--- title: "Bobcat vs Kubota: Which is searched more in New Zealand?" description: "Is Bobcat or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush hog brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-brush-hog-brands/compare/bobcat-vs-kubota" publisher: "Brandwave" --- # Bobcat vs Kubota: Which is searched more in New Zealand? Is Bobcat or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush hog brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bobcat and Kubota - **Competitive set**: Brush hog brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bobcat Share of Search**: 2.7% - **Kubota Share of Search**: 29.4% ## Is Bobcat or Kubota more popular in search? - In September 2026, Kubota had more branded searches than Bobcat among brush hog brands in New Zealand. Kubota had about 1,540 branded searches, while Bobcat had 140. Kubota made up 29.4% of all brush hog brand searches we track, and Bobcat accounted for 2.7%. - Kubota was ahead of Bobcat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bobcat’s share of searches among brush hog brands in New Zealand held steady at 2.7%, and its estimated monthly branded searches moved from 170 to 140. - Across the 12 months ending September 2026, Kubota’s share of searches among brush hog brands in New Zealand moved from 24.5% to 29.4%, and its estimated monthly branded searches held steady at 1.5K. ## Top brush hog brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Bobcat nor Kubota showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | John Deere | 0 of 3 | 0 of 2 | 0 of 5 | | Kubota | 0 of 3 | 0 of 2 | 0 of 5 | | Bobcat | 0 of 3 | 0 of 2 | 0 of 5 | | Fieldmaster | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about brush hog brands - Asked ChatGPT "Which brush hog brand should I buy in New Zealand?": 1. Fieldmaster - Asked ChatGPT "What are the best brush hog brands in New Zealand?": 1. Fieldmaster - Asked ChatGPT "What's the best brush hog brand in New Zealand for rough ground?": 1. Fieldmaster - Searched Google, AI Overview "brush hog for tractor": named none of the brands we track - Searched Google, AI Overview "brush hog brands nz": 1. Fieldmaster Not named in any answer: John Deere, Kubota and Bobcat. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand brush hog brands in September 2026? - In September 2026, Bobcat lost share of searches among brush hog brands in New Zealand, from 3.3% to 2.7%. ## Month by month | Month | Bobcat estimated searches | Bobcat Share of Search | Bobcat rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 2.7% | 4 | 1.5K | 24.5% | 2 | | Nov 2025 | 170 | 2.7% | 4 | 1.8K | 28.2% | 2 | | Dec 2025 | 90 | 1.5% | 4 | 1.5K | 24.5% | 2 | | Jan 2026 | 110 | 2.1% | 4 | 1.5K | 27.9% | 2 | | Feb 2026 | 110 | 2% | 4 | 1.9K | 33.1% | 2 | | Mar 2026 | 140 | 2.2% | 4 | 2.7K | 40.9% | 2 | | Apr 2026 | 110 | 2% | 4 | 1.8K | 32.9% | 2 | | May 2026 | 140 | 2.5% | 3 | 1.9K | 33.8% | 2 | | Jun 2026 | 170 | 2.9% | 3 | 2.2K | 36.7% | 2 | | Jul 2026 | 140 | 3.3% | 3 | 1.2K | 27.7% | 2 | | Aug 2026 | 170 | 3.3% | 3 | 1.6K | 29.9% | 2 | | Sep 2026 | 140 | 2.7% | 3 | 1.5K | 29.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bobcat’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bobcat**: Measured on the search term “bobcat digger”. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure. - [Bobcat profile](/demand/nz/brands/bobcat) - [Kubota profile](/demand/nz/brands/kubota) - [All brush hog brands in New Zealand](/demand/nz/categories/nz-brush-hog-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bobcat or Kubota more popular in search? In September 2026, Kubota had more branded searches than Bobcat among brush hog brands in New Zealand. Kubota had about 1,540 branded searches, while Bobcat had 140. Kubota made up 29.4% of all brush hog brand searches we track, and Bobcat accounted for 2.7%. ## Cite this page Brandwave. "Bobcat vs Kubota: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-brush-hog-brands/compare/bobcat-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-brush-hog-brands/compare/bobcat-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.