--- title: "Oral-B vs Waterpik: Which is more popular in New Zealand?" description: "Is Oral-B or Waterpik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush heads brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-brush-heads-brands/compare/oral-b-vs-waterpik" publisher: "Brandwave" --- # Oral-B vs Waterpik: Which is more popular in New Zealand? Is Oral-B or Waterpik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush heads brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oral-B and Waterpik - **Competitive set**: Brush heads brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Oral-B Share of Search**: 31.6% - **Waterpik Share of Search**: 25.2% ## Is Oral-B or Waterpik more popular in search? - In October 2026, Oral-B had more branded searches than Waterpik among brush heads brands in New Zealand. Oral-B had about 2,010 branded searches, while Waterpik had 1,600. Oral-B made up 31.6% of all brush heads brand searches we track, and Waterpik accounted for 25.2%. - The lead changed hands once in the 12 months ending October 2026: Oral-B took it in January 2026. - Across the 12 months ending October 2026, Oral-B’s share of searches among brush heads brands in New Zealand moved from 33.4% to 31.6%, and its estimated monthly branded searches moved from 1.7K to 2K. - Across the 12 months ending October 2026, Waterpik’s share of searches among brush heads brands in New Zealand moved from 36.7% to 25.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top brush heads brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oral-B appeared in all five answers. Waterpik did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oral-B | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips Sonicare | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Waterpik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brush heads brands - Asked ChatGPT "Which toothbrush head brand should I buy in New Zealand?": 1. Oral-B, 2. Philips Sonicare - Asked ChatGPT "What are the best toothbrush head brands in New Zealand?": 1. Oral-B, 2. Philips Sonicare - Asked ChatGPT "What's the best toothbrush head brand in New Zealand for an electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "best toothbrush heads": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "replacement toothbrush heads": 1. Oral-B, 2. Philips Sonicare Not named in any answer: Waterpik. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand brush heads brands in October 2026? - In October 2026, Waterpik gained share of searches among brush heads brands in New Zealand, from 24.2% to 25.2%. - In October 2026, Oral-B lost share of searches among brush heads brands in New Zealand, from 35.2% to 31.6%. ## How has branded search for Oral-B and Waterpik changed in New Zealand over the last 12 months? | Month | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | Waterpik estimated searches | Waterpik Share of Search | Waterpik rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.7K | 33.4% | 2 | 1.9K | 36.7% | 1 | | Dec 2025 | 1.7K | 30.8% | 2 | 2.4K | 42.8% | 1 | | Jan 2026 | 1.6K | 36.5% | 1 | 1.3K | 29.8% | 3 | | Feb 2026 | 1.3K | 34.3% | 1 | 1.3K | 33.8% | 2 | | Mar 2026 | 1.6K | 36.5% | 1 | 1.3K | 29.7% | 3 | | Apr 2026 | 1.5K | 34.5% | 2 | 1.3K | 30.3% | 3 | | May 2026 | 1.7K | 36.3% | 2 | 1.3K | 27.3% | 3 | | Jun 2026 | 1.6K | 34.1% | 2 | 1.3K | 27.7% | 3 | | Jul 2026 | 1.6K | 32.7% | 2 | 1K | 20.4% | 3 | | Aug 2026 | 1.7K | 31.5% | 2 | 1.3K | 23.6% | 3 | | Sep 2026 | 1.9K | 35.2% | 2 | 1.3K | 24.2% | 3 | | Oct 2026 | 2K | 31.6% | 2 | 1.6K | 25.2% | 3 | ## How are Oral-B’s and Waterpik’s branded searches counted? Brandwave collects information about searches that people make online using Oral-B’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oral-B**: Measured on the search terms “brush oral b”, “oral b”, “oral b ii” and “oralb”, summed into one figure. - **Waterpik**: Measured on the search term “waterpik”. - [Oral-B profile](/demand/nz/brands/oral-b) - [Waterpik profile](/demand/nz/brands/waterpik) - [All brush heads brands in New Zealand](/demand/nz/categories/nz-brush-heads-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oral-B or Waterpik more popular in search? In October 2026, Oral-B had more branded searches than Waterpik among brush heads brands in New Zealand. Oral-B had about 2,010 branded searches, while Waterpik had 1,600. Oral-B made up 31.6% of all brush heads brand searches we track, and Waterpik accounted for 25.2%. ## Cite this page Brandwave. "Oral-B vs Waterpik: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-brush-heads-brands/compare/oral-b-vs-waterpik This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-brush-heads-brands/compare/oral-b-vs-waterpik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.