---
title: "Budgeting apps in New Zealand: Which brands are most popular in search?"
description: "Compare the budgeting and money management apps New Zealanders track spending with. Share of Search among Sorted, PocketSmith, YNAB, Monarch Money and Frollo, the budgeting apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-budgeting-apps"
publisher: "Brandwave"
---

# Budgeting apps in New Zealand: Which brands are most popular in search?

Compare the budgeting and money management apps New Zealanders track spending with. Share of Search among Sorted, PocketSmith, YNAB, Monarch Money and Frollo, the budgeting apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Budgeting apps
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sorted, 45.5%

## Which brand is most popular in search among budgeting apps in New Zealand?

- In August 2026, Sorted was the most searched among budgeting apps in New Zealand, with an estimated 4.8K branded searches and 45.5% estimated Share of Search within this set.
- PocketSmith is in 2nd place, 5.9 percentage points behind at 39.6% Share of Search.
- Across the 11 months ending August 2026, Sorted’s estimated Share of Search among budgeting apps in New Zealand increased from 42.1% to 45.5%.
- Across the 11 months ending August 2026, PocketSmith’s estimated Share of Search among budgeting apps in New Zealand decreased from 43% to 39.6%.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among budgeting apps in New Zealand decreased from 11.4% to 8%.
- Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among budgeting apps in New Zealand increased from 1.7% to 4.2%.
- Across the 11 months ending August 2026, Frollo’s estimated Share of Search among budgeting apps in New Zealand increased from 1.8% to 2.7%.
- Across the 11 months ending August 2026, Sorted’s estimated Share of Search among budgeting apps in New Zealand peaked at 45.5% in August 2026 and was lowest at 37.7% in December 2025.
- Across the 11 months ending August 2026, PocketSmith’s estimated Share of Search among budgeting apps in New Zealand peaked at 49% in December 2025 and was lowest at 39.6% in August 2026.
- Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among budgeting apps in New Zealand peaked at 5% in June 2026 and was lowest at 1.3% in November 2025.
- Across the 11 months ending August 2026, Frollo’s estimated Share of Search among budgeting apps in New Zealand peaked at 2.7% in August 2026 and was lowest at 1.4% in February 2026.
- Across the 11 months ending August 2026, Sorted rose from 2nd to 1st among budgeting apps in New Zealand.
- Across the 11 months ending August 2026, PocketSmith fell from 1st to 2nd among budgeting apps in New Zealand.
- Across the 11 months ending August 2026, Monarch Money rose from 5th to 4th among budgeting apps in New Zealand.
- Across the 11 months ending August 2026, Frollo fell from 4th to 5th among budgeting apps in New Zealand.

## Compare search popularity between leading brands

- [Sorted vs PocketSmith: compare search popularity](/demand/nz/compare/pocketsmith-vs-sorted): 45.5% against 39.6% Share of Search.
- [Sorted vs YNAB: compare search popularity](/demand/nz/compare/sorted-vs-ynab): 45.5% against 8% Share of Search.
- [Sorted vs Monarch Money: compare search popularity](/demand/nz/compare/monarch-money-vs-sorted): 45.5% against 4.2% Share of Search.
- [Sorted vs Frollo: compare search popularity](/demand/nz/compare/frollo-vs-sorted): 45.5% against 2.7% Share of Search.
- [PocketSmith vs YNAB: compare search popularity](/demand/nz/compare/pocketsmith-vs-ynab): 39.6% against 8% Share of Search.
- [PocketSmith vs Monarch Money: compare search popularity](/demand/nz/compare/monarch-money-vs-pocketsmith): 39.6% against 4.2% Share of Search.
- [PocketSmith vs Frollo: compare search popularity](/demand/nz/compare/frollo-vs-pocketsmith): 39.6% against 2.7% Share of Search.
- [YNAB vs Monarch Money: compare search popularity](/demand/nz/compare/monarch-money-vs-ynab): 8% against 4.2% Share of Search.
- [YNAB vs Frollo: compare search popularity](/demand/nz/compare/frollo-vs-ynab): 8% against 2.7% Share of Search.
- [Monarch Money vs Frollo: compare search popularity](/demand/nz/compare/frollo-vs-monarch-money): 4.2% against 2.7% Share of Search.

## How did search popularity change for New Zealand budgeting apps in August 2026?

- In August 2026, Sorted overtook PocketSmith to take the highest estimated Share of Search among budgeting apps in New Zealand, at 45.5%.
- In August 2026, Frollo gained estimated Share of Search among budgeting apps in New Zealand, from 1.8% to 2.7%.
- In August 2026, PocketSmith lost estimated Share of Search among budgeting apps in New Zealand, from 43.6% to 39.6%.
- In August 2026, YNAB lost estimated Share of Search among budgeting apps in New Zealand, from 9.8% to 8%.
- Estimated monthly branded searches for Monarch Money in New Zealand rose 175% over 11 measured months, from 160 to 440 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sorted | 45.5% | 4.8K | +22.8% | Sorted |
| 2 | PocketSmith | 39.6% | 4.2K | -0.7% | PocketSmith |
| 3 | YNAB | 8% | 840 | -10.6% | YNAB |
| 4 | Monarch Money | 4.2% | 440 | +2.3% | Monarch Money |
| 5 | Frollo | 2.7% | 280 | +64.7% | Frollo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PocketSmith | 4.1K | 43% | 1 |
| Oct 2025 | Sorted | 4K | 42.1% | 2 |
| Oct 2025 | YNAB | 1.1K | 11.4% | 3 |
| Oct 2025 | Frollo | 170 | 1.8% | 4 |
| Oct 2025 | Monarch Money | 160 | 1.7% | 5 |
| Nov 2025 | PocketSmith | 4.1K | 44% | 1 |
| Nov 2025 | Sorted | 4K | 42.6% | 2 |
| Nov 2025 | YNAB | 920 | 9.9% | 3 |
| Nov 2025 | Frollo | 210 | 2.3% | 4 |
| Nov 2025 | Monarch Money | 120 | 1.3% | 5 |
| Dec 2025 | PocketSmith | 4.1K | 49% | 1 |
| Dec 2025 | Sorted | 3.2K | 37.7% | 2 |
| Dec 2025 | YNAB | 820 | 9.8% | 3 |
| Dec 2025 | Frollo | 180 | 2.1% | 4 |
| Dec 2025 | Monarch Money | 120 | 1.4% | 5 |
| Jan 2026 | PocketSmith | 6.2K | 48.9% | 1 |
| Jan 2026 | Sorted | 4.9K | 38.5% | 2 |
| Jan 2026 | YNAB | 1.2K | 9.3% | 3 |
| Jan 2026 | Monarch Money | 230 | 1.8% | 4 |
| Jan 2026 | Frollo | 190 | 1.5% | 5 |
| Feb 2026 | PocketSmith | 5K | 48.5% | 1 |
| Feb 2026 | Sorted | 4K | 38.6% | 2 |
| Feb 2026 | YNAB | 900 | 8.7% | 3 |
| Feb 2026 | Monarch Money | 290 | 2.8% | 4 |
| Feb 2026 | Frollo | 150 | 1.4% | 5 |
| Mar 2026 | PocketSmith | 5K | 47% | 1 |
| Mar 2026 | Sorted | 4K | 37.7% | 2 |
| Mar 2026 | YNAB | 1.1K | 10.6% | 3 |
| Mar 2026 | Monarch Money | 270 | 2.5% | 4 |
| Mar 2026 | Frollo | 220 | 2.1% | 5 |
| Apr 2026 | PocketSmith | 5K | 47.7% | 1 |
| Apr 2026 | Sorted | 4K | 38.7% | 2 |
| Apr 2026 | YNAB | 950 | 9.1% | 3 |
| Apr 2026 | Monarch Money | 290 | 2.8% | 4 |
| Apr 2026 | Frollo | 190 | 1.8% | 5 |
| May 2026 | PocketSmith | 5K | 43.6% | 1 |
| May 2026 | Sorted | 4.8K | 41.6% | 2 |
| May 2026 | YNAB | 1.1K | 9.8% | 3 |
| May 2026 | Monarch Money | 370 | 3.2% | 4 |
| May 2026 | Frollo | 210 | 1.8% | 5 |
| Jun 2026 | PocketSmith | 4.2K | 42.1% | 1 |
| Jun 2026 | Sorted | 4K | 40.3% | 2 |
| Jun 2026 | YNAB | 1.1K | 10.8% | 3 |
| Jun 2026 | Monarch Money | 500 | 5% | 4 |
| Jun 2026 | Frollo | 180 | 1.8% | 5 |
| Jul 2026 | PocketSmith | 4.2K | 43.6% | 1 |
| Jul 2026 | Sorted | 3.9K | 40.5% | 2 |
| Jul 2026 | YNAB | 940 | 9.8% | 3 |
| Jul 2026 | Monarch Money | 430 | 4.5% | 4 |
| Jul 2026 | Frollo | 170 | 1.8% | 5 |
| Aug 2026 | Sorted | 4.8K | 45.5% | 1 |
| Aug 2026 | PocketSmith | 4.2K | 39.6% | 2 |
| Aug 2026 | YNAB | 840 | 8% | 3 |
| Aug 2026 | Monarch Money | 440 | 4.2% | 4 |
| Aug 2026 | Frollo | 280 | 2.7% | 5 |
| Sep 2026 | Frollo | — | — | — |
| Sep 2026 | Monarch Money | — | — | — |
| Sep 2026 | PocketSmith | — | — | — |
| Sep 2026 | Sorted | — | — | — |
| Sep 2026 | YNAB | — | — | — |

## What is being compared

- **Frollo**: Measured on the search terms “frollo”, “frollo budget” and “frollo budgeting app”, summed into one figure.
- **Monarch Money**: Measured on the search terms “monarch money”, “monarch money budget”, “monarch money budgeting app”, “monarch money money app”, “monarchmoney” and “monarchmoney com”, summed into one figure.
- **PocketSmith**: Measured on the search terms “pocketsmith”, “pocketsmith app”, “pocketsmith budget”, “pocketsmith budgeting app”, “pocketsmith com”, “pocketsmith nz”, “pocketsmith pricing” and “pocketsmith reviews”, summed into one figure.
- **Sorted**: Measured on the search terms “get sorted nz”, “sorted budget”, “sorted budgeting app”, “sorted money” and “sorted nz”, summed into one figure.
- **YNAB**: Measured on the search terms “budget app ynab”, “ynab”, “ynab app”, “ynab budget”, “ynab com”, “ynab money app”, “ynab new zealand”, “ynab nz”, “ynab online” and “ynab software”, summed into one figure.

- [Frollo](/demand/nz/brands/frollo)
- [Monarch Money](/demand/nz/brands/monarch-money)
- [PocketSmith](/demand/nz/brands/pocketsmith)
- [Sorted](/demand/nz/brands/sorted)
- [YNAB](/demand/nz/brands/ynab)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among budgeting apps in New Zealand?

In August 2026, Sorted was the most searched among budgeting apps in New Zealand, with an estimated 4.8K branded searches and 45.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Budgeting apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-budgeting-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-budgeting-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.