--- title: "Knipex vs Makita: Which is searched more in New Zealand?" description: "Is Knipex or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cable-cutter-brands/compare/knipex-vs-makita" publisher: "Brandwave" --- # Knipex vs Makita: Which is searched more in New Zealand? Is Knipex or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Knipex and Makita - **Competitive set**: Cable cutter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Knipex Share of Search**: 12.2% - **Makita Share of Search**: 47.2% ## Is Knipex or Makita more popular in search? - In September 2026, Makita had more branded searches than Knipex among cable cutter brands in New Zealand. Makita had about 9,210 branded searches, while Knipex had 2,380. Makita made up 47.2% of all cable cutter brand searches we track, and Knipex accounted for 12.2%. - Makita was ahead of Knipex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Knipex’s share of searches among cable cutter brands in New Zealand moved from 10.6% to 12.2%, and its estimated monthly branded searches moved from 1.7K to 2.4K. - Across the 12 months ending September 2026, Makita’s share of searches among cable cutter brands in New Zealand moved from 49% to 47.2%, and its estimated monthly branded searches moved from 7.7K to 9.2K. ## Top cable cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Knipex appeared in all four answers. Makita did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Knipex | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Milwaukee | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Makita | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cable cutter brands - Asked ChatGPT "Which cable cutter brand should I buy in New Zealand?": 1. Knipex, 2. Milwaukee - Asked ChatGPT "What are the best cable cutter brands in New Zealand?": 1. Knipex, 2. Milwaukee - Asked ChatGPT "What's the best cable cutter brand in New Zealand for electrical work?": 1. Knipex, 2. Milwaukee - Searched Google, AI Overview "best cable cutters": 1. Milwaukee, 2. Knipex Not named in any answer: Makita and DeWalt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cable cutter brands in September 2026? - In September 2026, Makita gained share of searches among cable cutter brands in New Zealand, from 39.8% to 47.2%. - In September 2026, Knipex lost share of searches among cable cutter brands in New Zealand, from 14.8% to 12.2%. ## Month by month | Month | Knipex estimated searches | Knipex Share of Search | Knipex rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 10.6% | 4 | 7.7K | 49% | 1 | | Nov 2025 | 1.6K | 9% | 4 | 7.8K | 43.7% | 1 | | Dec 2025 | 1.7K | 10.5% | 4 | 7.8K | 48.9% | 1 | | Jan 2026 | 1.5K | 10.1% | 4 | 7.6K | 50.4% | 1 | | Feb 2026 | 1.6K | 10.3% | 4 | 7.6K | 48.5% | 1 | | Mar 2026 | 2.2K | 13.2% | 4 | 7.6K | 46% | 1 | | Apr 2026 | 1.9K | 12.3% | 4 | 7.6K | 47.9% | 1 | | May 2026 | 2.5K | 14.6% | 4 | 7.7K | 44.7% | 1 | | Jun 2026 | 2.9K | 15.6% | 3 | 7.7K | 41.2% | 1 | | Jul 2026 | 2.7K | 15.6% | 3 | 7.5K | 44.1% | 1 | | Aug 2026 | 2.9K | 14.8% | 4 | 7.7K | 39.8% | 1 | | Sep 2026 | 2.4K | 12.2% | 4 | 9.2K | 47.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Knipex’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex cable stripper”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex cutters”, “knipex ergostrip”, “knipex pliers”, “knipex side cutters” and “knipex tool”, summed into one figure. - **Makita**: Measured on the search terms “makita”, “makita hedge cutter” and “makita tool”, summed into one figure. - [Knipex profile](/demand/nz/brands/knipex) - [Makita profile](/demand/nz/brands/makita) - [All cable cutter brands in New Zealand](/demand/nz/categories/nz-cable-cutter-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Knipex or Makita more popular in search? In September 2026, Makita had more branded searches than Knipex among cable cutter brands in New Zealand. Makita had about 9,210 branded searches, while Knipex had 2,380. Makita made up 47.2% of all cable cutter brand searches we track, and Knipex accounted for 12.2%. ## Cite this page Brandwave. "Knipex vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cable-cutter-brands/compare/knipex-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cable-cutter-brands/compare/knipex-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.