--- title: "Husqvarna vs Stihl: Which is searched more in New Zealand?" description: "Is Husqvarna or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-brush-cutter-brands/compare/husqvarna-vs-stihl" publisher: "Brandwave" --- # Husqvarna vs Stihl: Which is searched more in New Zealand? Is Husqvarna or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and Stihl - **Competitive set**: Brush cutter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Husqvarna Share of Search**: 29.6% - **Stihl Share of Search**: 37.3% ## Is Husqvarna or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Husqvarna among brush cutter brands in New Zealand. Stihl had about 9,310 branded searches, while Husqvarna had 7,400. Stihl made up 37.3% of all brush cutter brand searches we track, and Husqvarna accounted for 29.6%. - The lead changed hands once in the 12 months ending September 2026: Stihl took it in November 2025. - Across the 12 months ending September 2026, Husqvarna’s share of searches among brush cutter brands in New Zealand moved from 39.2% to 29.6%, and its estimated monthly branded searches moved from 10.5K to 7.4K. - Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands in New Zealand moved from 35.7% to 37.3%, and its estimated monthly branded searches moved from 9.6K to 9.3K. ## Top brush cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stihl was listed before Husqvarna in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Husqvarna | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ECHO | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Greenworks | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brush cutter brands - Asked ChatGPT "Which brush cutter brand should I buy in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Makita, 4. ECHO - Asked ChatGPT "What are the best brush cutter brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. ECHO, 4. Makita - Asked ChatGPT "What's the best brush cutter brand in New Zealand for thick weeds?": 1. Stihl, 2. Husqvarna, 3. ECHO - Searched Google, AI Overview "best brush cutter": 1. Husqvarna, 2. Stihl, 3. Greenworks - Searched Google, AI Overview "brush cutter for weeds": 1. Stihl Not named in any answer: Bosch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand brush cutter brands in September 2026? - In September 2026, Makita overtook Husqvarna to rank 2nd among brush cutter brands in New Zealand, with 32.4% of the searches. - In September 2026, Stihl lost share of searches among brush cutter brands in New Zealand, from 40.2% to 37.3%. - In September 2026, Husqvarna lost share of searches among brush cutter brands in New Zealand, from 30.3% to 29.6%. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.5K | 39.2% | 1 | 9.6K | 35.7% | 2 | | Nov 2025 | 10.6K | 36.4% | 2 | 11.7K | 40.3% | 1 | | Dec 2025 | 8.8K | 33% | 2 | 11.2K | 41.8% | 1 | | Jan 2026 | 8.8K | 33.3% | 2 | 10.9K | 41.2% | 1 | | Feb 2026 | 8.9K | 33.4% | 2 | 11K | 41.3% | 1 | | Mar 2026 | 8.8K | 35% | 2 | 9.5K | 38% | 1 | | Apr 2026 | 8.6K | 34.5% | 2 | 9.7K | 38.7% | 1 | | May 2026 | 8.5K | 32.1% | 2 | 11.2K | 42.4% | 1 | | Jun 2026 | 7.1K | 31.1% | 2 | 9.1K | 39.5% | 1 | | Jul 2026 | 6.9K | 30.5% | 2 | 9.1K | 39.9% | 1 | | Aug 2026 | 6.9K | 30.3% | 2 | 9.2K | 40.2% | 1 | | Sep 2026 | 7.4K | 29.6% | 3 | 9.3K | 37.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna concrete saw”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer” and “stihl pole saw”, summed into one figure. - [Husqvarna profile](/demand/nz/brands/husqvarna) - [Stihl profile](/demand/nz/brands/stihl) - [All brush cutter brands in New Zealand](/demand/nz/categories/nz-brush-cutter-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Husqvarna or Stihl more popular in search? In September 2026, Stihl had more branded searches than Husqvarna among brush cutter brands in New Zealand. Stihl had about 9,310 branded searches, while Husqvarna had 7,400. Stihl made up 37.3% of all brush cutter brand searches we track, and Husqvarna accounted for 29.6%. ## Cite this page Brandwave. "Husqvarna vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-brush-cutter-brands/compare/husqvarna-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-brush-cutter-brands/compare/husqvarna-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.