---
title: "Bulk and organic food stores in New Zealand: Which brands are most popular in search?"
description: "Compare the bulk bin and organic grocery stores New Zealanders shop. Share of Search among Farro, Bin Inn, Commonsense Organics, Huckleberry and Bulk Foods Online, the bulk and organic food stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-bulk-food-stores"
publisher: "Brandwave"
---

# Bulk and organic food stores in New Zealand: Which brands are most popular in search?

Compare the bulk bin and organic grocery stores New Zealanders shop. Share of Search among Farro, Bin Inn, Commonsense Organics, Huckleberry and Bulk Foods Online, the bulk and organic food stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bulk and organic food stores
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Farro, 60.7%

## Which brand is most popular in search among bulk and organic food stores in New Zealand?

- In August 2026, Farro was the most searched among bulk and organic food stores in New Zealand, with an estimated 28.1K branded searches and 60.7% estimated Share of Search within this set.
- Bin Inn is in 2nd place, 29.6 percentage points behind at 31.1% Share of Search.
- Across the 11 months ending August 2026, Farro’s estimated Share of Search among bulk and organic food stores in New Zealand increased from 57% to 60.7%.
- Across the 11 months ending August 2026, Bin Inn’s estimated Share of Search among bulk and organic food stores in New Zealand decreased from 34.3% to 31.1%.
- Across the 11 months ending August 2026, Farro’s estimated Share of Search among bulk and organic food stores in New Zealand peaked at 70.1% in December 2025 and was lowest at 55.7% in March 2026.
- Across the 11 months ending August 2026, Bin Inn’s estimated Share of Search among bulk and organic food stores in New Zealand peaked at 34.9% in March 2026 and was lowest at 23.5% in December 2025.
- Across the 11 months ending August 2026, Commonsense Organics’ estimated Share of Search among bulk and organic food stores in New Zealand peaked at 9.6% in January 2026 and was lowest at 6% in December 2025.
- Across the 11 months ending August 2026, Commonsense Organics, Huckleberry and Bulk Foods Online held steady: their estimated Share of Search among bulk and organic food stores in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Farro vs Bin Inn: compare search popularity](/demand/nz/compare/bin-inn-vs-farro): 60.7% against 31.1% Share of Search.
- [Farro vs Commonsense Organics: compare search popularity](/demand/nz/compare/commonsense-organics-vs-farro): 60.7% against 7.5% Share of Search.
- [Bin Inn vs Commonsense Organics: compare search popularity](/demand/nz/compare/bin-inn-vs-commonsense-organics): 31.1% against 7.5% Share of Search.

## How did search popularity change for New Zealand bulk and organic food stores in August 2026?

- Estimated monthly branded searches for Bulk Foods Online in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.
- Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.
- Estimated monthly branded searches for Bin Inn in New Zealand fell 15.5% over 11 measured months, from 17K to 14.4K in August 2026.
- Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Farro | 60.7% | 28.1K | -0.7% | Farro |
| 2 | Bin Inn | 31.1% | 14.4K | 0.0% | Bin Inn |
| 3 | Commonsense Organics | 7.5% | 3.5K | -0.3% | Commonsense Organics |
| 4 | Huckleberry | 0.61% | 280 | 0.0% | Huckleberry |
| 5 | Bulk Foods Online | 0.17% | 80 | 0.0% | Bulk Foods Online |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Farro | 28.3K | 57% | 1 |
| Oct 2025 | Bin Inn | 17K | 34.3% | 2 |
| Oct 2025 | Commonsense Organics | 3.9K | 7.9% | 3 |
| Oct 2025 | Huckleberry | 340 | 0.69% | 4 |
| Oct 2025 | Bulk Foods Online | 30 | 0.06% | 5 |
| Nov 2025 | Farro | 34.2K | 61.8% | 1 |
| Nov 2025 | Bin Inn | 16.9K | 30.5% | 2 |
| Nov 2025 | Commonsense Organics | 3.9K | 7.1% | 3 |
| Nov 2025 | Huckleberry | 330 | 0.6% | 4 |
| Nov 2025 | Bulk Foods Online | 30 | 0.05% | 5 |
| Dec 2025 | Farro | 61.4K | 70.1% | 1 |
| Dec 2025 | Bin Inn | 20.5K | 23.5% | 2 |
| Dec 2025 | Commonsense Organics | 5.3K | 6% | 3 |
| Dec 2025 | Huckleberry | 330 | 0.38% | 4 |
| Dec 2025 | Bulk Foods Online | 50 | 0.06% | 5 |
| Jan 2026 | Farro | 29.2K | 56.3% | 1 |
| Jan 2026 | Bin Inn | 17.3K | 33.3% | 2 |
| Jan 2026 | Commonsense Organics | 5K | 9.6% | 3 |
| Jan 2026 | Huckleberry | 330 | 0.64% | 4 |
| Jan 2026 | Bulk Foods Online | 80 | 0.15% | 5 |
| Feb 2026 | Farro | 29K | 61.1% | 1 |
| Feb 2026 | Bin Inn | 14.2K | 29.8% | 2 |
| Feb 2026 | Commonsense Organics | 4K | 8.3% | 3 |
| Feb 2026 | Huckleberry | 310 | 0.65% | 4 |
| Feb 2026 | Bulk Foods Online | 50 | 0.11% | 5 |
| Mar 2026 | Farro | 28.4K | 55.7% | 1 |
| Mar 2026 | Bin Inn | 17.8K | 34.9% | 2 |
| Mar 2026 | Commonsense Organics | 4.3K | 8.3% | 3 |
| Mar 2026 | Huckleberry | 360 | 0.71% | 4 |
| Mar 2026 | Bulk Foods Online | 200 | 0.39% | 5 |
| Apr 2026 | Farro | 28.4K | 55.8% | 1 |
| Apr 2026 | Bin Inn | 17.7K | 34.8% | 2 |
| Apr 2026 | Commonsense Organics | 4.3K | 8.4% | 3 |
| Apr 2026 | Huckleberry | 350 | 0.69% | 4 |
| Apr 2026 | Bulk Foods Online | 140 | 0.28% | 5 |
| May 2026 | Farro | 28.4K | 56% | 1 |
| May 2026 | Bin Inn | 17.7K | 34.8% | 2 |
| May 2026 | Commonsense Organics | 4.3K | 8.4% | 3 |
| May 2026 | Huckleberry | 340 | 0.67% | 4 |
| May 2026 | Bulk Foods Online | 60 | 0.12% | 5 |
| Jun 2026 | Farro | 26.1K | 58.8% | 1 |
| Jun 2026 | Bin Inn | 14.5K | 32.6% | 2 |
| Jun 2026 | Commonsense Organics | 3.5K | 7.8% | 3 |
| Jun 2026 | Huckleberry | 250 | 0.56% | 4 |
| Jun 2026 | Bulk Foods Online | 50 | 0.11% | 5 |
| Jul 2026 | Farro | 28.3K | 60.8% | 1 |
| Jul 2026 | Bin Inn | 14.4K | 30.9% | 2 |
| Jul 2026 | Commonsense Organics | 3.5K | 7.4% | 3 |
| Jul 2026 | Huckleberry | 280 | 0.6% | 4 |
| Jul 2026 | Bulk Foods Online | 80 | 0.17% | 5 |
| Aug 2026 | Farro | 28.1K | 60.7% | 1 |
| Aug 2026 | Bin Inn | 14.4K | 31.1% | 2 |
| Aug 2026 | Commonsense Organics | 3.5K | 7.5% | 3 |
| Aug 2026 | Huckleberry | 280 | 0.61% | 4 |
| Aug 2026 | Bulk Foods Online | 80 | 0.17% | 5 |
| Sep 2026 | Bin Inn | — | — | — |
| Sep 2026 | Bulk Foods Online | — | — | — |
| Sep 2026 | Commonsense Organics | — | — | — |
| Sep 2026 | Farro | — | — | — |
| Sep 2026 | Huckleberry | — | — | — |

## What is being compared

- **Bin Inn**: Measured on the search terms “bin inn near me”, “bin inn nz”, “bin inn online”, “bin inn online shopping”, “bin inn shop online”, “bininn”, “bininn co nz”, “bininn near me”, “bininn nz” and “brewers yeast bin inn”, summed into one figure.
- **Bulk Foods Online**: Measured on the search terms “bulk foods online nz” and “bulk foods online store”, summed into one figure.
- **Commonsense Organics**: Measured on the search terms “commonsense organics”, “commonsense organics near me”, “commonsense organics online” and “commonsenseorganics”, summed into one figure.
- **Farro**: Measured on the search terms “farro”, “farro co nz”, “farro deli”, “farro food”, “farro fresh”, “farro fresh food”, “farro fresh lunn ave”, “farro fresh online”, “farro fresh orakei”, “farro grain”, “farro lasagne”, “farro near me”, “farro nz”, “farro olive oil”, “farro online”, “farro orakei”, “farro organic”, “farro store” and “farro turkey”, summed into one figure.
- **Huckleberry**: Measured on the search terms “huckleberry app”, “huckleberry grocery”, “huckleberry near me”, “huckleberry nz”, “huckleberry organic”, “huckleberry sleep” and “huckleberry store”, summed into one figure.

- [Bin Inn](/demand/nz/brands/bin-inn)
- [Bulk Foods Online](/demand/nz/brands/bulk-foods-online)
- [Commonsense Organics](/demand/nz/brands/commonsense-organics)
- [Farro](/demand/nz/brands/farro)
- [Huckleberry](/demand/nz/brands/huckleberry)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bulk and organic food stores in New Zealand?

In August 2026, Farro was the most searched among bulk and organic food stores in New Zealand, with an estimated 28.1K branded searches and 60.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Bulk and organic food stores in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-bulk-food-stores

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bulk-food-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.