--- title: "Makita vs Ryobi: Which is searched more in New Zealand?" description: "Is Makita or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brushless drill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-brushless-drill-brands/compare/makita-vs-ryobi" publisher: "Brandwave" --- # Makita vs Ryobi: Which is searched more in New Zealand? Is Makita or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brushless drill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Ryobi - **Competitive set**: Brushless drill brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makita Share of Search**: 37.1% - **Ryobi Share of Search**: 30.5% ## Is Makita or Ryobi more popular in search? - In September 2026, Makita had more branded searches than Ryobi among brushless drill brands in New Zealand. Makita had about 9,100 branded searches, while Ryobi had 7,480. Makita made up 37.1% of all brushless drill brand searches we track, and Ryobi accounted for 30.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Ryobi took it in November 2025, Makita took it in January 2026. - Across the 12 months ending September 2026, Makita’s share of searches among brushless drill brands in New Zealand moved from 37.8% to 37.1%, and its estimated monthly branded searches moved from 7.6K to 9.1K. - Across the 12 months ending September 2026, Ryobi’s share of searches among brushless drill brands in New Zealand moved from 30.4% to 30.5%, and its estimated monthly branded searches moved from 6.1K to 7.5K. ## Top brushless drill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Makita appeared in all four answers. Ryobi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Makita was listed before Ryobi in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DeWalt | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Milwaukee | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Ryobi | 4th | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about brushless drill brands - Asked ChatGPT "Which brushless drill brand should I buy in New Zealand?": 1. Makita, 2. DeWalt, 3. Milwaukee, 4. Ryobi - Asked ChatGPT "What are the best brushless drill brands in New Zealand?": 1. Makita, 2. DeWalt, 3. Milwaukee, 4. Ryobi - Asked ChatGPT "What's the best brushless drill brand in New Zealand for home projects?": 1. Ryobi, 2. Makita, 3. DeWalt, 4. Milwaukee - Searched Google, AI Overview "best brushless drill": 1. Makita, 2. Milwaukee, 3. DeWalt Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand brushless drill brands in September 2026? - In September 2026, Makita gained share of searches among brushless drill brands in New Zealand, from 33.6% to 37.1%. - In September 2026, Ryobi gained share of searches among brushless drill brands in New Zealand, from 27.8% to 30.5%. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.6K | 37.8% | 1 | 6.1K | 30.4% | 2 | | Nov 2025 | 7.6K | 29.9% | 2 | 9.4K | 36.9% | 1 | | Dec 2025 | 7.6K | 32.4% | 2 | 9.4K | 40.1% | 1 | | Jan 2026 | 7.5K | 36% | 1 | 7.3K | 35.3% | 2 | | Feb 2026 | 7.5K | 37.5% | 1 | 6K | 30% | 2 | | Mar 2026 | 7.5K | 34.9% | 1 | 7.2K | 33.6% | 2 | | Apr 2026 | 7.5K | 37.8% | 1 | 6K | 30.3% | 2 | | May 2026 | 7.6K | 38.8% | 1 | 5K | 25.4% | 2 | | Jun 2026 | 7.6K | 36.3% | 1 | 5.3K | 25.2% | 3 | | Jul 2026 | 7.5K | 38.6% | 1 | 5K | 25.7% | 2 | | Aug 2026 | 7.6K | 33.6% | 1 | 6.3K | 27.8% | 2 | | Sep 2026 | 9.1K | 37.1% | 1 | 7.5K | 30.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure. - **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure. - [Makita profile](/demand/nz/brands/makita) - [Ryobi profile](/demand/nz/brands/ryobi) - [All brushless drill brands in New Zealand](/demand/nz/categories/nz-brushless-drill-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Ryobi more popular in search? In September 2026, Makita had more branded searches than Ryobi among brushless drill brands in New Zealand. Makita had about 9,100 branded searches, while Ryobi had 7,480. Makita made up 37.1% of all brushless drill brand searches we track, and Ryobi accounted for 30.5%. ## Cite this page Brandwave. "Makita vs Ryobi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-brushless-drill-brands/compare/makita-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-brushless-drill-brands/compare/makita-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.