K | 26.5% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 25.4% | 3 |
| Jul 2026 | DeWalt | 4.3K | 45.1% | 1 |
| Jul 2026 | Knipex | 2.7K | 27.9% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 27% | 3 |
| Aug 2026 | DeWalt | 5K | 43.1% | 1 |
| Aug 2026 | Milwaukee | 3.8K | 32.4% | 2 |
| Aug 2026 | Knipex | 2.9K | 24.6% | 3 |
| Sep 2026 | DeWalt | 5K | 48.4% | 1 |
| Sep 2026 | Milwaukee | 3K | 28.6% | 2 |
| Sep 2026 | Knipex | 2.4K | 23.1% | 3 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex cable stripper”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex cutters”, “knipex ergostrip”, “knipex pliers”, “knipex side cutters” and “knipex tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [Knipex](/demand/nz/brands/knipex)
- [Milwaukee](/demand/nz/brands/milwaukee)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cable stripper brands in New Zealand?

In September 2026, DeWalt was the most searched among cable stripper brands in New Zealand, with an estimated 5K branded searches, 48.4% of all searches for the three we track.

## Cite this page

Brandwave. "Cable stripper brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cable-stripper-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cable-stripper-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.