---
title: "Building product brands in New Zealand: Which brands are most popular in search?"
description: "Compare the plasterboard, cladding and building product brands New Zealand builders specify. Share of Search among James Hardie, Laminex, GIB, Abodo and Resene Construction Systems, the building product brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-building-product-brands"
publisher: "Brandwave"
---

# Building product brands in New Zealand: Which brands are most popular in search?

Compare the plasterboard, cladding and building product brands New Zealand builders specify. Share of Search among James Hardie, Laminex, GIB, Abodo and Resene Construction Systems, the building product brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Building product brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: James Hardie, 41.4%

## Which brand is most popular in search among building product brands in New Zealand?

- In August 2026, James Hardie was the most searched among building product brands in New Zealand, with an estimated 7.9K branded searches and 41.4% estimated Share of Search within this set.
- Laminex is in 2nd place, 16.2 percentage points behind at 25.1% Share of Search.
- Across the 11 months ending August 2026, Laminex’s estimated Share of Search among building product brands in New Zealand decreased from 26.6% to 25.1%.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among building product brands in New Zealand peaked at 41.4% in August 2026 and was lowest at 37.6% in December 2025.
- Across the 11 months ending August 2026, Laminex’s estimated Share of Search among building product brands in New Zealand peaked at 26.6% in October 2025 and was lowest at 23.2% in December 2025.
- Across the 11 months ending August 2026, GIB’s estimated Share of Search among building product brands in New Zealand peaked at 25.6% in January 2026 and was lowest at 20.3% in October 2025.
- Across the 11 months ending August 2026, Abodo’s estimated Share of Search among building product brands in New Zealand peaked at 9.2% in March 2026 and was lowest at 7.5% in October 2025.
- Across the 11 months ending August 2026, James Hardie, GIB, Abodo and Resene Construction Systems held steady: their estimated Share of Search among building product brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [James Hardie vs Laminex: compare search popularity](/demand/nz/compare/james-hardie-vs-laminex): 41.4% against 25.1% Share of Search.
- [James Hardie vs GIB: compare search popularity](/demand/nz/compare/gib-vs-james-hardie): 41.4% against 20.7% Share of Search.
- [James Hardie vs Abodo: compare search popularity](/demand/nz/compare/abodo-vs-james-hardie): 41.4% against 7.8% Share of Search.
- [James Hardie vs Resene Construction Systems: compare search popularity](/demand/nz/compare/james-hardie-vs-resene-construction-systems): 41.4% against 4.9% Share of Search.
- [Laminex vs GIB: compare search popularity](/demand/nz/compare/gib-vs-laminex): 25.1% against 20.7% Share of Search.
- [Laminex vs Abodo: compare search popularity](/demand/nz/compare/abodo-vs-laminex): 25.1% against 7.8% Share of Search.
- [Laminex vs Resene Construction Systems: compare search popularity](/demand/nz/compare/laminex-vs-resene-construction-systems): 25.1% against 4.9% Share of Search.
- [GIB vs Abodo: compare search popularity](/demand/nz/compare/abodo-vs-gib): 20.7% against 7.8% Share of Search.
- [GIB vs Resene Construction Systems: compare search popularity](/demand/nz/compare/gib-vs-resene-construction-systems): 20.7% against 4.9% Share of Search.
- [Abodo vs Resene Construction Systems: compare search popularity](/demand/nz/compare/abodo-vs-resene-construction-systems): 7.8% against 4.9% Share of Search.

## How did search popularity change for New Zealand building product brands in August 2026?

- In August 2026, James Hardie gained estimated Share of Search among building product brands in New Zealand, from 37.8% to 41.4%.
- In August 2026, GIB lost estimated Share of Search among building product brands in New Zealand, from 22.5% to 20.7%.
- In August 2026, Laminex lost estimated Share of Search among building product brands in New Zealand, from 26.3% to 25.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | James Hardie | 41.4% | 7.9K | +15.6% | James Hardie |
| 2 | Laminex | 25.1% | 4.8K | +0.6% | Laminex |
| 3 | GIB | 20.7% | 3.9K | -2.7% | GIB |
| 4 | Abodo | 7.8% | 1.5K | 0.0% | Abodo |
| 5 | Resene Construction Systems | 4.9% | 940 | +1.1% | Resene Construction Systems |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | James Hardie | 7.7K | 40.9% | 1 |
| Oct 2025 | Laminex | 5K | 26.6% | 2 |
| Oct 2025 | GIB | 3.8K | 20.3% | 3 |
| Oct 2025 | Abodo | 1.4K | 7.5% | 4 |
| Oct 2025 | Resene Construction Systems | 890 | 4.7% | 5 |
| Nov 2025 | James Hardie | 6.8K | 40.6% | 1 |
| Nov 2025 | Laminex | 4.2K | 25% | 2 |
| Nov 2025 | GIB | 3.5K | 20.7% | 3 |
| Nov 2025 | Abodo | 1.4K | 8.5% | 4 |
| Nov 2025 | Resene Construction Systems | 890 | 5.3% | 5 |
| Dec 2025 | James Hardie | 4.7K | 37.6% | 1 |
| Dec 2025 | GIB | 3.2K | 25.3% | 2 |
| Dec 2025 | Laminex | 2.9K | 23.2% | 3 |
| Dec 2025 | Abodo | 1.1K | 9.1% | 4 |
| Dec 2025 | Resene Construction Systems | 600 | 4.8% | 5 |
| Jan 2026 | James Hardie | 5.8K | 37.9% | 1 |
| Jan 2026 | GIB | 3.9K | 25.6% | 2 |
| Jan 2026 | Laminex | 3.6K | 23.5% | 3 |
| Jan 2026 | Abodo | 1.2K | 8.2% | 4 |
| Jan 2026 | Resene Construction Systems | 740 | 4.9% | 5 |
| Feb 2026 | James Hardie | 6.7K | 39.9% | 1 |
| Feb 2026 | Laminex | 4.2K | 25.1% | 2 |
| Feb 2026 | GIB | 3.7K | 22.3% | 3 |
| Feb 2026 | Abodo | 1.4K | 8.2% | 4 |
| Feb 2026 | Resene Construction Systems | 740 | 4.4% | 5 |
| Mar 2026 | James Hardie | 8K | 40.5% | 1 |
| Mar 2026 | Laminex | 5K | 25.4% | 2 |
| Mar 2026 | GIB | 4K | 20.4% | 3 |
| Mar 2026 | Abodo | 1.8K | 9.2% | 4 |
| Mar 2026 | Resene Construction Systems | 900 | 4.5% | 5 |
| Apr 2026 | James Hardie | 6.7K | 39.1% | 1 |
| Apr 2026 | Laminex | 4.2K | 24.7% | 2 |
| Apr 2026 | GIB | 4K | 23.4% | 3 |
| Apr 2026 | Abodo | 1.3K | 7.6% | 4 |
| Apr 2026 | Resene Construction Systems | 900 | 5.3% | 5 |
| May 2026 | James Hardie | 7.3K | 37.7% | 1 |
| May 2026 | Laminex | 5.1K | 26.1% | 2 |
| May 2026 | GIB | 4.6K | 23.6% | 3 |
| May 2026 | Abodo | 1.5K | 7.9% | 4 |
| May 2026 | Resene Construction Systems | 920 | 4.8% | 5 |
| Jun 2026 | James Hardie | 7.5K | 38.6% | 1 |
| Jun 2026 | GIB | 4.8K | 24.5% | 2 |
| Jun 2026 | Laminex | 4.8K | 24.5% | 3 |
| Jun 2026 | Abodo | 1.5K | 7.5% | 4 |
| Jun 2026 | Resene Construction Systems | 940 | 4.8% | 5 |
| Jul 2026 | James Hardie | 6.8K | 37.8% | 1 |
| Jul 2026 | Laminex | 4.8K | 26.3% | 2 |
| Jul 2026 | GIB | 4K | 22.5% | 3 |
| Jul 2026 | Abodo | 1.5K | 8.3% | 4 |
| Jul 2026 | Resene Construction Systems | 930 | 5.2% | 5 |
| Aug 2026 | James Hardie | 7.9K | 41.4% | 1 |
| Aug 2026 | Laminex | 4.8K | 25.1% | 2 |
| Aug 2026 | GIB | 3.9K | 20.7% | 3 |
| Aug 2026 | Abodo | 1.5K | 7.8% | 4 |
| Aug 2026 | Resene Construction Systems | 940 | 4.9% | 5 |
| Sep 2026 | Abodo | — | — | — |
| Sep 2026 | GIB | — | — | — |
| Sep 2026 | James Hardie | — | — | — |
| Sep 2026 | Laminex | — | — | — |
| Sep 2026 | Resene Construction Systems | — | — | — |

## What is being compared

- **Abodo**: Measured on the search terms “abodo cladding”, “abodo timber”, “abodo timber cladding”, “abodo vertical cladding” and “abodo vulcan cladding”, summed into one figure.
- **GIB**: Measured on the search terms “10mm gib board”, “aqualine gib board”, “bathroom gib board”, “ceiling gib board”, “gib board”, “gib board plaster”, “gib board price”, “gib fixing”, “gib nz”, “gib patch board”, “gib plasterboard” and “gib standard plasterboard”, summed into one figure.
- **James Hardie**: Measured on the search terms “axon cladding james hardie”, “james hardie”, “james hardie axon”, “james hardie axon panel”, “james hardie batten board”, “james hardie board”, “james hardie easylap”, “james hardie fiber cement siding”, “james hardie flex”, “james hardie hardiepanel”, “james hardie linea”, “james hardie linea weatherboard”, “james hardie near me”, “james hardie nz”, “james hardie plasterboard”, “james hardie soffit”, “james hardie stria”, “james hardie stria cladding”, “james hardie villaboard”, “james hardie weatherboard”, “jameshardie”, “jameshardie board”, “jameshardie cladding”, “jameshardie co nz” and “jameshardie nz”, summed into one figure.
- **Laminex**: Measured on the search terms “formica laminex”, “laminex”, “laminex benchtops”, “laminex board”, “laminex cladding”, “laminex co nz”, “laminex hpl”, “laminex laminate”, “laminex melteca”, “laminex near me”, “laminex nz”, “laminex online” and “laminex strandfloor”, summed into one figure.
- **Resene Construction Systems**: Measured on the search terms “resene construction”, “resene construction systems near me” and “resene construction systems nz”, summed into one figure.

- [Abodo](/demand/nz/brands/abodo)
- [GIB](/demand/nz/brands/gib)
- [James Hardie](/demand/nz/brands/james-hardie)
- [Laminex](/demand/nz/brands/laminex)
- [Resene Construction Systems](/demand/nz/brands/resene-construction-systems)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among building product brands in New Zealand?

In August 2026, James Hardie was the most searched among building product brands in New Zealand, with an estimated 7.9K branded searches and 41.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Building product brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-building-product-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-building-product-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.