---
title: "Business intelligence tools in New Zealand: Which brands are most popular in search?"
description: "Compare the BI and data visualisation tools New Zealand teams report with. Share of Search among Power BI, Tableau, Looker Studio, Qlik and Metabase, the business intelligence tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-business-intelligence-tools"
publisher: "Brandwave"
---

# Business intelligence tools in New Zealand: Which brands are most popular in search?

Compare the BI and data visualisation tools New Zealand teams report with. Share of Search among Power BI, Tableau, Looker Studio, Qlik and Metabase, the business intelligence tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Business intelligence tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Power BI, 73%

## Which brand is most popular in search among business intelligence tools in New Zealand?

- In August 2026, Power BI was the most searched among business intelligence tools in New Zealand, with an estimated 9.2K branded searches and 73% estimated Share of Search within this set.
- Tableau is in 2nd place, 61.8 percentage points behind at 11.2% Share of Search.
- Across the 11 months ending August 2026, Looker Studio’s estimated Share of Search among business intelligence tools in New Zealand decreased from 9.5% to 8%.
- Across the 11 months ending August 2026, Metabase’s estimated Share of Search among business intelligence tools in New Zealand increased from 2.2% to 3.3%.
- Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools in New Zealand peaked at 79.2% in June 2026 and was lowest at 71.9% in May 2026.
- Across the 11 months ending August 2026, Tableau’s estimated Share of Search among business intelligence tools in New Zealand peaked at 13.3% in May 2026 and was lowest at 7.6% in June 2026.
- Across the 11 months ending August 2026, Looker Studio’s estimated Share of Search among business intelligence tools in New Zealand peaked at 11.4% in January 2026 and was lowest at 7.8% in June 2026.
- Across the 11 months ending August 2026, Qlik’s estimated Share of Search among business intelligence tools in New Zealand peaked at 4.7% in October 2025 and was lowest at 3.2% in June 2026.
- Across the 11 months ending August 2026, Metabase’s estimated Share of Search among business intelligence tools in New Zealand peaked at 3.3% in August 2026 and was lowest at 2% in December 2025.
- Across the 11 months ending August 2026, Power BI, Tableau and Qlik held steady: their estimated Share of Search among business intelligence tools in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Power BI vs Tableau: compare search popularity](/demand/nz/compare/power-bi-vs-tableau): 73% against 11.2% Share of Search.
- [Power BI vs Looker Studio: compare search popularity](/demand/nz/compare/looker-studio-vs-power-bi): 73% against 8% Share of Search.
- [Power BI vs Qlik: compare search popularity](/demand/nz/compare/power-bi-vs-qlik): 73% against 4.4% Share of Search.
- [Power BI vs Metabase: compare search popularity](/demand/nz/compare/metabase-vs-power-bi): 73% against 3.3% Share of Search.
- [Tableau vs Looker Studio: compare search popularity](/demand/nz/compare/looker-studio-vs-tableau): 11.2% against 8% Share of Search.
- [Tableau vs Qlik: compare search popularity](/demand/nz/compare/qlik-vs-tableau): 11.2% against 4.4% Share of Search.
- [Tableau vs Metabase: compare search popularity](/demand/nz/compare/metabase-vs-tableau): 11.2% against 3.3% Share of Search.
- [Looker Studio vs Qlik: compare search popularity](/demand/nz/compare/looker-studio-vs-qlik): 8% against 4.4% Share of Search.
- [Looker Studio vs Metabase: compare search popularity](/demand/nz/compare/looker-studio-vs-metabase): 8% against 3.3% Share of Search.
- [Qlik vs Metabase: compare search popularity](/demand/nz/compare/metabase-vs-qlik): 4.4% against 3.3% Share of Search.

## How did search popularity change for New Zealand business intelligence tools in August 2026?

- In August 2026, Tableau gained estimated Share of Search among business intelligence tools in New Zealand, from 9.6% to 11.2%.
- In August 2026, Metabase gained estimated Share of Search among business intelligence tools in New Zealand, from 2.3% to 3.3%.
- In August 2026, Power BI lost estimated Share of Search among business intelligence tools in New Zealand, from 75.4% to 73%.
- In August 2026, Looker Studio lost estimated Share of Search among business intelligence tools in New Zealand, from 8.8% to 8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Power BI | 73% | 9.2K | +1.1% | Microsoft |
| 2 | Tableau | 11.2% | 1.4K | +22.6% | Tableau |
| 3 | Looker Studio | 8% | 1K | -4.7% | Google |
| 4 | Qlik | 4.4% | 550 | +17.0% | Qlik |
| 5 | Metabase | 3.3% | 420 | +50.0% | Metabase |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Power BI | 9.3K | 72.8% | 1 |
| Oct 2025 | Tableau | 1.4K | 10.8% | 2 |
| Oct 2025 | Looker Studio | 1.2K | 9.5% | 3 |
| Oct 2025 | Qlik | 600 | 4.7% | 4 |
| Oct 2025 | Metabase | 280 | 2.2% | 5 |
| Nov 2025 | Power BI | 9.2K | 73.4% | 1 |
| Nov 2025 | Tableau | 1.4K | 11.1% | 2 |
| Nov 2025 | Looker Studio | 1.2K | 9.6% | 3 |
| Nov 2025 | Qlik | 460 | 3.7% | 4 |
| Nov 2025 | Metabase | 280 | 2.2% | 5 |
| Dec 2025 | Power BI | 7.2K | 75.4% | 1 |
| Dec 2025 | Tableau | 960 | 10% | 2 |
| Dec 2025 | Looker Studio | 860 | 9% | 3 |
| Dec 2025 | Qlik | 350 | 3.6% | 4 |
| Dec 2025 | Metabase | 190 | 2% | 5 |
| Jan 2026 | Power BI | 7.5K | 72.2% | 1 |
| Jan 2026 | Looker Studio | 1.2K | 11.4% | 2 |
| Jan 2026 | Tableau | 1.1K | 10.5% | 3 |
| Jan 2026 | Qlik | 380 | 3.7% | 4 |
| Jan 2026 | Metabase | 230 | 2.2% | 5 |
| Feb 2026 | Power BI | 9.1K | 73.2% | 1 |
| Feb 2026 | Tableau | 1.4K | 11.4% | 2 |
| Feb 2026 | Looker Studio | 1.2K | 9.6% | 3 |
| Feb 2026 | Qlik | 440 | 3.6% | 4 |
| Feb 2026 | Metabase | 280 | 2.3% | 5 |
| Mar 2026 | Power BI | 11.2K | 72.3% | 1 |
| Mar 2026 | Tableau | 1.8K | 11.7% | 2 |
| Mar 2026 | Looker Studio | 1.5K | 10% | 3 |
| Mar 2026 | Qlik | 510 | 3.3% | 4 |
| Mar 2026 | Metabase | 420 | 2.7% | 5 |
| Apr 2026 | Power BI | 9.2K | 72.2% | 1 |
| Apr 2026 | Tableau | 1.4K | 11.3% | 2 |
| Apr 2026 | Looker Studio | 1.2K | 9.7% | 3 |
| Apr 2026 | Qlik | 510 | 4% | 4 |
| Apr 2026 | Metabase | 350 | 2.8% | 5 |
| May 2026 | Power BI | 9.8K | 71.9% | 1 |
| May 2026 | Tableau | 1.8K | 13.3% | 2 |
| May 2026 | Looker Studio | 1.2K | 8.7% | 3 |
| May 2026 | Qlik | 480 | 3.5% | 4 |
| May 2026 | Metabase | 340 | 2.5% | 5 |
| Jun 2026 | Power BI | 12.4K | 79.2% | 1 |
| Jun 2026 | Looker Studio | 1.2K | 7.8% | 2 |
| Jun 2026 | Tableau | 1.2K | 7.6% | 3 |
| Jun 2026 | Qlik | 500 | 3.2% | 4 |
| Jun 2026 | Metabase | 350 | 2.2% | 5 |
| Jul 2026 | Power BI | 9.1K | 75.4% | 1 |
| Jul 2026 | Tableau | 1.1K | 9.6% | 2 |
| Jul 2026 | Looker Studio | 1.1K | 8.8% | 3 |
| Jul 2026 | Qlik | 470 | 3.9% | 4 |
| Jul 2026 | Metabase | 280 | 2.3% | 5 |
| Aug 2026 | Power BI | 9.2K | 73% | 1 |
| Aug 2026 | Tableau | 1.4K | 11.2% | 2 |
| Aug 2026 | Looker Studio | 1K | 8% | 3 |
| Aug 2026 | Qlik | 550 | 4.4% | 4 |
| Aug 2026 | Metabase | 420 | 3.3% | 5 |
| Sep 2026 | Looker Studio | — | — | — |
| Sep 2026 | Metabase | — | — | — |
| Sep 2026 | Power BI | — | — | — |
| Sep 2026 | Qlik | — | — | — |
| Sep 2026 | Tableau | — | — | — |

## What is being compared

- **Looker Studio**: Measured on the search terms “looker studio”, “looker studio bi”, “looker studio dashboard”, “looker studio reports”, “lookerstudio” and “lookerstudio dashboard”, summed into one figure.
- **Metabase**: Measured on the search terms “metabase”, “metabase bi”, “metabase dashboard” and “metabase reports”, summed into one figure.
- **Power BI**: Measured on the search terms “power bi application”, “power bi bi”, “power bi consulting”, “power bi dashboard”, “power bi data visualisation”, “power bi nz”, “power bi online”, “power bi pricing”, “power bi professional”, “power bi reporting”, “power bi service”, “power bi web”, “power bi what is”, “powerbi”, “powerbi bi” and “powerbi dashboard”, summed into one figure.
- **Qlik**: Measured on the search terms “qlik”, “qlik bi”, “qlik com”, “qlik data visualisation”, “qlik nz”, “qlik online”, “qlik qlikview”, “qlik reports” and “qlik sense”, summed into one figure.
- **Tableau**: Measured on the search terms “tableau”, “tableau bi”, “tableau com”, “tableau dashboard”, “tableau data visualisation”, “tableau near me”, “tableau nz”, “tableau online” and “tableau reports”, summed into one figure.

- [Looker Studio](/demand/nz/brands/looker-studio)
- [Metabase](/demand/nz/brands/metabase)
- [Power BI](/demand/nz/brands/power-bi)
- [Qlik](/demand/nz/brands/qlik)
- [Tableau](/demand/nz/brands/tableau)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among business intelligence tools in New Zealand?

In August 2026, Power BI was the most searched among business intelligence tools in New Zealand, with an estimated 9.2K branded searches and 73% estimated Share of Search within this set.

## Cite this page

Brandwave. "Business intelligence tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-business-intelligence-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-business-intelligence-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.