---
title: "Brush hog brands in New Zealand: Which are searched most?"
description: "Compare the brush hog brands people buy. Share of Search among John Deere, Kubota, Bobcat and Fieldmaster, the brush hog brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-brush-hog-brands"
publisher: "Brandwave"
---

# Brush hog brands in New Zealand: Which are searched most?

Compare the brush hog brands people buy. Share of Search among John Deere, Kubota, Bobcat and Fieldmaster, the brush hog brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Brush hog brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: John Deere, 65.4%

## Which brand is most popular in search among brush hog brands in New Zealand?

- In September 2026, John Deere was the most searched among brush hog brands in New Zealand, with an estimated 3.4K branded searches, 65.4% of all searches for the four we track.
- Kubota is in 2nd place, 35.9 percentage points behind at 29.4%.
- Across the 12 months ending September 2026, John Deere’s share of searches among brush hog brands in New Zealand decreased from 69.4% to 65.4%.
- Across the 12 months ending September 2026, Kubota’s share of searches among brush hog brands in New Zealand increased from 24.5% to 29.4%.
- Across the 12 months ending September 2026, Fieldmaster’s share of searches among brush hog brands in New Zealand decreased from 3.4% to 2.5%.
- Across the 12 months ending September 2026, John Deere’s share of searches among brush hog brands in New Zealand peaked at 69.7% in December 2025 and was lowest at 53.5% in March 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among brush hog brands in New Zealand peaked at 40.9% in March 2026 and was lowest at 24.5% in October 2025.
- Across the 12 months ending September 2026, Bobcat’s share of searches among brush hog brands in New Zealand peaked at 3.3% in August 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Fieldmaster’s share of searches among brush hog brands in New Zealand peaked at 5.2% in January 2026 and was lowest at 1.9% in August 2026.
- Across the 12 months ending September 2026, Bobcat rose from 4th to 3rd among brush hog brands in New Zealand.
- Across the 12 months ending September 2026, Fieldmaster fell from 3rd to 4th among brush hog brands in New Zealand.

## Top brush hog brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fieldmaster was mentioned most often, in four of the five answers. John Deere, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| John Deere | 0 of 3 | 0 of 2 | 0 of 5 |
| Kubota | 0 of 3 | 0 of 2 | 0 of 5 |
| Bobcat | 0 of 3 | 0 of 2 | 0 of 5 |
| Fieldmaster | 3 of 3 | 1 of 2 | 4 of 5 |

## Every AI answer about brush hog brands

- Asked ChatGPT "Which brush hog brand should I buy in New Zealand?": 1. Fieldmaster
- Asked ChatGPT "What are the best brush hog brands in New Zealand?": 1. Fieldmaster
- Asked ChatGPT "What's the best brush hog brand in New Zealand for rough ground?": 1. Fieldmaster
- Searched Google, AI Overview "brush hog for tractor": named none of the brands we track
- Searched Google, AI Overview "brush hog brands nz": 1. Fieldmaster

Not named in any answer: John Deere, Kubota and Bobcat.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [John Deere vs Kubota: compare search popularity](/demand/nz/compare/john-deere-vs-kubota): 65.4% against 29.4% Share of Search.
- [John Deere vs Bobcat: compare search popularity](/demand/nz/compare/bobcat-vs-john-deere): 65.4% against 2.7% Share of Search.
- [John Deere vs Fieldmaster: compare search popularity](/demand/nz/compare/fieldmaster-vs-john-deere): 65.4% against 2.5% Share of Search.
- [Kubota vs Bobcat: compare search popularity](/demand/nz/compare/bobcat-vs-kubota): 29.4% against 2.7% Share of Search.
- [Kubota vs Fieldmaster: compare search popularity](/demand/nz/compare/fieldmaster-vs-kubota): 29.4% against 2.5% Share of Search.
- [Bobcat vs Fieldmaster: compare search popularity](/demand/nz/compare/bobcat-vs-fieldmaster): 2.7% against 2.5% Share of Search.

## How did search popularity change for New Zealand brush hog brands in September 2026?

- In September 2026, Fieldmaster gained share of searches among brush hog brands in New Zealand, from 1.9% to 2.5%.
- In September 2026, Bobcat lost share of searches among brush hog brands in New Zealand, from 3.3% to 2.7%.
- Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | John Deere | 65.4% | 3.4K | +1.5% | John Deere |
| 2 | Kubota | 29.4% | 1.5K | -0.6% | Kubota |
| 3 | Bobcat | 2.7% | 140 | -17.6% | Bobcat Company |
| 4 | Fieldmaster | 2.5% | 130 | +30.0% | Fieldmaster |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | John Deere | 4.3K | 69.4% | 1 |
| Oct 2025 | Kubota | 1.5K | 24.5% | 2 |
| Oct 2025 | Fieldmaster | 210 | 3.4% | 3 |
| Oct 2025 | Bobcat | 170 | 2.7% | 4 |
| Nov 2025 | John Deere | 4.2K | 65% | 1 |
| Nov 2025 | Kubota | 1.8K | 28.2% | 2 |
| Nov 2025 | Fieldmaster | 260 | 4.1% | 3 |
| Nov 2025 | Bobcat | 170 | 2.7% | 4 |
| Dec 2025 | John Deere | 4.2K | 69.7% | 1 |
| Dec 2025 | Kubota | 1.5K | 24.5% | 2 |
| Dec 2025 | Fieldmaster | 260 | 4.3% | 3 |
| Dec 2025 | Bobcat | 90 | 1.5% | 4 |
| Jan 2026 | John Deere | 3.5K | 64.9% | 1 |
| Jan 2026 | Kubota | 1.5K | 27.9% | 2 |
| Jan 2026 | Fieldmaster | 280 | 5.2% | 3 |
| Jan 2026 | Bobcat | 110 | 2.1% | 4 |
| Feb 2026 | John Deere | 3.4K | 60.3% | 1 |
| Feb 2026 | Kubota | 1.9K | 33.1% | 2 |
| Feb 2026 | Fieldmaster | 260 | 4.7% | 3 |
| Feb 2026 | Bobcat | 110 | 2% | 4 |
| Mar 2026 | John Deere | 3.5K | 53.5% | 1 |
| Mar 2026 | Kubota | 2.7K | 40.9% | 2 |
| Mar 2026 | Fieldmaster | 220 | 3.4% | 3 |
| Mar 2026 | Bobcat | 140 | 2.2% | 4 |
| Apr 2026 | John Deere | 3.4K | 62% | 1 |
| Apr 2026 | Kubota | 1.8K | 32.9% | 2 |
| Apr 2026 | Fieldmaster | 170 | 3.1% | 3 |
| Apr 2026 | Bobcat | 110 | 2% | 4 |
| May 2026 | John Deere | 3.4K | 61.5% | 1 |
| May 2026 | Kubota | 1.9K | 33.8% | 2 |
| May 2026 | Bobcat | 140 | 2.5% | 3 |
| May 2026 | Fieldmaster | 120 | 2.2% | 4 |
| Jun 2026 | John Deere | 3.4K | 58% | 1 |
| Jun 2026 | Kubota | 2.2K | 36.7% | 2 |
| Jun 2026 | Bobcat | 170 | 2.9% | 3 |
| Jun 2026 | Fieldmaster | 140 | 2.4% | 4 |
| Jul 2026 | John Deere | 2.9K | 66.3% | 1 |
| Jul 2026 | Kubota | 1.2K | 27.7% | 2 |
| Jul 2026 | Bobcat | 140 | 3.3% | 3 |
| Jul 2026 | Fieldmaster | 120 | 2.8% | 4 |
| Aug 2026 | John Deere | 3.4K | 64.9% | 1 |
| Aug 2026 | Kubota | 1.6K | 29.9% | 2 |
| Aug 2026 | Bobcat | 170 | 3.3% | 3 |
| Aug 2026 | Fieldmaster | 100 | 1.9% | 4 |
| Sep 2026 | John Deere | 3.4K | 65.4% | 1 |
| Sep 2026 | Kubota | 1.5K | 29.4% | 2 |
| Sep 2026 | Bobcat | 140 | 2.7% | 3 |
| Sep 2026 | Fieldmaster | 130 | 2.5% | 4 |

## What is being compared

- **Bobcat**: Measured on the search term “bobcat digger”.
- **Fieldmaster**: Measured on the search terms “fieldmaster” and “fieldmaster mower”, summed into one figure.
- **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator” and “johndeere”, summed into one figure.
- **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure.

- [Bobcat](/demand/nz/brands/bobcat)
- [Fieldmaster](/demand/nz/brands/fieldmaster)
- [John Deere](/demand/nz/brands/john-deere)
- [Kubota](/demand/nz/brands/kubota)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among brush hog brands in New Zealand?

In September 2026, John Deere was the most searched among brush hog brands in New Zealand, with an estimated 3.4K branded searches, 65.4% of all searches for the four we track.

## Cite this page

Brandwave. "Brush hog brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-brush-hog-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-brush-hog-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.