---
title: "Business phone systems in New Zealand: Which brands are most popular in search?"
description: "Compare the cloud phone and VoIP systems New Zealand businesses call with. Share of Search among 2talk, 3CX, Aircall, Dialpad, Zoom Phone and RingCentral, the business phone systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-business-phone-systems"
publisher: "Brandwave"
---

# Business phone systems in New Zealand: Which brands are most popular in search?

Compare the cloud phone and VoIP systems New Zealand businesses call with. Share of Search among 2talk, 3CX, Aircall, Dialpad, Zoom Phone and RingCentral, the business phone systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Business phone systems
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: 2talk, 42.8%

## Which brand is most popular in search among business phone systems in New Zealand?

- In August 2026, 2talk was the most searched among business phone systems in New Zealand, with an estimated 1.8K branded searches and 42.8% estimated Share of Search within this set.
- 3CX is in 2nd place, 15.6 percentage points behind at 27.2% Share of Search.
- Across the 11 months ending August 2026, 3CX’s estimated Share of Search among business phone systems in New Zealand increased from 26.1% to 27.2%.
- Across the 11 months ending August 2026, Aircall’s estimated Share of Search among business phone systems in New Zealand increased from 10.1% to 12.3%.
- Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among business phone systems in New Zealand decreased from 14.3% to 11.6%.
- Across the 11 months ending August 2026, Zoom Phone’s estimated Share of Search among business phone systems in New Zealand decreased from 3.8% to 3.3%.
- Across the 11 months ending August 2026, 2talk’s estimated Share of Search among business phone systems in New Zealand peaked at 43.9% in May 2026 and was lowest at 37.9% in July 2026.
- Across the 11 months ending August 2026, 3CX’s estimated Share of Search among business phone systems in New Zealand peaked at 31.4% in February 2026 and was lowest at 26.1% in October 2025.
- Across the 11 months ending August 2026, Aircall’s estimated Share of Search among business phone systems in New Zealand peaked at 13.7% in July 2026 and was lowest at 10.1% in October 2025.
- Across the 11 months ending August 2026, RingCentral’s estimated Share of Search among business phone systems in New Zealand peaked at 3.3% in February 2026 and was lowest at 2% in May 2026.
- Across the 11 months ending August 2026, Aircall rose from 4th to 3rd among business phone systems in New Zealand.
- Across the 11 months ending August 2026, Dialpad fell from 3rd to 4th among business phone systems in New Zealand.
- Across the 11 months ending August 2026, 2talk and RingCentral held steady: their estimated Share of Search among business phone systems in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [2talk vs 3CX: compare search popularity](/demand/nz/compare/2talk-vs-3cx): 42.8% against 27.2% Share of Search.
- [2talk vs Aircall: compare search popularity](/demand/nz/compare/2talk-vs-aircall): 42.8% against 12.3% Share of Search.
- [2talk vs Dialpad: compare search popularity](/demand/nz/compare/2talk-vs-dialpad): 42.8% against 11.6% Share of Search.
- [2talk vs Zoom Phone: compare search popularity](/demand/nz/compare/2talk-vs-zoom-phone): 42.8% against 3.3% Share of Search.
- [3CX vs Aircall: compare search popularity](/demand/nz/compare/3cx-vs-aircall): 27.2% against 12.3% Share of Search.
- [3CX vs Dialpad: compare search popularity](/demand/nz/compare/3cx-vs-dialpad): 27.2% against 11.6% Share of Search.
- [3CX vs Zoom Phone: compare search popularity](/demand/nz/compare/3cx-vs-zoom-phone): 27.2% against 3.3% Share of Search.
- [Aircall vs Dialpad: compare search popularity](/demand/nz/compare/aircall-vs-dialpad): 12.3% against 11.6% Share of Search.
- [Aircall vs Zoom Phone: compare search popularity](/demand/nz/compare/aircall-vs-zoom-phone): 12.3% against 3.3% Share of Search.
- [Dialpad vs Zoom Phone: compare search popularity](/demand/nz/compare/dialpad-vs-zoom-phone): 11.6% against 3.3% Share of Search.

## How did search popularity change for New Zealand business phone systems in August 2026?

- In August 2026, 2talk gained estimated Share of Search among business phone systems in New Zealand, from 37.9% to 42.8%.
- In August 2026, 3CX lost estimated Share of Search among business phone systems in New Zealand, from 29.8% to 27.2%.
- In August 2026, Aircall lost estimated Share of Search among business phone systems in New Zealand, from 13.7% to 12.3%.
- In August 2026, RingCentral lost estimated Share of Search among business phone systems in New Zealand, from 3.3% to 2.8%.
- Dialpad’s estimated Share of Search among business phone systems in New Zealand has lost ground for 3 months in a row, from 12.5% to 11.6% in August 2026.
- In August 2026, Zoom Phone rose from 6th to 5th among business phone systems in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | 2talk | 42.8% | 1.8K | +23.5% | 2talk |
| 2 | 3CX | 27.2% | 1.2K | 0.0% | 3CX |
| 3 | Aircall | 12.3% | 530 | -1.9% | Aircall |
| 4 | Dialpad | 11.6% | 500 | +6.4% | Dialpad |
| 5 | Zoom Phone | 3.3% | 140 | +7.7% | Zoom Phone |
| 6 | RingCentral | 2.8% | 120 | -7.7% | RingCentral |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | 2talk | 1.8K | 43% | 1 |
| Oct 2025 | 3CX | 1.1K | 26.1% | 2 |
| Oct 2025 | Dialpad | 610 | 14.3% | 3 |
| Oct 2025 | Aircall | 430 | 10.1% | 4 |
| Oct 2025 | Zoom Phone | 160 | 3.8% | 5 |
| Oct 2025 | RingCentral | 120 | 2.8% | 6 |
| Nov 2025 | 2talk | 1.5K | 39.8% | 1 |
| Nov 2025 | 3CX | 1.1K | 29.1% | 2 |
| Nov 2025 | Dialpad | 520 | 13.9% | 3 |
| Nov 2025 | Aircall | 420 | 11.2% | 4 |
| Nov 2025 | RingCentral | 110 | 2.9% | 5 |
| Nov 2025 | Zoom Phone | 110 | 2.9% | 6 |
| Dec 2025 | 2talk | 1.2K | 39.1% | 1 |
| Dec 2025 | 3CX | 860 | 29% | 2 |
| Dec 2025 | Dialpad | 400 | 13.5% | 3 |
| Dec 2025 | Aircall | 350 | 11.8% | 4 |
| Dec 2025 | Zoom Phone | 110 | 3.7% | 5 |
| Dec 2025 | RingCentral | 90 | 3% | 6 |
| Jan 2026 | 2talk | 1.5K | 39.5% | 1 |
| Jan 2026 | 3CX | 1.1K | 29.4% | 2 |
| Jan 2026 | Dialpad | 490 | 13% | 3 |
| Jan 2026 | Aircall | 430 | 11.4% | 4 |
| Jan 2026 | Zoom Phone | 130 | 3.4% | 5 |
| Jan 2026 | RingCentral | 120 | 3.2% | 6 |
| Feb 2026 | 2talk | 1.5K | 38% | 1 |
| Feb 2026 | 3CX | 1.2K | 31.4% | 2 |
| Feb 2026 | Dialpad | 480 | 12.2% | 3 |
| Feb 2026 | Aircall | 440 | 11.2% | 4 |
| Feb 2026 | Zoom Phone | 150 | 3.8% | 5 |
| Feb 2026 | RingCentral | 130 | 3.3% | 6 |
| Mar 2026 | 2talk | 1.8K | 40.3% | 1 |
| Mar 2026 | 3CX | 1.3K | 28.2% | 2 |
| Mar 2026 | Dialpad | 610 | 13.7% | 3 |
| Mar 2026 | Aircall | 520 | 11.7% | 4 |
| Mar 2026 | Zoom Phone | 150 | 3.4% | 5 |
| Mar 2026 | RingCentral | 120 | 2.7% | 6 |
| Apr 2026 | 2talk | 1.5K | 38.5% | 1 |
| Apr 2026 | 3CX | 1.1K | 29.6% | 2 |
| Apr 2026 | Dialpad | 500 | 13.2% | 3 |
| Apr 2026 | Aircall | 450 | 11.9% | 4 |
| Apr 2026 | Zoom Phone | 140 | 3.7% | 5 |
| Apr 2026 | RingCentral | 120 | 3.2% | 6 |
| May 2026 | 2talk | 1.8K | 43.9% | 1 |
| May 2026 | 3CX | 1.1K | 27.5% | 2 |
| May 2026 | Dialpad | 510 | 12.5% | 3 |
| May 2026 | Aircall | 420 | 10.3% | 4 |
| May 2026 | Zoom Phone | 160 | 3.9% | 5 |
| May 2026 | RingCentral | 80 | 2% | 6 |
| Jun 2026 | 2talk | 1.8K | 42.4% | 1 |
| Jun 2026 | 3CX | 1.1K | 27.3% | 2 |
| Jun 2026 | Aircall | 530 | 12.6% | 3 |
| Jun 2026 | Dialpad | 510 | 12.1% | 4 |
| Jun 2026 | Zoom Phone | 130 | 3.1% | 5 |
| Jun 2026 | RingCentral | 110 | 2.6% | 6 |
| Jul 2026 | 2talk | 1.5K | 37.9% | 1 |
| Jul 2026 | 3CX | 1.2K | 29.8% | 2 |
| Jul 2026 | Aircall | 540 | 13.7% | 3 |
| Jul 2026 | Dialpad | 470 | 12% | 4 |
| Jul 2026 | RingCentral | 130 | 3.3% | 5 |
| Jul 2026 | Zoom Phone | 130 | 3.3% | 6 |
| Aug 2026 | 2talk | 1.8K | 42.8% | 1 |
| Aug 2026 | 3CX | 1.2K | 27.2% | 2 |
| Aug 2026 | Aircall | 530 | 12.3% | 3 |
| Aug 2026 | Dialpad | 500 | 11.6% | 4 |
| Aug 2026 | Zoom Phone | 140 | 3.3% | 5 |
| Aug 2026 | RingCentral | 120 | 2.8% | 6 |
| Sep 2026 | 2talk | — | — | — |
| Sep 2026 | 3CX | — | — | — |
| Sep 2026 | Aircall | — | — | — |
| Sep 2026 | Dialpad | — | — | — |
| Sep 2026 | RingCentral | — | — | — |
| Sep 2026 | Zoom Phone | — | — | — |

## What is being compared

- **2talk**: Measured on the search terms “2talk”, “2talk co nz”, “2talk nz” and “2talk voip”, summed into one figure.
- **3CX**: Measured on the search terms “3cx”, “3cx calls”, “3cx com”, “3cx download”, “3cx near me”, “3cx nz”, “3cx online”, “3cx phone”, “3cx pri” and “3cx voip”, summed into one figure.
- **Aircall**: Measured on the search terms “aircall”, “aircall download”, “aircall io”, “aircall online”, “aircall phone system” and “aircall voip”, summed into one figure.
- **Dialpad**: Measured on the search terms “dialpad”, “dialpad com”, “dialpad download”, “dialpad nz”, “dialpad online”, “dialpad phone”, “dialpad phone system” and “dialpad voip”, summed into one figure.
- **RingCentral**: Measured on the search terms “ringcentral”, “ringcentral calls”, “ringcentral com”, “ringcentral new zealand”, “ringcentral online”, “ringcentral phone system” and “ringcentral voip”, summed into one figure.
- **Zoom Phone**: Measured on the search terms “zoom com”, “zoom phone”, “zoom phone nz”, “zoom phone voip” and “zoomphone”, summed into one figure.

- [2talk](/demand/nz/brands/2talk)
- [3CX](/demand/nz/brands/3cx)
- [Aircall](/demand/nz/brands/aircall)
- [Dialpad](/demand/nz/brands/dialpad)
- [RingCentral](/demand/nz/brands/ringcentral)
- [Zoom Phone](/demand/nz/brands/zoom-phone)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among business phone systems in New Zealand?

In August 2026, 2talk was the most searched among business phone systems in New Zealand, with an estimated 1.8K branded searches and 42.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Business phone systems in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-business-phone-systems

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-business-phone-systems. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
