---
title: "Brush cutter brands in New Zealand: Which are searched most?"
description: "Compare the brush cutter brands people buy. Share of Search among Makita, Stihl, ECHO, Bosch and Greenworks, the brush cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-brush-cutter-brands"
publisher: "Brandwave"
---

# Brush cutter brands in New Zealand: Which are searched most?

Compare the brush cutter brands people buy. Share of Search among Makita, Stihl, ECHO, Bosch and Greenworks, the brush cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Brush cutter brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 52.9%

## Which brand is most popular in search among brush cutter brands in New Zealand?

- In September 2026, Makita was the most searched among brush cutter brands in New Zealand, with an estimated 8.1K branded searches, 52.9% of all searches for the five we track.
- Stihl is in 2nd place, 6.7 percentage points behind at 46.2%.
- Across the 12 months ending September 2026, Makita’s share of searches among brush cutter brands in New Zealand increased from 48.2% to 52.9%.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands in New Zealand decreased from 51% to 46.2%.
- Across the 12 months ending September 2026, Makita’s share of searches among brush cutter brands in New Zealand peaked at 52.9% in September 2026 and was lowest at 43.2% in May 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands in New Zealand peaked at 56.1% in May 2026 and was lowest at 46.2% in September 2026.
- Across the 12 months ending September 2026, Makita rose from 2nd to 1st among brush cutter brands in New Zealand.
- Across the 12 months ending September 2026, Stihl fell from 1st to 2nd among brush cutter brands in New Zealand.
- Across the 12 months ending September 2026, ECHO, Bosch and Greenworks held steady: their share of searches among brush cutter brands in New Zealand each moved less than 0.5 percentage points.

## Top brush cutter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Stihl appeared every time. Stihl was recommended most often, coming first in all four answers that gave a list. ECHO was second, and Makita was third. Bosch, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| ECHO | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Makita | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Greenworks | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about brush cutter brands

- Asked ChatGPT "Which brush cutter brand should I buy in New Zealand?": 1. Stihl, 2. Makita, 3. ECHO
- Asked ChatGPT "What are the best brush cutter brands in New Zealand?": 1. Stihl, 2. ECHO, 3. Makita
- Asked ChatGPT "What's the best brush cutter brand in New Zealand for thick weeds?": 1. Stihl, 2. ECHO
- Searched Google, AI Overview "best brush cutter": 1. Stihl, 2. Greenworks
- Searched Google, AI Overview "brush cutter for weeds": 1. Stihl

Not named in any answer: Bosch.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Makita vs Stihl: compare search popularity](/demand/nz/compare/makita-vs-stihl): 52.9% against 46.2% Share of Search.

## How did search popularity change for New Zealand brush cutter brands in September 2026?

- In September 2026, Makita overtook Stihl to become the leader among brush cutter brands in New Zealand, with 52.9% of the searches.
- In September 2026, Stihl lost share of searches among brush cutter brands in New Zealand, from 51.8% to 46.2%.
- Estimated monthly branded searches for ECHO in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 52.9% | 8.1K | +22.7% | Makita |
| 2 | Stihl | 46.2% | 7.1K | -1.5% | Stihl |
| 3 | ECHO | 0.72% | 110 | +57.1% | ECHO |
| 4 | Bosch | 0.07% | 10 | 0.0% | Bosch |
| 5 | Greenworks | 0.07% | 10 | 0.0% | Greenworks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stihl | 7K | 51% | 1 |
| Oct 2025 | Makita | 6.6K | 48.2% | 2 |
| Oct 2025 | ECHO | 90 | 0.66% | 3 |
| Oct 2025 | Bosch | 10 | 0.07% | 4 |
| Oct 2025 | Greenworks | 10 | 0.07% | 5 |
| Nov 2025 | Stihl | 8.4K | 55.5% | 1 |
| Nov 2025 | Makita | 6.6K | 43.5% | 2 |
| Nov 2025 | ECHO | 110 | 0.73% | 3 |
| Nov 2025 | Bosch | 20 | 0.13% | 4 |
| Nov 2025 | Greenworks | 10 | 0.07% | 5 |
| Dec 2025 | Stihl | 8.4K | 55.4% | 1 |
| Dec 2025 | Makita | 6.6K | 43.7% | 2 |
| Dec 2025 | ECHO | 110 | 0.73% | 3 |
| Dec 2025 | Bosch | 10 | 0.07% | 4 |
| Dec 2025 | Greenworks | 10 | 0.07% | 5 |
| Jan 2026 | Stihl | 8.4K | 55.6% | 1 |
| Jan 2026 | Makita | 6.6K | 43.6% | 2 |
| Jan 2026 | ECHO | 90 | 0.59% | 3 |
| Jan 2026 | Bosch | 20 | 0.13% | 4 |
| Jan 2026 | Greenworks | 10 | 0.07% | 5 |
| Feb 2026 | Stihl | 8.5K | 55.9% | 1 |
| Feb 2026 | Makita | 6.6K | 43.4% | 2 |
| Feb 2026 | ECHO | 90 | 0.59% | 3 |
| Feb 2026 | Bosch | 10 | 0.07% | 4 |
| Feb 2026 | Greenworks | 10 | 0.07% | 5 |
| Mar 2026 | Stihl | 7K | 51% | 1 |
| Mar 2026 | Makita | 6.6K | 48.2% | 2 |
| Mar 2026 | ECHO | 90 | 0.66% | 3 |
| Mar 2026 | Bosch | 10 | 0.07% | 4 |
| Mar 2026 | Greenworks | 10 | 0.07% | 5 |
| Apr 2026 | Stihl | 7.1K | 51.4% | 1 |
| Apr 2026 | Makita | 6.6K | 47.9% | 2 |
| Apr 2026 | ECHO | 70 | 0.51% | 3 |
| Apr 2026 | Bosch | 10 | 0.07% | 4 |
| Apr 2026 | Greenworks | 10 | 0.07% | 5 |
| May 2026 | Stihl | 8.6K | 56.1% | 1 |
| May 2026 | Makita | 6.6K | 43.2% | 2 |
| May 2026 | ECHO | 90 | 0.59% | 3 |
| May 2026 | Bosch | 10 | 0.07% | 4 |
| May 2026 | Greenworks | 10 | 0.07% | 5 |
| Jun 2026 | Stihl | 7.1K | 51.5% | 1 |
| Jun 2026 | Makita | 6.6K | 48% | 2 |
| Jun 2026 | ECHO | 70 | 0.51% | 3 |
| Jun 2026 | Bosch | 10 | 0.07% | 4 |
| Jun 2026 | Greenworks | 0 | 0% | 5 |
| Jul 2026 | Stihl | 7.1K | 51.4% | 1 |
| Jul 2026 | Makita | 6.6K | 47.9% | 2 |
| Jul 2026 | ECHO | 70 | 0.51% | 3 |
| Jul 2026 | Bosch | 10 | 0.07% | 4 |
| Jul 2026 | Greenworks | 10 | 0.07% | 5 |
| Aug 2026 | Stihl | 7.2K | 51.8% | 1 |
| Aug 2026 | Makita | 6.6K | 47.6% | 2 |
| Aug 2026 | ECHO | 70 | 0.5% | 3 |
| Aug 2026 | Bosch | 10 | 0.07% | 4 |
| Aug 2026 | Greenworks | 10 | 0.07% | 5 |
| Sep 2026 | Makita | 8.1K | 52.9% | 1 |
| Sep 2026 | Stihl | 7.1K | 46.2% | 2 |
| Sep 2026 | ECHO | 110 | 0.72% | 3 |
| Sep 2026 | Bosch | 10 | 0.07% | 4 |
| Sep 2026 | Greenworks | 10 | 0.07% | 5 |

## What is being compared

- **Bosch**: Measured on the search term “bosch brush cutter”.
- **ECHO**: Measured on the search term “echo trimmer”.
- **Greenworks**: Measured on the search term “greenworks brush cutter”.
- **Makita**: Measured on the search term “makita”.
- **Stihl**: Measured on the search terms “500i stihl” and “stihl”, summed into one figure.

- [Bosch](/demand/nz/brands/bosch)
- [ECHO](/demand/nz/brands/echo)
- [Greenworks](/demand/nz/brands/greenworks)
- [Makita](/demand/nz/brands/makita)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among brush cutter brands in New Zealand?

In September 2026, Makita was the most searched among brush cutter brands in New Zealand, with an estimated 8.1K branded searches, 52.9% of all searches for the five we track.

## Cite this page

Brandwave. "Brush cutter brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-brush-cutter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-brush-cutter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.