---
title: "Butcher chains in New Zealand: Which brands are most popular in search?"
description: "Compare the butcher chains New Zealanders buy meat from. Share of Search among Mad Butcher, Westmere Butchery, The Aussie Butcher and Neat Meat, the butcher chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-butcher-chains"
publisher: "Brandwave"
---

# Butcher chains in New Zealand: Which brands are most popular in search?

Compare the butcher chains New Zealanders buy meat from. Share of Search among Mad Butcher, Westmere Butchery, The Aussie Butcher and Neat Meat, the butcher chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Butcher chains
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mad Butcher, 70.3%

## Which brand is most popular in search among butcher chains in New Zealand?

- In August 2026, Mad Butcher was the most searched among butcher chains in New Zealand, with an estimated 30.4K branded searches and 70.3% estimated Share of Search within this set.
- Westmere Butchery is in 2nd place, 51.5 percentage points behind at 18.8% Share of Search.
- Across the 11 months ending August 2026, Mad Butcher’s estimated Share of Search among butcher chains in New Zealand increased from 66.8% to 70.3%.
- Across the 11 months ending August 2026, Westmere Butchery’s estimated Share of Search among butcher chains in New Zealand decreased from 25.4% to 18.8%.
- Across the 11 months ending August 2026, The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand increased from 6.2% to 8.4%.
- Across the 11 months ending August 2026, Neat Meat’s estimated Share of Search among butcher chains in New Zealand increased from 1.6% to 2.6%.
- Across the 11 months ending August 2026, Mad Butcher’s estimated Share of Search among butcher chains in New Zealand peaked at 76.2% in March 2026 and was lowest at 61.5% in December 2025.
- Across the 11 months ending August 2026, Westmere Butchery’s estimated Share of Search among butcher chains in New Zealand peaked at 26.6% in December 2025 and was lowest at 16.1% in March 2026.
- Across the 11 months ending August 2026, The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand peaked at 9.7% in December 2025 and was lowest at 5.9% in March 2026.

## Compare search popularity between leading brands

- [Mad Butcher vs Westmere Butchery: compare search popularity](/demand/nz/compare/mad-butcher-vs-westmere-butchery): 70.3% against 18.8% Share of Search.
- [Mad Butcher vs The Aussie Butcher: compare search popularity](/demand/nz/compare/mad-butcher-vs-the-aussie-butcher): 70.3% against 8.4% Share of Search.
- [Mad Butcher vs Neat Meat: compare search popularity](/demand/nz/compare/mad-butcher-vs-neat-meat): 70.3% against 2.6% Share of Search.
- [Westmere Butchery vs The Aussie Butcher: compare search popularity](/demand/nz/compare/the-aussie-butcher-vs-westmere-butchery): 18.8% against 8.4% Share of Search.
- [Westmere Butchery vs Neat Meat: compare search popularity](/demand/nz/compare/neat-meat-vs-westmere-butchery): 18.8% against 2.6% Share of Search.
- [The Aussie Butcher vs Neat Meat: compare search popularity](/demand/nz/compare/neat-meat-vs-the-aussie-butcher): 8.4% against 2.6% Share of Search.

## How did search popularity change for New Zealand butcher chains in August 2026?

- In August 2026, Mad Butcher lost estimated Share of Search among butcher chains in New Zealand, from 71.1% to 70.3%.
- The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand has gained ground for 3 months in a row, from 6.9% to 8.4% in August 2026.
- Neat Meat’s estimated Share of Search among butcher chains in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.6% in August 2026.
- Estimated monthly branded searches for Westmere Butchery in New Zealand fell 55.2% over 11 measured months, from 18.1K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mad Butcher | 70.3% | 30.4K | -3.6% | Mad Butcher |
| 2 | Westmere Butchery | 18.8% | 8.1K | 0.0% | Westmere Butchery |
| 3 | The Aussie Butcher | 8.4% | 3.6K | 0.0% | The Aussie Butcher |
| 4 | Neat Meat | 2.6% | 1.1K | 0.0% | Neat Meat |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mad Butcher | 47.6K | 66.8% | 1 |
| Oct 2025 | Westmere Butchery | 18.1K | 25.4% | 2 |
| Oct 2025 | The Aussie Butcher | 4.4K | 6.2% | 3 |
| Oct 2025 | Neat Meat | 1.1K | 1.6% | 4 |
| Nov 2025 | Mad Butcher | 42.4K | 66.5% | 1 |
| Nov 2025 | Westmere Butchery | 14.8K | 23.2% | 2 |
| Nov 2025 | The Aussie Butcher | 5.4K | 8.5% | 3 |
| Nov 2025 | Neat Meat | 1.1K | 1.8% | 4 |
| Dec 2025 | Mad Butcher | 51.3K | 61.5% | 1 |
| Dec 2025 | Westmere Butchery | 22.2K | 26.6% | 2 |
| Dec 2025 | The Aussie Butcher | 8.1K | 9.7% | 3 |
| Dec 2025 | Neat Meat | 1.8K | 2.1% | 4 |
| Jan 2026 | Mad Butcher | 42.3K | 66.4% | 1 |
| Jan 2026 | Westmere Butchery | 14.8K | 23.3% | 2 |
| Jan 2026 | The Aussie Butcher | 5.4K | 8.5% | 3 |
| Jan 2026 | Neat Meat | 1.1K | 1.8% | 4 |
| Feb 2026 | Mad Butcher | 40.5K | 72.4% | 1 |
| Feb 2026 | Westmere Butchery | 9.9K | 17.7% | 2 |
| Feb 2026 | The Aussie Butcher | 4.4K | 7.9% | 3 |
| Feb 2026 | Neat Meat | 1.1K | 2% | 4 |
| Mar 2026 | Mad Butcher | 46.9K | 76.2% | 1 |
| Mar 2026 | Westmere Butchery | 9.9K | 16.1% | 2 |
| Mar 2026 | The Aussie Butcher | 3.6K | 5.9% | 3 |
| Mar 2026 | Neat Meat | 1.1K | 1.8% | 4 |
| Apr 2026 | Mad Butcher | 40.3K | 72.5% | 1 |
| Apr 2026 | Westmere Butchery | 9.9K | 17.8% | 2 |
| Apr 2026 | The Aussie Butcher | 4.4K | 7.9% | 3 |
| Apr 2026 | Neat Meat | 950 | 1.7% | 4 |
| May 2026 | Mad Butcher | 37.9K | 72.3% | 1 |
| May 2026 | Westmere Butchery | 9.9K | 18.9% | 2 |
| May 2026 | The Aussie Butcher | 3.6K | 6.9% | 3 |
| May 2026 | Neat Meat | 960 | 1.8% | 4 |
| Jun 2026 | Mad Butcher | 30.8K | 67.7% | 1 |
| Jun 2026 | Westmere Butchery | 9.9K | 21.8% | 2 |
| Jun 2026 | The Aussie Butcher | 3.6K | 8% | 3 |
| Jun 2026 | Neat Meat | 1.1K | 2.5% | 4 |
| Jul 2026 | Mad Butcher | 31.5K | 71.1% | 1 |
| Jul 2026 | Westmere Butchery | 8.1K | 18.3% | 2 |
| Jul 2026 | The Aussie Butcher | 3.6K | 8.2% | 3 |
| Jul 2026 | Neat Meat | 1.1K | 2.5% | 4 |
| Aug 2026 | Mad Butcher | 30.4K | 70.3% | 1 |
| Aug 2026 | Westmere Butchery | 8.1K | 18.8% | 2 |
| Aug 2026 | The Aussie Butcher | 3.6K | 8.4% | 3 |
| Aug 2026 | Neat Meat | 1.1K | 2.6% | 4 |
| Sep 2026 | Mad Butcher | — | — | — |
| Sep 2026 | Neat Meat | — | — | — |
| Sep 2026 | The Aussie Butcher | — | — | — |
| Sep 2026 | Westmere Butchery | — | — | — |

## What is being compared

- **Mad Butcher**: Measured on the search terms “ferry road mad butcher”, “mad butcher”, “mad butcher bbq packs”, “mad butcher chicken”, “mad butcher deals”, “mad butcher delivery”, “mad butcher fenton street”, “mad butcher ferry road”, “mad butcher hours”, “mad butcher locations”, “mad butcher lower hutt”, “mad butcher madmarket”, “mad butcher meat”, “mad butcher near me”, “mad butcher nz”, “mad butcher online”, “mad butcher opening hours”, “mad butcher palmerston”, “mad butcher palmy”, “mad butcher shops”, “mad butcher special”, “mad butcher te ngae”, “madbutcher”, “madbutcher co nz”, “madbutcher nz” and “the mad butcher ferry road”, summed into one figure.
- **Neat Meat**: Measured on the search terms “neat meat”, “neat meat near me”, “neat meat nz”, “neat meat online” and “neatmeat”, summed into one figure.
- **The Aussie Butcher**: Measured on the search terms “aussie butcher”, “the aussie butcher near me” and “the aussie butcher nz”, summed into one figure.
- **Westmere Butchery**: Measured on the search terms “westmere butchery”, “westmere butchery online” and “westmerebutchery”, summed into one figure.

- [Mad Butcher](/demand/nz/brands/mad-butcher)
- [Neat Meat](/demand/nz/brands/neat-meat)
- [The Aussie Butcher](/demand/nz/brands/the-aussie-butcher)
- [Westmere Butchery](/demand/nz/brands/westmere-butchery)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among butcher chains in New Zealand?

In August 2026, Mad Butcher was the most searched among butcher chains in New Zealand, with an estimated 30.4K branded searches and 70.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Butcher chains in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-butcher-chains

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-butcher-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.