---
title: "Cable lock brands in New Zealand: Which are searched most?"
description: "Compare the cable lock brands people buy. Share of Search among Kensington, Kryptonite, Master Lock and ABUS, the cable lock brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cable-lock-brands"
publisher: "Brandwave"
---

# Cable lock brands in New Zealand: Which are searched most?

Compare the cable lock brands people buy. Share of Search among Kensington, Kryptonite, Master Lock and ABUS, the cable lock brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cable lock brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kensington, 52.6%

## Which brand is most popular in search among cable lock brands in New Zealand?

- In September 2026, Kensington was the most searched among cable lock brands in New Zealand, with an estimated 1.9K branded searches, 52.6% of all searches for the four we track.
- Kryptonite is in 2nd place, 21.9 percentage points behind at 30.7%.
- Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand decreased from 56.2% to 52.6%.
- Across the 12 months ending September 2026, Kryptonite’s share of searches among cable lock brands in New Zealand decreased from 32.1% to 30.7%.
- Across the 12 months ending September 2026, Master Lock’s share of searches among cable lock brands in New Zealand increased from 7.3% to 10.8%.
- Across the 12 months ending September 2026, ABUS’s share of searches among cable lock brands in New Zealand increased from 4.4% to 5.8%.
- Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand peaked at 57% in May 2026 and was lowest at 37.8% in December 2025.
- Across the 12 months ending September 2026, Kryptonite’s share of searches among cable lock brands in New Zealand peaked at 49.2% in December 2025 and was lowest at 27.1% in May 2026.
- Across the 12 months ending September 2026, Master Lock’s share of searches among cable lock brands in New Zealand peaked at 12% in July 2026 and was lowest at 7.3% in October 2025.
- Across the 12 months ending September 2026, ABUS’s share of searches among cable lock brands in New Zealand peaked at 6.4% in June 2026 and was lowest at 4.1% in August 2026.

## Top cable lock brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kryptonite, Master Lock and ABUS were mentioned most often, in four of the five answers. Kryptonite was recommended most often, coming first in three out of four answers that gave a list. ABUS was second, and Master Lock was third. Kensington, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kryptonite | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| ABUS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Master Lock | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Kensington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cable lock brands

- Asked ChatGPT "Which cable lock brand should I buy in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Master Lock
- Asked ChatGPT "What are the best cable lock brands in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Master Lock
- Asked ChatGPT "What's the best cable lock brand in New Zealand for bike security?": 1. Kryptonite, 2. ABUS
- Searched Google, AI Overview "bike lock nz": 1. ABUS, 2. Kryptonite, 3. Master Lock
- Searched Google, AI Overview "cable lock for bike": 1. Master Lock

Not named in any answer: Kensington.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Kensington vs Kryptonite: compare search popularity](/demand/nz/compare/kensington-tech-vs-kryptonite): 52.6% against 30.7% Share of Search.
- [Kensington vs Master Lock: compare search popularity](/demand/nz/compare/kensington-tech-vs-master-lock): 52.6% against 10.8% Share of Search.
- [Kensington vs ABUS: compare search popularity](/demand/nz/compare/abus-vs-kensington-tech): 52.6% against 5.8% Share of Search.
- [Kryptonite vs Master Lock: compare search popularity](/demand/nz/compare/kryptonite-vs-master-lock): 30.7% against 10.8% Share of Search.
- [Kryptonite vs ABUS: compare search popularity](/demand/nz/compare/abus-vs-kryptonite): 30.7% against 5.8% Share of Search.
- [Master Lock vs ABUS: compare search popularity](/demand/nz/compare/abus-vs-master-lock): 10.8% against 5.8% Share of Search.

## How did search popularity change for New Zealand cable lock brands in September 2026?

- In September 2026, Master Lock gained share of searches among cable lock brands in New Zealand, from 8.8% to 10.8%.
- In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%.
- In September 2026, Kryptonite lost share of searches among cable lock brands in New Zealand, from 32.7% to 30.7%.
- In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kensington | 52.6% | 1.9K | -20.8% | Kensington |
| 2 | Kryptonite | 30.7% | 1.1K | -22.9% | Kryptonite |
| 3 | Master Lock | 10.8% | 390 | 0.0% | Master Lock |
| 4 | ABUS | 5.8% | 210 | +16.7% | ABUS |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kensington | 2.4K | 56.2% | 1 |
| Oct 2025 | Kryptonite | 1.4K | 32.1% | 2 |
| Oct 2025 | Master Lock | 310 | 7.3% | 3 |
| Oct 2025 | ABUS | 190 | 4.4% | 4 |
| Nov 2025 | Kensington | 1.9K | 49.5% | 1 |
| Nov 2025 | Kryptonite | 1.4K | 35.7% | 2 |
| Nov 2025 | Master Lock | 390 | 10.2% | 3 |
| Nov 2025 | ABUS | 180 | 4.7% | 4 |
| Dec 2025 | Kryptonite | 2.5K | 49.2% | 1 |
| Dec 2025 | Kensington | 1.9K | 37.8% | 2 |
| Dec 2025 | Master Lock | 440 | 8.8% | 3 |
| Dec 2025 | ABUS | 210 | 4.2% | 4 |
| Jan 2026 | Kensington | 1.9K | 52.3% | 1 |
| Jan 2026 | Kryptonite | 1.1K | 30.6% | 2 |
| Jan 2026 | Master Lock | 390 | 10.7% | 3 |
| Jan 2026 | ABUS | 230 | 6.3% | 4 |
| Feb 2026 | Kensington | 1.9K | 49.2% | 1 |
| Feb 2026 | Kryptonite | 1.3K | 34.2% | 2 |
| Feb 2026 | Master Lock | 430 | 11.1% | 3 |
| Feb 2026 | ABUS | 210 | 5.4% | 4 |
| Mar 2026 | Kensington | 1.9K | 54.1% | 1 |
| Mar 2026 | Kryptonite | 990 | 28.2% | 2 |
| Mar 2026 | Master Lock | 410 | 11.7% | 3 |
| Mar 2026 | ABUS | 210 | 6% | 4 |
| Apr 2026 | Kensington | 1.9K | 50.3% | 1 |
| Apr 2026 | Kryptonite | 1.3K | 33.3% | 2 |
| Apr 2026 | Master Lock | 410 | 10.8% | 3 |
| Apr 2026 | ABUS | 210 | 5.6% | 4 |
| May 2026 | Kensington | 2.4K | 57% | 1 |
| May 2026 | Kryptonite | 1.1K | 27.1% | 2 |
| May 2026 | Master Lock | 460 | 10.9% | 3 |
| May 2026 | ABUS | 210 | 5% | 4 |
| Jun 2026 | Kensington | 1.9K | 52.9% | 1 |
| Jun 2026 | Kryptonite | 1.1K | 30.9% | 2 |
| Jun 2026 | Master Lock | 350 | 9.7% | 3 |
| Jun 2026 | ABUS | 230 | 6.4% | 4 |
| Jul 2026 | Kensington | 1.9K | 53.1% | 1 |
| Jul 2026 | Kryptonite | 1.1K | 29.9% | 2 |
| Jul 2026 | Master Lock | 430 | 12% | 3 |
| Jul 2026 | ABUS | 180 | 5% | 4 |
| Aug 2026 | Kensington | 2.4K | 54.4% | 1 |
| Aug 2026 | Kryptonite | 1.4K | 32.7% | 2 |
| Aug 2026 | Master Lock | 390 | 8.8% | 3 |
| Aug 2026 | ABUS | 180 | 4.1% | 4 |
| Sep 2026 | Kensington | 1.9K | 52.6% | 1 |
| Sep 2026 | Kryptonite | 1.1K | 30.7% | 2 |
| Sep 2026 | Master Lock | 390 | 10.8% | 3 |
| Sep 2026 | ABUS | 210 | 5.8% | 4 |

## What is being compared

- **ABUS**: Measured on the search terms “abus” and “abus padlock”, summed into one figure.
- **Kensington**: Measured on the search term “kensington”.
- **Kryptonite**: Measured on the search terms “kryptonite” and “kryptonite bike lock”, summed into one figure.
- **Master Lock**: Measured on the search terms “master lock” and “master lock padlock”, summed into one figure.

- [ABUS](/demand/nz/brands/abus)
- [Kensington](/demand/nz/brands/kensington-tech)
- [Kryptonite](/demand/nz/brands/kryptonite)
- [Master Lock](/demand/nz/brands/master-lock)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cable lock brands in New Zealand?

In September 2026, Kensington was the most searched among cable lock brands in New Zealand, with an estimated 1.9K branded searches, 52.6% of all searches for the four we track.

## Cite this page

Brandwave. "Cable lock brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cable-lock-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cable-lock-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.