--- title: "ECHO vs Stihl: Which is searched more in New Zealand?" description: "Is ECHO or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush blade brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-brush-blade-brands/compare/echo-vs-stihl" publisher: "Brandwave" --- # ECHO vs Stihl: Which is searched more in New Zealand? Is ECHO or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush blade brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECHO and Stihl - **Competitive set**: Brush blade brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ECHO Share of Search**: 0.96% - **Stihl Share of Search**: 49.5% ## Is ECHO or Stihl more popular in search? - In September 2026, Stihl had more branded searches than ECHO among brush blade brands in New Zealand. Stihl had about 7,250 branded searches, while ECHO had 140. Stihl made up 49.5% of all brush blade brand searches we track, and ECHO accounted for 0.96%. - Stihl was ahead of ECHO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ECHO’s share of searches among brush blade brands in New Zealand moved from 0.68% to 0.96%, and its estimated monthly branded searches moved from 120 to 140. - Across the 12 months ending September 2026, Stihl’s share of searches among brush blade brands in New Zealand moved from 40.4% to 49.5%, and its estimated monthly branded searches moved from 7.2K to 7.3K. ## Top brush blade brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. ECHO did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Husqvarna | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brush blade brands - Asked ChatGPT "Which brush blade brand should I buy in New Zealand?": 1. Stihl - Asked ChatGPT "What are the best brush blade brands in New Zealand?": 1. Stihl, 2. Husqvarna - Asked ChatGPT "What's the best brush blade brand in New Zealand for heavy grass cutting?": 1. Stihl, 2. Husqvarna - Searched Google, AI Overview "brush cutter blade": 1. Stihl - Searched Google, AI Overview "best brush blade": 1. Stihl Not named in any answer: ECHO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand brush blade brands in September 2026? - In September 2026, Husqvarna overtook Stihl to become the leader among brush blade brands in New Zealand, with 49.6% of the searches. - In September 2026, Stihl lost share of searches among brush blade brands in New Zealand, from 51.5% to 49.5%. - Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026. ## Month by month | Month | ECHO estimated searches | ECHO Share of Search | ECHO rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 0.68% | 3 | 7.2K | 40.4% | 2 | | Nov 2025 | 140 | 0.73% | 3 | 8.7K | 45% | 2 | | Dec 2025 | 140 | 0.8% | 3 | 8.6K | 49.1% | 2 | | Jan 2026 | 130 | 0.74% | 3 | 8.6K | 49.4% | 2 | | Feb 2026 | 110 | 0.62% | 3 | 8.8K | 49.5% | 2 | | Mar 2026 | 120 | 0.76% | 3 | 7.2K | 45.1% | 2 | | Apr 2026 | 100 | 0.63% | 3 | 7.3K | 45.7% | 2 | | May 2026 | 140 | 0.81% | 3 | 8.8K | 50.8% | 1 | | Jun 2026 | 120 | 0.84% | 3 | 7.2K | 50.2% | 1 | | Jul 2026 | 100 | 0.71% | 3 | 7.2K | 51.1% | 1 | | Aug 2026 | 120 | 0.84% | 3 | 7.3K | 51.5% | 1 | | Sep 2026 | 140 | 0.96% | 3 | 7.3K | 49.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ECHO’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECHO**: Measured on the search terms “echo blower” and “echo trimmer”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl”, “stihl” and “stihl brush cutter”, summed into one figure. - [ECHO profile](/demand/nz/brands/echo) - [Stihl profile](/demand/nz/brands/stihl) - [All brush blade brands in New Zealand](/demand/nz/categories/nz-brush-blade-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ECHO or Stihl more popular in search? In September 2026, Stihl had more branded searches than ECHO among brush blade brands in New Zealand. Stihl had about 7,250 branded searches, while ECHO had 140. Stihl made up 49.5% of all brush blade brand searches we track, and ECHO accounted for 0.96%. ## Cite this page Brandwave. "ECHO vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-brush-blade-brands/compare/echo-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-brush-blade-brands/compare/echo-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.