--- title: "Docebo vs Totara: Which is searched more in New Zealand?" description: "Is Docebo or Totara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business learning management systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-business-learning-management-systems/compare/docebo-vs-totara" publisher: "Brandwave" --- # Docebo vs Totara: Which is searched more in New Zealand? Is Docebo or Totara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business learning management systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Docebo and Totara - **Competitive set**: Business learning management systems - **Market**: New Zealand - **Month measured**: Sep 2026 - **Docebo Share of Search**: 9.3% - **Totara Share of Search**: 14.7% ## Is Docebo or Totara more popular in search? - In September 2026, Totara had more branded searches than Docebo among business learning management systems in New Zealand. Totara had about 110 branded searches, while Docebo had 70. Totara made up 14.7% of all business learning management system searches we track, and Docebo accounted for 9.3%. - Totara was ahead of Docebo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Docebo’s share of searches among business learning management systems in New Zealand moved from 10.3% to 9.3%, and its estimated monthly branded searches moved from 90 to 70. - Across the 12 months ending September 2026, Totara’s share of searches among business learning management systems in New Zealand moved from 19.5% to 14.7%, and its estimated monthly branded searches moved from 170 to 110. ## Top business learning management systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Totara was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Docebo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Totara was listed before Docebo in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LearnUpon | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Totara | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | TalentLMS | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Docebo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Intuto | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Absorb LMS | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | 360Learning | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business learning management systems - Asked ChatGPT "Which business learning management system should I use in New Zealand?": 1. LearnUpon, 2. Totara, 3. TalentLMS - Asked ChatGPT "What are the best business learning management systems in New Zealand?": 1. Totara, 2. LearnUpon, 3. TalentLMS, 4. Docebo, 5. Intuto - Asked ChatGPT "What's the best business learning management system in New Zealand for employee training?": 1. Totara, 2. TalentLMS, 3. Intuto - Searched Google, AI Overview "learning management system nz": 1. TalentLMS - Searched Google, AI Overview "online training platform": 1. LearnUpon, 2. Docebo, 3. Absorb LMS Not named in any answer: 360Learning. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand business learning management systems in September 2026? - In September 2026, Docebo gained share of searches among business learning management systems in New Zealand, from 7.6% to 9.3%. - In September 2026, Totara lost share of searches among business learning management systems in New Zealand, from 16.7% to 14.7%. ## Month by month | Month | Docebo estimated searches | Docebo Share of Search | Docebo rank | Totara estimated searches | Totara Share of Search | Totara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 10.3% | 4 | 170 | 19.5% | 3 | | Nov 2025 | 70 | 8.4% | 4 | 170 | 20.5% | 3 | | Dec 2025 | 50 | 7.8% | 4 | 110 | 17.2% | 3 | | Jan 2026 | 90 | 11.7% | 4 | 110 | 14.3% | 3 | | Feb 2026 | 70 | 7.5% | 4 | 170 | 18.3% | 3 | | Mar 2026 | 70 | 7.9% | 4 | 170 | 19.1% | 3 | | Apr 2026 | 70 | 8.5% | 4 | 110 | 13.4% | 3 | | May 2026 | 70 | 8.8% | 4 | 140 | 17.5% | 3 | | Jun 2026 | 70 | 7.6% | 5 | 140 | 15.2% | 3 | | Jul 2026 | 70 | 9.9% | 4 | 110 | 15.5% | 3 | | Aug 2026 | 50 | 7.6% | 4 | 110 | 16.7% | 3 | | Sep 2026 | 70 | 9.3% | 4 | 110 | 14.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Docebo’s and Totara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Docebo**: Measured on the search term “docebo”. - **Totara**: Measured on the search term “totara learn”. - [Docebo profile](/demand/nz/brands/docebo) - [Totara profile](/demand/nz/brands/totara) - [All business learning management systems in New Zealand](/demand/nz/categories/nz-business-learning-management-systems): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Docebo or Totara more popular in search? In September 2026, Totara had more branded searches than Docebo among business learning management systems in New Zealand. Totara had about 110 branded searches, while Docebo had 70. Totara made up 14.7% of all business learning management system searches we track, and Docebo accounted for 9.3%. ## Cite this page Brandwave. "Docebo vs Totara: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-business-learning-management-systems/compare/docebo-vs-totara This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-business-learning-management-systems/compare/docebo-vs-totara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.