---
title: "Business learning management systems in New Zealand: Which are searched most?"
description: "Compare services and tools used to manage training and learning programs for organizations. Share of Search among Intuto, TalentLMS, Totara, Docebo, LearnUpon, Absorb LMS and 360Learning, the business learning management systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-business-learning-management-systems"
publisher: "Brandwave"
---

# Business learning management systems in New Zealand: Which are searched most?

Compare services and tools used to manage training and learning programs for organizations. Share of Search among Intuto, TalentLMS, Totara, Docebo, LearnUpon, Absorb LMS and 360Learning, the business learning management systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Business learning management systems
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Intuto, 34.7%

## Which brand is most popular in search among business learning management systems in New Zealand?

- In September 2026, Intuto was the most searched among business learning management systems in New Zealand, with an estimated 260 branded searches, 34.7% of all searches for the seven we track.
- TalentLMS is in 2nd place, 6.7 percentage points behind at 28%.
- Across the 12 months ending September 2026, Intuto’s share of searches among business learning management systems in New Zealand decreased from 36.8% to 34.7%.
- Across the 12 months ending September 2026, TalentLMS’s share of searches among business learning management systems in New Zealand increased from 24.1% to 28%.
- Across the 12 months ending September 2026, Totara’s share of searches among business learning management systems in New Zealand decreased from 19.5% to 14.7%.
- Across the 12 months ending September 2026, Docebo’s share of searches among business learning management systems in New Zealand decreased from 10.3% to 9.3%.
- Across the 12 months ending September 2026, LearnUpon’s share of searches among business learning management systems in New Zealand increased from 3.4% to 6.7%.
- Across the 12 months ending September 2026, Absorb LMS’s share of searches among business learning management systems in New Zealand increased from 4.6% to 5.3%.
- Across the 12 months ending September 2026, Intuto’s share of searches among business learning management systems in New Zealand peaked at 41.9% in February 2026 and was lowest at 34.7% in September 2026.
- Across the 12 months ending September 2026, TalentLMS’s share of searches among business learning management systems in New Zealand peaked at 28.3% in June 2026 and was lowest at 18.2% in January 2026.
- Across the 12 months ending September 2026, Totara’s share of searches among business learning management systems in New Zealand peaked at 20.5% in November 2025 and was lowest at 13.4% in April 2026.
- Across the 12 months ending September 2026, Docebo’s share of searches among business learning management systems in New Zealand peaked at 11.7% in January 2026 and was lowest at 7.5% in February 2026.
- Across the 12 months ending September 2026, LearnUpon’s share of searches among business learning management systems in New Zealand peaked at 7.6% in August 2026 and was lowest at 3.4% in October 2025.
- Across the 12 months ending September 2026, Absorb LMS’s share of searches among business learning management systems in New Zealand peaked at 7.6% in June 2026 and was lowest at 4.3% in February 2026.
- Across the 12 months ending September 2026, 360Learning’s share of searches among business learning management systems in New Zealand peaked at 3.4% in March 2026 and was lowest at 1.1% in June 2026.
- Across the 12 months ending September 2026, LearnUpon rose from 6th to 5th among business learning management systems in New Zealand.
- Across the 12 months ending September 2026, Absorb LMS fell from 5th to 6th among business learning management systems in New Zealand.
- Across the 12 months ending September 2026, 360Learning held steady: its share of searches among business learning management systems in New Zealand moved less than 0.5 percentage points.

## Top business learning management systems in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, TalentLMS was mentioned most often, in four of the five answers. LearnUpon was recommended most often, coming first in two out of four answers that gave a list. Totara was second, and TalentLMS was third. 360Learning, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| LearnUpon | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Totara | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| TalentLMS | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Docebo | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Intuto | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Absorb LMS | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| 360Learning | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about business learning management systems

- Asked ChatGPT "Which business learning management system should I use in New Zealand?": 1. LearnUpon, 2. Totara, 3. TalentLMS
- Asked ChatGPT "What are the best business learning management systems in New Zealand?": 1. Totara, 2. LearnUpon, 3. TalentLMS, 4. Docebo, 5. Intuto
- Asked ChatGPT "What's the best business learning management system in New Zealand for employee training?": 1. Totara, 2. TalentLMS, 3. Intuto
- Searched Google, AI Overview "learning management system nz": 1. TalentLMS
- Searched Google, AI Overview "online training platform": 1. LearnUpon, 2. Docebo, 3. Absorb LMS

Not named in any answer: 360Learning.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Intuto vs TalentLMS: compare search popularity](/demand/nz/compare/intuto-vs-talentlms): 34.7% against 28% Share of Search.
- [Intuto vs Totara: compare search popularity](/demand/nz/compare/intuto-vs-totara): 34.7% against 14.7% Share of Search.
- [Intuto vs Docebo: compare search popularity](/demand/nz/compare/docebo-vs-intuto): 34.7% against 9.3% Share of Search.
- [Intuto vs LearnUpon: compare search popularity](/demand/nz/compare/intuto-vs-learnupon): 34.7% against 6.7% Share of Search.
- [TalentLMS vs Totara: compare search popularity](/demand/nz/compare/talentlms-vs-totara): 28% against 14.7% Share of Search.
- [TalentLMS vs Docebo: compare search popularity](/demand/nz/compare/docebo-vs-talentlms): 28% against 9.3% Share of Search.
- [TalentLMS vs LearnUpon: compare search popularity](/demand/nz/compare/learnupon-vs-talentlms): 28% against 6.7% Share of Search.
- [Totara vs Docebo: compare search popularity](/demand/nz/compare/docebo-vs-totara): 14.7% against 9.3% Share of Search.
- [Totara vs LearnUpon: compare search popularity](/demand/nz/compare/learnupon-vs-totara): 14.7% against 6.7% Share of Search.
- [Docebo vs LearnUpon: compare search popularity](/demand/nz/compare/docebo-vs-learnupon): 9.3% against 6.7% Share of Search.

## How did search popularity change for New Zealand business learning management systems in September 2026?

- In September 2026, TalentLMS gained share of searches among business learning management systems in New Zealand, from 21.2% to 28%.
- In September 2026, Docebo gained share of searches among business learning management systems in New Zealand, from 7.6% to 9.3%.
- In September 2026, Intuto lost share of searches among business learning management systems in New Zealand, from 39.4% to 34.7%.
- In September 2026, Totara lost share of searches among business learning management systems in New Zealand, from 16.7% to 14.7%.
- In September 2026, LearnUpon lost share of searches among business learning management systems in New Zealand, from 7.6% to 6.7%.
- In September 2026, Absorb LMS lost share of searches among business learning management systems in New Zealand, from 6.1% to 5.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Intuto | 34.7% | 260 | 0.0% | Intuto |
| 2 | TalentLMS | 28% | 210 | +50.0% | TalentLMS |
| 3 | Totara | 14.7% | 110 | 0.0% | Totara |
| 4 | Docebo | 9.3% | 70 | +40.0% | Docebo |
| 5 | LearnUpon | 6.7% | 50 | 0.0% | LearnUpon |
| 6 | Absorb LMS | 5.3% | 40 | 0.0% | Absorb LMS |
| 7 | 360Learning | 1.3% | 10 | 0.0% | 360Learning |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Intuto | 320 | 36.8% | 1 |
| Oct 2025 | TalentLMS | 210 | 24.1% | 2 |
| Oct 2025 | Totara | 170 | 19.5% | 3 |
| Oct 2025 | Docebo | 90 | 10.3% | 4 |
| Oct 2025 | Absorb LMS | 40 | 4.6% | 5 |
| Oct 2025 | LearnUpon | 30 | 3.4% | 6 |
| Oct 2025 | 360Learning | 10 | 1.1% | 7 |
| Nov 2025 | Intuto | 320 | 38.6% | 1 |
| Nov 2025 | TalentLMS | 170 | 20.5% | 2 |
| Nov 2025 | Totara | 170 | 20.5% | 3 |
| Nov 2025 | Docebo | 70 | 8.4% | 4 |
| Nov 2025 | Absorb LMS | 50 | 6% | 5 |
| Nov 2025 | LearnUpon | 40 | 4.8% | 6 |
| Nov 2025 | 360Learning | 10 | 1.2% | 7 |
| Dec 2025 | Intuto | 260 | 40.6% | 1 |
| Dec 2025 | TalentLMS | 140 | 21.9% | 2 |
| Dec 2025 | Totara | 110 | 17.2% | 3 |
| Dec 2025 | Docebo | 50 | 7.8% | 4 |
| Dec 2025 | Absorb LMS | 30 | 4.7% | 5 |
| Dec 2025 | LearnUpon | 30 | 4.7% | 6 |
| Dec 2025 | 360Learning | 20 | 3.1% | 7 |
| Jan 2026 | Intuto | 320 | 41.6% | 1 |
| Jan 2026 | TalentLMS | 140 | 18.2% | 2 |
| Jan 2026 | Totara | 110 | 14.3% | 3 |
| Jan 2026 | Docebo | 90 | 11.7% | 4 |
| Jan 2026 | Absorb LMS | 50 | 6.5% | 5 |
| Jan 2026 | LearnUpon | 40 | 5.2% | 6 |
| Jan 2026 | 360Learning | 20 | 2.6% | 7 |
| Feb 2026 | Intuto | 390 | 41.9% | 1 |
| Feb 2026 | TalentLMS | 170 | 18.3% | 2 |
| Feb 2026 | Totara | 170 | 18.3% | 3 |
| Feb 2026 | Docebo | 70 | 7.5% | 4 |
| Feb 2026 | LearnUpon | 70 | 7.5% | 5 |
| Feb 2026 | Absorb LMS | 40 | 4.3% | 6 |
| Feb 2026 | 360Learning | 20 | 2.2% | 7 |
| Mar 2026 | Intuto | 320 | 36% | 1 |
| Mar 2026 | TalentLMS | 210 | 23.6% | 2 |
| Mar 2026 | Totara | 170 | 19.1% | 3 |
| Mar 2026 | Docebo | 70 | 7.9% | 4 |
| Mar 2026 | Absorb LMS | 50 | 5.6% | 5 |
| Mar 2026 | LearnUpon | 40 | 4.5% | 6 |
| Mar 2026 | 360Learning | 30 | 3.4% | 7 |
| Apr 2026 | Intuto | 320 | 39% | 1 |
| Apr 2026 | TalentLMS | 210 | 25.6% | 2 |
| Apr 2026 | Totara | 110 | 13.4% | 3 |
| Apr 2026 | Docebo | 70 | 8.5% | 4 |
| Apr 2026 | Absorb LMS | 50 | 6.1% | 5 |
| Apr 2026 | LearnUpon | 40 | 4.9% | 6 |
| Apr 2026 | 360Learning | 20 | 2.4% | 7 |
| May 2026 | Intuto | 320 | 40% | 1 |
| May 2026 | TalentLMS | 170 | 21.3% | 2 |
| May 2026 | Totara | 140 | 17.5% | 3 |
| May 2026 | Docebo | 70 | 8.8% | 4 |
| May 2026 | Absorb LMS | 50 | 6.3% | 5 |
| May 2026 | LearnUpon | 40 | 5% | 6 |
| May 2026 | 360Learning | 10 | 1.3% | 7 |
| Jun 2026 | Intuto | 320 | 34.8% | 1 |
| Jun 2026 | TalentLMS | 260 | 28.3% | 2 |
| Jun 2026 | Totara | 140 | 15.2% | 3 |
| Jun 2026 | Absorb LMS | 70 | 7.6% | 4 |
| Jun 2026 | Docebo | 70 | 7.6% | 5 |
| Jun 2026 | LearnUpon | 50 | 5.4% | 6 |
| Jun 2026 | 360Learning | 10 | 1.1% | 7 |
| Jul 2026 | Intuto | 260 | 36.6% | 1 |
| Jul 2026 | TalentLMS | 170 | 23.9% | 2 |
| Jul 2026 | Totara | 110 | 15.5% | 3 |
| Jul 2026 | Docebo | 70 | 9.9% | 4 |
| Jul 2026 | LearnUpon | 50 | 7% | 5 |
| Jul 2026 | Absorb LMS | 40 | 5.6% | 6 |
| Jul 2026 | 360Learning | 10 | 1.4% | 7 |
| Aug 2026 | Intuto | 260 | 39.4% | 1 |
| Aug 2026 | TalentLMS | 140 | 21.2% | 2 |
| Aug 2026 | Totara | 110 | 16.7% | 3 |
| Aug 2026 | Docebo | 50 | 7.6% | 4 |
| Aug 2026 | LearnUpon | 50 | 7.6% | 5 |
| Aug 2026 | Absorb LMS | 40 | 6.1% | 6 |
| Aug 2026 | 360Learning | 10 | 1.5% | 7 |
| Sep 2026 | Intuto | 260 | 34.7% | 1 |
| Sep 2026 | TalentLMS | 210 | 28% | 2 |
| Sep 2026 | Totara | 110 | 14.7% | 3 |
| Sep 2026 | Docebo | 70 | 9.3% | 4 |
| Sep 2026 | LearnUpon | 50 | 6.7% | 5 |
| Sep 2026 | Absorb LMS | 40 | 5.3% | 6 |
| Sep 2026 | 360Learning | 10 | 1.3% | 7 |

## What is being compared

- **360Learning**: Measured on the search term “360learning”.
- **Absorb LMS**: Measured on the search term “absorb lms”.
- **Docebo**: Measured on the search term “docebo”.
- **Intuto**: Measured on the search term “intuto”.
- **LearnUpon**: Measured on the search terms “learn upon” and “learnupon”, summed into one figure.
- **TalentLMS**: Measured on the search term “talentlms”.
- **Totara**: Measured on the search term “totara learn”.

- [360Learning](/demand/nz/brands/360learning)
- [Absorb LMS](/demand/nz/brands/absorb-lms)
- [Docebo](/demand/nz/brands/docebo)
- [Intuto](/demand/nz/brands/intuto)
- [LearnUpon](/demand/nz/brands/learnupon)
- [TalentLMS](/demand/nz/brands/talentlms)
- [Totara](/demand/nz/brands/totara)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among business learning management systems in New Zealand?

In September 2026, Intuto was the most searched among business learning management systems in New Zealand, with an estimated 260 branded searches, 34.7% of all searches for the seven we track.

## Cite this page

Brandwave. "Business learning management systems in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-business-learning-management-systems

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-business-learning-management-systems. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.