--- title: "Business lenders in New Zealand: Which brands are most popular in search?" description: "Compare the small business loan providers New Zealand businesses borrow from. Share of Search among Heartland Bank, Prospa, Lending Crowd and Banjo Loans, the business lenders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-business-lenders" publisher: "Brandwave" --- # Business lenders in New Zealand: Which brands are most popular in search? Compare the small business loan providers New Zealand businesses borrow from. Share of Search among Heartland Bank, Prospa, Lending Crowd and Banjo Loans, the business lenders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Business lenders - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Heartland Bank, 86.1% ## Which brand is most popular in search among business lenders in New Zealand? - In August 2026, Heartland Bank was the most searched among business lenders in New Zealand, with an estimated 15.2K branded searches and 86.1% estimated Share of Search within this set. - Prospa is in 2nd place, 73.6 percentage points behind at 12.5% Share of Search. - Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among business lenders in New Zealand increased from 85.5% to 86.1%. - Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand decreased from 2.2% to 1.3%. - Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among business lenders in New Zealand peaked at 89.6% in June 2026 and was lowest at 84.6% in March 2026. - Across the 11 months ending August 2026, Prospa’s estimated Share of Search among business lenders in New Zealand peaked at 13.7% in March 2026 and was lowest at 9.2% in June 2026. - Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand peaked at 2.3% in December 2025 and was lowest at 1.2% in June 2026. - Across the 11 months ending August 2026, Prospa and Banjo Loans held steady: their estimated Share of Search among business lenders in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Heartland Bank vs Prospa: compare search popularity](/demand/nz/compare/heartland-bank-vs-prospa): 86.1% against 12.5% Share of Search. ## How did search popularity change for New Zealand business lenders in August 2026? - In August 2026, Prospa gained estimated Share of Search among business lenders in New Zealand, from 10.9% to 12.5%. - In August 2026, Heartland Bank lost estimated Share of Search among business lenders in New Zealand, from 87.8% to 86.1%. - Estimated monthly branded searches for Lending Crowd in New Zealand fell 42.5% over 11 measured months, from 400 to 230 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Heartland Bank | 86.1% | 15.2K | -0.1% | Heartland Bank Limited | | 2 | Prospa | 12.5% | 2.2K | +16.9% | Prospa | | 3 | Lending Crowd | 1.3% | 230 | +9.5% | Lending Crowd | | 4 | Banjo Loans | 0.06% | 10 | 0.0% | Banjo Loans | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heartland Bank | 15.3K | 85.5% | 1 | | Oct 2025 | Prospa | 2.2K | 12.2% | 2 | | Oct 2025 | Lending Crowd | 400 | 2.2% | 3 | | Oct 2025 | Banjo Loans | 10 | 0.06% | 4 | | Nov 2025 | Heartland Bank | 15.2K | 86% | 1 | | Nov 2025 | Prospa | 2.1K | 11.9% | 2 | | Nov 2025 | Lending Crowd | 370 | 2.1% | 3 | | Nov 2025 | Banjo Loans | 10 | 0.06% | 4 | | Dec 2025 | Heartland Bank | 12.5K | 87.9% | 1 | | Dec 2025 | Prospa | 1.4K | 9.9% | 2 | | Dec 2025 | Lending Crowd | 320 | 2.3% | 3 | | Dec 2025 | Banjo Loans | 0 | 0% | 4 | | Jan 2026 | Heartland Bank | 15.2K | 86.1% | 1 | | Jan 2026 | Prospa | 2.1K | 11.7% | 2 | | Jan 2026 | Lending Crowd | 370 | 2.1% | 3 | | Jan 2026 | Banjo Loans | 10 | 0.06% | 4 | | Feb 2026 | Heartland Bank | 15.2K | 86.1% | 1 | | Feb 2026 | Prospa | 2.1K | 11.9% | 2 | | Feb 2026 | Lending Crowd | 350 | 2% | 3 | | Feb 2026 | Banjo Loans | 10 | 0.06% | 4 | | Mar 2026 | Heartland Bank | 15.3K | 84.6% | 1 | | Mar 2026 | Prospa | 2.5K | 13.7% | 2 | | Mar 2026 | Lending Crowd | 300 | 1.7% | 3 | | Mar 2026 | Banjo Loans | 10 | 0.06% | 4 | | Apr 2026 | Heartland Bank | 15.3K | 86.5% | 1 | | Apr 2026 | Prospa | 2.1K | 11.9% | 2 | | Apr 2026 | Lending Crowd | 260 | 1.5% | 3 | | Apr 2026 | Banjo Loans | 10 | 0.06% | 4 | | May 2026 | Heartland Bank | 15.3K | 85.8% | 1 | | May 2026 | Prospa | 2.2K | 12.3% | 2 | | May 2026 | Lending Crowd | 320 | 1.8% | 3 | | May 2026 | Banjo Loans | 10 | 0.06% | 4 | | Jun 2026 | Heartland Bank | 22.7K | 89.6% | 1 | | Jun 2026 | Prospa | 2.3K | 9.2% | 2 | | Jun 2026 | Lending Crowd | 300 | 1.2% | 3 | | Jun 2026 | Banjo Loans | 10 | 0.04% | 4 | | Jul 2026 | Heartland Bank | 15.2K | 87.8% | 1 | | Jul 2026 | Prospa | 1.9K | 10.9% | 2 | | Jul 2026 | Lending Crowd | 210 | 1.2% | 3 | | Jul 2026 | Banjo Loans | 10 | 0.06% | 4 | | Aug 2026 | Heartland Bank | 15.2K | 86.1% | 1 | | Aug 2026 | Prospa | 2.2K | 12.5% | 2 | | Aug 2026 | Lending Crowd | 230 | 1.3% | 3 | | Aug 2026 | Banjo Loans | 10 | 0.06% | 4 | | Sep 2026 | Banjo Loans | — | — | — | | Sep 2026 | Heartland Bank | — | — | — | | Sep 2026 | Lending Crowd | — | — | — | | Sep 2026 | Prospa | — | — | — | ## What is being compared - **Banjo Loans**: Measured on the search term “banjo loans”. - **Heartland Bank**: Measured on the search terms “Heartland Bank”, “heartland bank business loan”, “heartland bank home loan”, “heartland bank home loans”, “heartland bank loan”, “heartland bank mortgage”, “heartland bank mortgages”, “heartland bank personal loan”, “heartland bank savings”, “heartland bank savings account”, “heartland bank term deposit” and “heartland business loan”, summed into one figure. - **Lending Crowd**: Measured on the search terms “lending crowd”, “lending crowd nz”, “lendingcrowd” and “lendingcrowd nz”, summed into one figure. - **Prospa**: Measured on the search terms “prospa”, “prospa business finance”, “prospa business loan”, “prospa co nz”, “prospa finance”, “prospa loan”, “prospa near me”, “prospa new zealand” and “prospa nz”, summed into one figure. - [Banjo Loans](/demand/nz/brands/banjo-loans) - [Heartland Bank](/demand/nz/brands/heartland-bank) - [Lending Crowd](/demand/nz/brands/lending-crowd) - [Prospa](/demand/nz/brands/prospa) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among business lenders in New Zealand? In August 2026, Heartland Bank was the most searched among business lenders in New Zealand, with an estimated 15.2K branded searches and 86.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Business lenders in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-business-lenders This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-business-lenders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.