--- title: "Philips Sonicare vs Waterpik: Which is more popular in New Zealand?" description: "Is Philips Sonicare or Waterpik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush heads brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-brush-heads-brands/compare/philips-sonicare-vs-waterpik" publisher: "Brandwave" --- # Philips Sonicare vs Waterpik: Which is more popular in New Zealand? Is Philips Sonicare or Waterpik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush heads brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips Sonicare and Waterpik - **Competitive set**: Brush heads brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Philips Sonicare Share of Search**: 43.2% - **Waterpik Share of Search**: 25.2% ## Is Philips Sonicare or Waterpik more popular in search? - In October 2026, Philips Sonicare had more branded searches than Waterpik among brush heads brands in New Zealand. Philips Sonicare had about 2,750 branded searches, while Waterpik had 1,600. Philips Sonicare made up 43.2% of all brush heads brand searches we track, and Waterpik accounted for 25.2%. - The lead changed hands 3 times in the 12 months ending October 2026: Philips Sonicare took it in January 2026, Waterpik took it in February 2026, Philips Sonicare took it in March 2026. - Across the 12 months ending October 2026, Philips Sonicare’s share of searches among brush heads brands in New Zealand moved from 29.9% to 43.2%, and its estimated monthly branded searches moved from 1.6K to 2.8K. - Across the 12 months ending October 2026, Waterpik’s share of searches among brush heads brands in New Zealand moved from 36.7% to 25.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top brush heads brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips Sonicare appeared in all five answers. Waterpik did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oral-B | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips Sonicare | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Waterpik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brush heads brands - Asked ChatGPT "Which toothbrush head brand should I buy in New Zealand?": 1. Oral-B, 2. Philips Sonicare - Asked ChatGPT "What are the best toothbrush head brands in New Zealand?": 1. Oral-B, 2. Philips Sonicare - Asked ChatGPT "What's the best toothbrush head brand in New Zealand for an electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "best toothbrush heads": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "replacement toothbrush heads": 1. Oral-B, 2. Philips Sonicare Not named in any answer: Waterpik. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand brush heads brands in October 2026? - In October 2026, Philips Sonicare gained share of searches among brush heads brands in New Zealand, from 40.6% to 43.2%. - In October 2026, Waterpik gained share of searches among brush heads brands in New Zealand, from 24.2% to 25.2%. ## How has branded search for Philips Sonicare and Waterpik changed in New Zealand over the last 12 months? | Month | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank | Waterpik estimated searches | Waterpik Share of Search | Waterpik rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 29.9% | 3 | 1.9K | 36.7% | 1 | | Dec 2025 | 1.5K | 26.4% | 3 | 2.4K | 42.8% | 1 | | Jan 2026 | 1.5K | 33.7% | 2 | 1.3K | 29.8% | 3 | | Feb 2026 | 1.2K | 31.9% | 3 | 1.3K | 33.8% | 2 | | Mar 2026 | 1.5K | 33.8% | 2 | 1.3K | 29.7% | 3 | | Apr 2026 | 1.5K | 35.2% | 1 | 1.3K | 30.3% | 3 | | May 2026 | 1.7K | 36.5% | 1 | 1.3K | 27.3% | 3 | | Jun 2026 | 1.8K | 38.2% | 1 | 1.3K | 27.7% | 3 | | Jul 2026 | 2.3K | 46.9% | 1 | 1K | 20.4% | 3 | | Aug 2026 | 2.5K | 44.9% | 1 | 1.3K | 23.6% | 3 | | Sep 2026 | 2.2K | 40.6% | 1 | 1.3K | 24.2% | 3 | | Oct 2026 | 2.8K | 43.2% | 1 | 1.6K | 25.2% | 3 | ## How are Philips Sonicare’s and Waterpik’s branded searches counted? Brandwave collects information about searches that people make online using Philips Sonicare’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips Sonicare**: Measured on the search terms “4300 sonicare”, “philip sonicare 4100”, “philips sonicare”, “philips sonicare 2100”, “philips sonicare heads”, “philipssonicare”, “sonicare”, “sonicare 4100” and “sonicare tooth”, summed into one figure. - **Waterpik**: Measured on the search term “waterpik”. - [Philips Sonicare profile](/demand/nz/brands/philips-sonicare) - [Waterpik profile](/demand/nz/brands/waterpik) - [All brush heads brands in New Zealand](/demand/nz/categories/nz-brush-heads-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips Sonicare or Waterpik more popular in search? In October 2026, Philips Sonicare had more branded searches than Waterpik among brush heads brands in New Zealand. Philips Sonicare had about 2,750 branded searches, while Waterpik had 1,600. Philips Sonicare made up 43.2% of all brush heads brand searches we track, and Waterpik accounted for 25.2%. ## Cite this page Brandwave. "Philips Sonicare vs Waterpik: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-brush-heads-brands/compare/philips-sonicare-vs-waterpik This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-brush-heads-brands/compare/philips-sonicare-vs-waterpik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.