---
title: "Cable cutter brands in New Zealand: Which are searched most?"
description: "Compare the cable cutter brands people buy. Share of Search among Makita, DeWalt, Milwaukee and Knipex, the cable cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cable-cutter-brands"
publisher: "Brandwave"
---

# Cable cutter brands in New Zealand: Which are searched most?

Compare the cable cutter brands people buy. Share of Search among Makita, DeWalt, Milwaukee and Knipex, the cable cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cable cutter brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 47.2%

## Which brand is most popular in search among cable cutter brands in New Zealand?

- In September 2026, Makita was the most searched among cable cutter brands in New Zealand, with an estimated 9.2K branded searches, 47.2% of all searches for the four we track.
- DeWalt is in 2nd place, 21.6 percentage points behind at 25.6%.
- Across the 12 months ending September 2026, Makita’s share of searches among cable cutter brands in New Zealand decreased from 49% to 47.2%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cable cutter brands in New Zealand decreased from 26.5% to 25.6%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable cutter brands in New Zealand increased from 13.9% to 15.1%.
- Across the 12 months ending September 2026, Knipex’s share of searches among cable cutter brands in New Zealand increased from 10.6% to 12.2%.
- Across the 12 months ending September 2026, Makita’s share of searches among cable cutter brands in New Zealand peaked at 50.4% in January 2026 and was lowest at 39.8% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cable cutter brands in New Zealand peaked at 33.6% in November 2025 and was lowest at 25.1% in May 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable cutter brands in New Zealand peaked at 19.5% in August 2026 and was lowest at 11.7% in January 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among cable cutter brands in New Zealand peaked at 15.6% in July 2026 and was lowest at 9% in November 2025.

## Top cable cutter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Milwaukee and Knipex appeared every time. Knipex was recommended most often, coming first in three out of four answers. Milwaukee was second. Makita, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Knipex | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Milwaukee | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Makita | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about cable cutter brands

- Asked ChatGPT "Which cable cutter brand should I buy in New Zealand?": 1. Knipex, 2. Milwaukee
- Asked ChatGPT "What are the best cable cutter brands in New Zealand?": 1. Knipex, 2. Milwaukee
- Asked ChatGPT "What's the best cable cutter brand in New Zealand for electrical work?": 1. Knipex, 2. Milwaukee
- Searched Google, AI Overview "best cable cutters": 1. Milwaukee, 2. Knipex

Not named in any answer: Makita and DeWalt.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 47.2% against 25.6% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 47.2% against 15.1% Share of Search.
- [Makita vs Knipex: compare search popularity](/demand/nz/compare/knipex-vs-makita): 47.2% against 12.2% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 25.6% against 15.1% Share of Search.
- [DeWalt vs Knipex: compare search popularity](/demand/nz/compare/dewalt-vs-knipex): 25.6% against 12.2% Share of Search.
- [Milwaukee vs Knipex: compare search popularity](/demand/nz/compare/knipex-vs-milwaukee): 15.1% against 12.2% Share of Search.

## How did search popularity change for New Zealand cable cutter brands in September 2026?

- In September 2026, Makita gained share of searches among cable cutter brands in New Zealand, from 39.8% to 47.2%.
- In September 2026, Milwaukee lost share of searches among cable cutter brands in New Zealand, from 19.5% to 15.1%.
- In September 2026, Knipex lost share of searches among cable cutter brands in New Zealand, from 14.8% to 12.2%.
- Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 47.2% | 9.2K | +20.1% | Makita |
| 2 | DeWalt | 25.6% | 5K | 0.0% | DeWalt |
| 3 | Milwaukee | 15.1% | 3K | -21.3% | Milwaukee |
| 4 | Knipex | 12.2% | 2.4K | -16.5% | Knipex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.7K | 49% | 1 |
| Oct 2025 | DeWalt | 4.2K | 26.5% | 2 |
| Oct 2025 | Milwaukee | 2.2K | 13.9% | 3 |
| Oct 2025 | Knipex | 1.7K | 10.6% | 4 |
| Nov 2025 | Makita | 7.8K | 43.7% | 1 |
| Nov 2025 | DeWalt | 6K | 33.6% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 13.7% | 3 |
| Nov 2025 | Knipex | 1.6K | 9% | 4 |
| Dec 2025 | Makita | 7.8K | 48.9% | 1 |
| Dec 2025 | DeWalt | 4.3K | 27.2% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 13.4% | 3 |
| Dec 2025 | Knipex | 1.7K | 10.5% | 4 |
| Jan 2026 | Makita | 7.6K | 50.4% | 1 |
| Jan 2026 | DeWalt | 4.2K | 27.7% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 11.7% | 3 |
| Jan 2026 | Knipex | 1.5K | 10.1% | 4 |
| Feb 2026 | Makita | 7.6K | 48.5% | 1 |
| Feb 2026 | DeWalt | 4.3K | 27.5% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 13.7% | 3 |
| Feb 2026 | Knipex | 1.6K | 10.3% | 4 |
| Mar 2026 | Makita | 7.6K | 46% | 1 |
| Mar 2026 | DeWalt | 4.5K | 27.1% | 2 |
| Mar 2026 | Milwaukee | 2.3K | 13.7% | 3 |
| Mar 2026 | Knipex | 2.2K | 13.2% | 4 |
| Apr 2026 | Makita | 7.6K | 47.9% | 1 |
| Apr 2026 | DeWalt | 4.2K | 26.5% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 13.3% | 3 |
| Apr 2026 | Knipex | 1.9K | 12.3% | 4 |
| May 2026 | Makita | 7.7K | 44.7% | 1 |
| May 2026 | DeWalt | 4.3K | 25.1% | 2 |
| May 2026 | Milwaukee | 2.7K | 15.7% | 3 |
| May 2026 | Knipex | 2.5K | 14.6% | 4 |
| Jun 2026 | Makita | 7.7K | 41.2% | 1 |
| Jun 2026 | DeWalt | 5.3K | 28.3% | 2 |
| Jun 2026 | Knipex | 2.9K | 15.6% | 3 |
| Jun 2026 | Milwaukee | 2.8K | 14.9% | 4 |
| Jul 2026 | Makita | 7.5K | 44.1% | 1 |
| Jul 2026 | DeWalt | 4.3K | 25.2% | 2 |
| Jul 2026 | Knipex | 2.7K | 15.6% | 3 |
| Jul 2026 | Milwaukee | 2.6K | 15.1% | 4 |
| Aug 2026 | Makita | 7.7K | 39.8% | 1 |
| Aug 2026 | DeWalt | 5K | 25.9% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 19.5% | 3 |
| Aug 2026 | Knipex | 2.9K | 14.8% | 4 |
| Sep 2026 | Makita | 9.2K | 47.2% | 1 |
| Sep 2026 | DeWalt | 5K | 25.6% | 2 |
| Sep 2026 | Milwaukee | 3K | 15.1% | 3 |
| Sep 2026 | Knipex | 2.4K | 12.2% | 4 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex cable stripper”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex cutters”, “knipex ergostrip”, “knipex pliers”, “knipex side cutters” and “knipex tool”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita hedge cutter” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [Knipex](/demand/nz/brands/knipex)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cable cutter brands in New Zealand?

In September 2026, Makita was the most searched among cable cutter brands in New Zealand, with an estimated 9.2K branded searches, 47.2% of all searches for the four we track.

## Cite this page

Brandwave. "Cable cutter brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cable-cutter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cable-cutter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.