---
title: "Buy now pay later in new zealand in New Zealand: Which brands are most popular in search?"
description: "Compare buy now pay later services available to New Zealand shoppers, using branded searches made in New Zealand. Share of Search among Afterpay, PayPal, Klarna and Laybuy, the buy now pay later in new zealand Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-buy-now-pay-later"
publisher: "Brandwave"
---

# Buy now pay later in new zealand in New Zealand: Which brands are most popular in search?

Compare buy now pay later services available to New Zealand shoppers, using branded searches made in New Zealand. Share of Search among Afterpay, PayPal, Klarna and Laybuy, the buy now pay later in new zealand Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Buy now pay later in New Zealand
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Afterpay, 60.3%

## Which brand is most popular in search among buy now pay later in new zealand in New Zealand?

- In August 2026, Afterpay was the most searched among buy now pay later in new zealand in New Zealand, with an estimated 84.8K branded searches and 60.3% estimated Share of Search within this set.
- PayPal is in 2nd place, 30 percentage points behind at 30.3% Share of Search.
- Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later in new zealand in New Zealand decreased from 62.4% to 60.3%.
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among buy now pay later in new zealand in New Zealand decreased from 30.9% to 30.3%.
- Across the 11 months ending August 2026, Klarna’s estimated Share of Search among buy now pay later in new zealand in New Zealand increased from 5.1% to 7.3%.
- Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later in new zealand in New Zealand peaked at 62.4% in October 2025 and was lowest at 53% in July 2026.
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among buy now pay later in new zealand in New Zealand peaked at 39.1% in June 2026 and was lowest at 30.3% in August 2026.
- Across the 11 months ending August 2026, Klarna’s estimated Share of Search among buy now pay later in new zealand in New Zealand peaked at 7.3% in August 2026 and was lowest at 4.6% in April 2026.
- Across the 11 months ending August 2026, Laybuy held steady: its estimated Share of Search among buy now pay later in new zealand in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Afterpay vs PayPal: compare search popularity](/demand/nz/compare/afterpay-vs-paypal): 60.3% against 30.3% Share of Search.
- [Afterpay vs Klarna: compare search popularity](/demand/nz/compare/afterpay-vs-klarna): 60.3% against 7.3% Share of Search.
- [Afterpay vs Laybuy: compare search popularity](/demand/nz/compare/afterpay-vs-laybuy): 60.3% against 2% Share of Search.
- [PayPal vs Klarna: compare search popularity](/demand/nz/compare/klarna-vs-paypal): 30.3% against 7.3% Share of Search.
- [PayPal vs Laybuy: compare search popularity](/demand/nz/compare/laybuy-vs-paypal): 30.3% against 2% Share of Search.
- [Klarna vs Laybuy: compare search popularity](/demand/nz/compare/klarna-vs-laybuy): 7.3% against 2% Share of Search.

## How did search popularity change for New Zealand buy now pay later in new zealand in August 2026?

- In August 2026, Afterpay gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 53% to 60.3%.
- In August 2026, Klarna gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 6.5% to 7.3%.
- In August 2026, PayPal lost estimated Share of Search among buy now pay later in new zealand in New Zealand, from 38.4% to 30.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Afterpay | 60.3% | 84.8K | +19.0% | Block |
| 2 | PayPal | 30.3% | 42.7K | -17.4% | PayPal |
| 3 | Klarna | 7.3% | 10.3K | +17.9% | Klarna |
| 4 | Laybuy | 2% | 2.9K | +0.7% | Klarna |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Afterpay | 108K | 62.4% | 1 |
| Oct 2025 | PayPal | 53.3K | 30.9% | 2 |
| Oct 2025 | Klarna | 8.7K | 5.1% | 3 |
| Oct 2025 | Laybuy | 2.9K | 1.7% | 4 |
| Nov 2025 | Afterpay | 105K | 61.9% | 1 |
| Nov 2025 | PayPal | 53.2K | 31.4% | 2 |
| Nov 2025 | Klarna | 8.7K | 5.1% | 3 |
| Nov 2025 | Laybuy | 2.8K | 1.7% | 4 |
| Dec 2025 | Afterpay | 88.9K | 58.5% | 1 |
| Dec 2025 | PayPal | 53.1K | 35% | 2 |
| Dec 2025 | Klarna | 7.4K | 4.9% | 3 |
| Dec 2025 | Laybuy | 2.6K | 1.7% | 4 |
| Jan 2026 | Afterpay | 86.2K | 57.6% | 1 |
| Jan 2026 | PayPal | 53.5K | 35.7% | 2 |
| Jan 2026 | Klarna | 7.5K | 5% | 3 |
| Jan 2026 | Laybuy | 2.5K | 1.7% | 4 |
| Feb 2026 | Afterpay | 72.3K | 54.6% | 1 |
| Feb 2026 | PayPal | 51.3K | 38.7% | 2 |
| Feb 2026 | Klarna | 6.4K | 4.9% | 3 |
| Feb 2026 | Laybuy | 2.4K | 1.8% | 4 |
| Mar 2026 | Afterpay | 87K | 58.4% | 1 |
| Mar 2026 | PayPal | 51.2K | 34.4% | 2 |
| Mar 2026 | Klarna | 7.8K | 5.3% | 3 |
| Mar 2026 | Laybuy | 2.8K | 1.9% | 4 |
| Apr 2026 | Afterpay | 71.8K | 54.4% | 1 |
| Apr 2026 | PayPal | 51.3K | 38.9% | 2 |
| Apr 2026 | Klarna | 6.1K | 4.6% | 3 |
| Apr 2026 | Laybuy | 2.8K | 2.1% | 4 |
| May 2026 | Afterpay | 71.3K | 54.2% | 1 |
| May 2026 | PayPal | 51.3K | 39% | 2 |
| May 2026 | Klarna | 6.5K | 4.9% | 3 |
| May 2026 | Laybuy | 2.5K | 1.9% | 4 |
| Jun 2026 | Afterpay | 71.1K | 54% | 1 |
| Jun 2026 | PayPal | 51.5K | 39.1% | 2 |
| Jun 2026 | Klarna | 6.6K | 5% | 3 |
| Jun 2026 | Laybuy | 2.5K | 1.9% | 4 |
| Jul 2026 | Afterpay | 71.3K | 53% | 1 |
| Jul 2026 | PayPal | 51.6K | 38.4% | 2 |
| Jul 2026 | Klarna | 8.8K | 6.5% | 3 |
| Jul 2026 | Laybuy | 2.8K | 2.1% | 4 |
| Aug 2026 | Afterpay | 84.8K | 60.3% | 1 |
| Aug 2026 | PayPal | 42.7K | 30.3% | 2 |
| Aug 2026 | Klarna | 10.3K | 7.3% | 3 |
| Aug 2026 | Laybuy | 2.9K | 2% | 4 |
| Sep 2026 | Afterpay | — | — | — |
| Sep 2026 | Klarna | — | — | — |
| Sep 2026 | Laybuy | — | — | — |
| Sep 2026 | PayPal | — | — | — |

## What is being compared

- **Afterpay**: Measured on the search terms “afterpay”, “afterpay app”, “afterpay card”, “afterpay com”, “afterpay in store”, “afterpay new zealand”, “afterpay nz”, “afterpay nz stores”, “afterpay online”, “afterpay online shopping”, “afterpay online stores”, “afterpay plus”, “afterpay shopping”, “afterpay shops”, “afterpay sites”, “afterpay stores”, “afterpay stores nz”, “afterpay websites”, “shop afterpay” and “www afterpay”, summed into one figure.
- **Klarna**: Measured on the search terms “klarna”, “klarna app”, “klarna card”, “klarna in store”, “klarna new zealand”, “klarna nz”, “klarna pay in 4”, “klarna shopping”, “klarna store”, “klarna stores” and “klarna stores nz”, summed into one figure.
- **Laybuy**: Measured on the search terms “laybuy”, “laybuy app”, “laybuy by klarna”, “laybuy klarna”, “laybuy nz”, “laybuy shops” and “laybuy stores nz”, summed into one figure.
- **PayPal**: Measured on the search terms “buy paysafecard with paypal”, “my paypal”, “paypal”, “paypal app”, “paypal aus”, “paypal card”, “paypal com”, “paypal contacts”, “paypal cost”, “paypal currency exchange”, “paypal customer services”, “paypal debit card”, “paypal eftpos”, “paypal founders”, “paypal gift card”, “paypal me”, “paypal me link”, “paypal near me”, “paypal nz”, “paypal online”, “paypal pay in 4”, “paypal pay in 4 nz”, “paypal payment”, “paypal payment gateway” and “paypal share”, summed into one figure.

- [Afterpay](/demand/nz/brands/afterpay)
- [Klarna](/demand/nz/brands/klarna)
- [Laybuy](/demand/nz/brands/laybuy)
- [PayPal](/demand/nz/brands/paypal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among buy now pay later in new zealand in New Zealand?

In August 2026, Afterpay was the most searched among buy now pay later in new zealand in New Zealand, with an estimated 84.8K branded searches and 60.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Buy now pay later in new zealand in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-buy-now-pay-later

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-buy-now-pay-later. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.