---
title: "Butter brands in New Zealand: Which brands are most popular in search?"
description: "Compare the butter and dairy spread brands New Zealanders buy. Share of Search among Lewis Road Creamery, Anchor, Westgold and Olivani, the butter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-butter-brands"
publisher: "Brandwave"
---

# Butter brands in New Zealand: Which brands are most popular in search?

Compare the butter and dairy spread brands New Zealanders buy. Share of Search among Lewis Road Creamery, Anchor, Westgold and Olivani, the butter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Butter brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lewis Road Creamery, 45.5%

## Which brand is most popular in search among butter brands in New Zealand?

- In August 2026, Lewis Road Creamery was the most searched among butter brands in New Zealand, with an estimated 7.8K branded searches and 45.5% estimated Share of Search within this set.
- Anchor is in 2nd place, 9.4 percentage points behind at 36.1% Share of Search.
- Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among butter brands in New Zealand decreased from 47.2% to 45.5%.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands in New Zealand increased from 34.7% to 36.1%.
- Across the 11 months ending August 2026, Westgold’s estimated Share of Search among butter brands in New Zealand increased from 6.9% to 9.4%.
- Across the 11 months ending August 2026, Olivani’s estimated Share of Search among butter brands in New Zealand decreased from 11.2% to 9.1%.
- Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among butter brands in New Zealand peaked at 47.8% in February 2026 and was lowest at 41.4% in July 2026.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands in New Zealand peaked at 39.2% in April 2026 and was lowest at 29.4% in May 2026.
- Across the 11 months ending August 2026, Westgold’s estimated Share of Search among butter brands in New Zealand peaked at 18.7% in May 2026 and was lowest at 6% in November 2025.
- Across the 11 months ending August 2026, Olivani’s estimated Share of Search among butter brands in New Zealand peaked at 11.9% in April 2026 and was lowest at 9.1% in August 2026.
- Across the 11 months ending August 2026, Westgold rose from 4th to 3rd among butter brands in New Zealand.
- Across the 11 months ending August 2026, Olivani fell from 3rd to 4th among butter brands in New Zealand.

## Compare search popularity between leading brands

- [Lewis Road Creamery vs Anchor: compare search popularity](/demand/nz/compare/anchor-vs-lewis-road-creamery): 45.5% against 36.1% Share of Search.
- [Lewis Road Creamery vs Westgold: compare search popularity](/demand/nz/compare/lewis-road-creamery-vs-westgold): 45.5% against 9.4% Share of Search.
- [Lewis Road Creamery vs Olivani: compare search popularity](/demand/nz/compare/lewis-road-creamery-vs-olivani): 45.5% against 9.1% Share of Search.
- [Anchor vs Westgold: compare search popularity](/demand/nz/compare/anchor-vs-westgold): 36.1% against 9.4% Share of Search.
- [Anchor vs Olivani: compare search popularity](/demand/nz/compare/anchor-vs-olivani): 36.1% against 9.1% Share of Search.
- [Westgold vs Olivani: compare search popularity](/demand/nz/compare/olivani-vs-westgold): 9.4% against 9.1% Share of Search.

## How did search popularity change for New Zealand butter brands in August 2026?

- In August 2026, Lewis Road Creamery gained estimated Share of Search among butter brands in New Zealand, from 41.4% to 45.5%.
- In August 2026, Anchor lost estimated Share of Search among butter brands in New Zealand, from 38.8% to 36.1%.
- In August 2026, Olivani lost estimated Share of Search among butter brands in New Zealand, from 10% to 9.1%.
- In August 2026, Westgold lost estimated Share of Search among butter brands in New Zealand, from 9.9% to 9.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lewis Road Creamery | 45.5% | 7.8K | +20.1% | Lewis Road Creamery |
| 2 | Anchor | 36.1% | 6.2K | +1.8% | Anchor |
| 3 | Westgold | 9.4% | 1.6K | +3.2% | Westgold |
| 4 | Olivani | 9.1% | 1.6K | -0.6% | Olivani |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lewis Road Creamery | 6.6K | 47.2% | 1 |
| Oct 2025 | Anchor | 4.9K | 34.7% | 2 |
| Oct 2025 | Olivani | 1.6K | 11.2% | 3 |
| Oct 2025 | Westgold | 970 | 6.9% | 4 |
| Nov 2025 | Lewis Road Creamery | 5.8K | 45.9% | 1 |
| Nov 2025 | Anchor | 4.8K | 37.8% | 2 |
| Nov 2025 | Olivani | 1.3K | 10.3% | 3 |
| Nov 2025 | Westgold | 750 | 6% | 4 |
| Dec 2025 | Lewis Road Creamery | 6.1K | 46.5% | 1 |
| Dec 2025 | Anchor | 4.8K | 37% | 2 |
| Dec 2025 | Olivani | 1.2K | 9.2% | 3 |
| Dec 2025 | Westgold | 960 | 7.3% | 4 |
| Jan 2026 | Lewis Road Creamery | 6.2K | 46.5% | 1 |
| Jan 2026 | Anchor | 5K | 37.2% | 2 |
| Jan 2026 | Olivani | 1.3K | 9.7% | 3 |
| Jan 2026 | Westgold | 890 | 6.6% | 4 |
| Feb 2026 | Lewis Road Creamery | 6K | 47.8% | 1 |
| Feb 2026 | Anchor | 4.5K | 36.5% | 2 |
| Feb 2026 | Olivani | 1.2K | 9.4% | 3 |
| Feb 2026 | Westgold | 780 | 6.3% | 4 |
| Mar 2026 | Lewis Road Creamery | 6.8K | 44.3% | 1 |
| Mar 2026 | Anchor | 5.7K | 37.1% | 2 |
| Mar 2026 | Olivani | 1.7K | 11.1% | 3 |
| Mar 2026 | Westgold | 1.2K | 7.5% | 4 |
| Apr 2026 | Lewis Road Creamery | 6K | 42.6% | 1 |
| Apr 2026 | Anchor | 5.6K | 39.2% | 2 |
| Apr 2026 | Olivani | 1.7K | 11.9% | 3 |
| Apr 2026 | Westgold | 900 | 6.3% | 4 |
| May 2026 | Lewis Road Creamery | 7.8K | 42.7% | 1 |
| May 2026 | Anchor | 5.4K | 29.4% | 2 |
| May 2026 | Westgold | 3.4K | 18.7% | 3 |
| May 2026 | Olivani | 1.7K | 9.3% | 4 |
| Jun 2026 | Lewis Road Creamery | 6.3K | 43.9% | 1 |
| Jun 2026 | Anchor | 5.6K | 38.7% | 2 |
| Jun 2026 | Olivani | 1.6K | 10.8% | 3 |
| Jun 2026 | Westgold | 960 | 6.7% | 4 |
| Jul 2026 | Lewis Road Creamery | 6.5K | 41.4% | 1 |
| Jul 2026 | Anchor | 6.1K | 38.8% | 2 |
| Jul 2026 | Olivani | 1.6K | 10% | 3 |
| Jul 2026 | Westgold | 1.6K | 9.9% | 4 |
| Aug 2026 | Lewis Road Creamery | 7.8K | 45.5% | 1 |
| Aug 2026 | Anchor | 6.2K | 36.1% | 2 |
| Aug 2026 | Westgold | 1.6K | 9.4% | 3 |
| Aug 2026 | Olivani | 1.6K | 9.1% | 4 |
| Sep 2026 | Anchor | — | — | — |
| Sep 2026 | Lewis Road Creamery | — | — | — |
| Sep 2026 | Olivani | — | — | — |
| Sep 2026 | Westgold | — | — | — |

## What is being compared

- **Anchor**: Measured on the search terms “500g anchor butter”, “anchor blue milk”, “anchor blue milk powder”, “anchor butter”, “anchor chocolate milk”, “anchor dairy”, “anchor dairy products”, “anchor dry milk”, “anchor full cream milk”, “anchor full cream milk powder”, “anchor lactose free milk”, “anchor lite milk”, “anchor milk”, “anchor milk powder 1kg”, “anchor milk powder 1kg price”, “anchor milk powder pak n save”, “anchor milk uht”, “anchor silver top milk”, “anchor skim milk”, “anchor spread”, “anchor spreadable”, “anchor spreadable butter”, “anchor unsalted butter” and “anchor zero lacto milk”, summed into one figure.
- **Lewis Road Creamery**: Measured on the search terms “lewis road”, “lewis road a2 milk”, “lewis road butter”, “lewis road chocolate”, “lewis road chocolate milk”, “lewis road cream”, “lewis road creamery”, “lewis road creamery double cream”, “lewis road creamery flavoured milk”, “lewis road creamery iced coffee”, “lewis road creamery near me”, “lewis road creamery nz”, “lewis road creamery strawberry milk”, “lewis road double cream”, “lewis road flavoured milk”, “lewis road ice cream”, “lewis road iced coffee”, “lewis road milk”, “lewis road nz”, “lewis road organic milk”, “lewis road strawberry milk” and “lewisroadcreamery”, summed into one figure.
- **Olivani**: Measured on the search terms “olivani”, “olivani avocado spread”, “olivani butter”, “olivani countdown”, “olivani nz” and “olivani spread”, summed into one figure.
- **Westgold**: Measured on the search terms “westgold”, “westgold butter”, “westgold near me”, “westgold nz” and “westgold resources ltd”, summed into one figure.

- [Anchor](/demand/nz/brands/anchor)
- [Lewis Road Creamery](/demand/nz/brands/lewis-road-creamery)
- [Olivani](/demand/nz/brands/olivani)
- [Westgold](/demand/nz/brands/westgold)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among butter brands in New Zealand?

In August 2026, Lewis Road Creamery was the most searched among butter brands in New Zealand, with an estimated 7.8K branded searches and 45.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Butter brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-butter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-butter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.