--- title: "DeWalt vs Makita: Which is searched more in New Zealand?" description: "Is DeWalt or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable stapler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cable-stapler-brands/compare/dewalt-vs-makita" publisher: "Brandwave" --- # DeWalt vs Makita: Which is searched more in New Zealand? Is DeWalt or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable stapler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Makita - **Competitive set**: Cable stapler brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 20.4% - **Makita Share of Search**: 37.1% ## Is DeWalt or Makita more popular in search? - In September 2026, Makita had more branded searches than DeWalt among cable stapler brands in New Zealand. Makita had about 9,100 branded searches, while DeWalt had 4,990. Makita made up 37.1% of all cable stapler brand searches we track, and DeWalt accounted for 20.4%. - Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among cable stapler brands in New Zealand moved from 20.8% to 20.4%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Makita’s share of searches among cable stapler brands in New Zealand moved from 37.8% to 37.1%, and its estimated monthly branded searches moved from 7.6K to 9.1K. ## Top cable stapler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Makita in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cable stapler brands - Asked ChatGPT "Which cable stapler brand should I buy in New Zealand?": 1. Milwaukee, 2. DeWalt, 3. Makita - Asked ChatGPT "What are the best cable stapler brands in New Zealand?": 1. Milwaukee, 2. DeWalt - Asked ChatGPT "What's the best cable stapler brand in New Zealand for cable fastening?": 1. Milwaukee - Searched Google, AI Overview "best cable stapler": 1. Milwaukee - Searched Google, AI Overview "electric cable stapler": 1. Milwaukee, 2. DeWalt Not named in any answer: Ryobi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand cable stapler brands in September 2026? - In September 2026, Makita gained share of searches among cable stapler brands in New Zealand, from 33.6% to 37.1%. - In September 2026, DeWalt lost share of searches among cable stapler brands in New Zealand, from 22.1% to 20.4%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 20.8% | 3 | 7.6K | 37.8% | 1 | | Nov 2025 | 6K | 23.6% | 3 | 7.6K | 29.9% | 2 | | Dec 2025 | 4.3K | 18.4% | 3 | 7.6K | 32.4% | 2 | | Jan 2026 | 4.2K | 20.2% | 3 | 7.5K | 36% | 1 | | Feb 2026 | 4.3K | 21.7% | 3 | 7.5K | 37.5% | 1 | | Mar 2026 | 4.5K | 20.9% | 3 | 7.5K | 34.9% | 1 | | Apr 2026 | 4.2K | 21.2% | 3 | 7.5K | 37.8% | 1 | | May 2026 | 4.3K | 22% | 3 | 7.6K | 38.8% | 1 | | Jun 2026 | 5.3K | 25.2% | 2 | 7.6K | 36.3% | 1 | | Jul 2026 | 4.3K | 22.3% | 3 | 7.5K | 38.6% | 1 | | Aug 2026 | 5K | 22.1% | 3 | 7.6K | 33.6% | 1 | | Sep 2026 | 5K | 20.4% | 3 | 9.1K | 37.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Makita profile](/demand/nz/brands/makita) - [All cable stapler brands in New Zealand](/demand/nz/categories/nz-cable-stapler-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Makita more popular in search? In September 2026, Makita had more branded searches than DeWalt among cable stapler brands in New Zealand. Makita had about 9,100 branded searches, while DeWalt had 4,990. Makita made up 37.1% of all cable stapler brand searches we track, and DeWalt accounted for 20.4%. ## Cite this page Brandwave. "DeWalt vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cable-stapler-brands/compare/dewalt-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cable-stapler-brands/compare/dewalt-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.