--- title: "Knipex vs Milwaukee: Which is searched more in New Zealand?" description: "Is Knipex or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cable-cutter-brands/compare/knipex-vs-milwaukee" publisher: "Brandwave" --- # Knipex vs Milwaukee: Which is searched more in New Zealand? Is Knipex or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Knipex and Milwaukee - **Competitive set**: Cable cutter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Knipex Share of Search**: 12.2% - **Milwaukee Share of Search**: 15.1% ## Is Knipex or Milwaukee more popular in search? - In September 2026, Milwaukee had more branded searches than Knipex among cable cutter brands in New Zealand. Milwaukee had about 2,950 branded searches, while Knipex had 2,380. Milwaukee made up 15.1% of all cable cutter brand searches we track, and Knipex accounted for 12.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Knipex took it in June 2026, Milwaukee took it in August 2026. - Across the 12 months ending September 2026, Knipex’s share of searches among cable cutter brands in New Zealand moved from 10.6% to 12.2%, and its estimated monthly branded searches moved from 1.7K to 2.4K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among cable cutter brands in New Zealand moved from 13.9% to 15.1%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top cable cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Knipex and Milwaukee showed up in all four answers. Knipex was listed before Milwaukee in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Knipex | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Milwaukee | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Makita | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cable cutter brands - Asked ChatGPT "Which cable cutter brand should I buy in New Zealand?": 1. Knipex, 2. Milwaukee - Asked ChatGPT "What are the best cable cutter brands in New Zealand?": 1. Knipex, 2. Milwaukee - Asked ChatGPT "What's the best cable cutter brand in New Zealand for electrical work?": 1. Knipex, 2. Milwaukee - Searched Google, AI Overview "best cable cutters": 1. Milwaukee, 2. Knipex Not named in any answer: Makita and DeWalt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cable cutter brands in September 2026? - In September 2026, Milwaukee lost share of searches among cable cutter brands in New Zealand, from 19.5% to 15.1%. - In September 2026, Knipex lost share of searches among cable cutter brands in New Zealand, from 14.8% to 12.2%. ## Month by month | Month | Knipex estimated searches | Knipex Share of Search | Knipex rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 10.6% | 4 | 2.2K | 13.9% | 3 | | Nov 2025 | 1.6K | 9% | 4 | 2.5K | 13.7% | 3 | | Dec 2025 | 1.7K | 10.5% | 4 | 2.1K | 13.4% | 3 | | Jan 2026 | 1.5K | 10.1% | 4 | 1.8K | 11.7% | 3 | | Feb 2026 | 1.6K | 10.3% | 4 | 2.1K | 13.7% | 3 | | Mar 2026 | 2.2K | 13.2% | 4 | 2.3K | 13.7% | 3 | | Apr 2026 | 1.9K | 12.3% | 4 | 2.1K | 13.3% | 3 | | May 2026 | 2.5K | 14.6% | 4 | 2.7K | 15.7% | 3 | | Jun 2026 | 2.9K | 15.6% | 3 | 2.8K | 14.9% | 4 | | Jul 2026 | 2.7K | 15.6% | 3 | 2.6K | 15.1% | 4 | | Aug 2026 | 2.9K | 14.8% | 4 | 3.8K | 19.5% | 3 | | Sep 2026 | 2.4K | 12.2% | 4 | 3K | 15.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Knipex’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex cable stripper”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex cutters”, “knipex ergostrip”, “knipex pliers”, “knipex side cutters” and “knipex tool”, summed into one figure. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - [Knipex profile](/demand/nz/brands/knipex) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All cable cutter brands in New Zealand](/demand/nz/categories/nz-cable-cutter-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Knipex or Milwaukee more popular in search? In September 2026, Milwaukee had more branded searches than Knipex among cable cutter brands in New Zealand. Milwaukee had about 2,950 branded searches, while Knipex had 2,380. Milwaukee made up 15.1% of all cable cutter brand searches we track, and Knipex accounted for 12.2%. ## Cite this page Brandwave. "Knipex vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cable-cutter-brands/compare/knipex-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cable-cutter-brands/compare/knipex-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.