---
title: "Brush blade brands in New Zealand: Which are searched most?"
description: "Compare the brush blade brands people buy. Share of Search among Stihl, Husqvarna and ECHO, the brush blade brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-brush-blade-brands"
publisher: "Brandwave"
---

# Brush blade brands in New Zealand: Which are searched most?

Compare the brush blade brands people buy. Share of Search among Stihl, Husqvarna and ECHO, the brush blade brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Brush blade brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Stihl, 53.3%

## Which brand is most popular in search among brush blade brands in New Zealand?

- In September 2026, Stihl was the most searched among brush blade brands in New Zealand, with an estimated 8.4K branded searches, 53.3% of all searches for the three we track.
- Husqvarna is in 2nd place, 7.4 percentage points behind at 45.8%.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush blade brands in New Zealand increased from 45% to 53.3%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among brush blade brands in New Zealand decreased from 54.4% to 45.8%.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush blade brands in New Zealand peaked at 55.1% in August 2026 and was lowest at 45% in October 2025.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among brush blade brands in New Zealand peaked at 54.4% in October 2025 and was lowest at 44.1% in August 2026.
- Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among brush blade brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among brush blade brands in New Zealand.
- Across the 12 months ending September 2026, ECHO held steady: its share of searches among brush blade brands in New Zealand moved less than 0.5 percentage points.

## Top brush blade brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Stihl appeared every time. Stihl was recommended most often, coming first in both answers that gave a list. Husqvarna was second. ECHO, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Husqvarna | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about brush blade brands

- Asked ChatGPT "Which brush blade brand should I buy in New Zealand?": 1. Stihl
- Asked ChatGPT "What are the best brush blade brands in New Zealand?": 1. Stihl, 2. Husqvarna
- Asked ChatGPT "What's the best brush blade brand in New Zealand for heavy grass cutting?": 1. Stihl, 2. Husqvarna
- Searched Google, AI Overview "brush cutter blade": 1. Stihl
- Searched Google, AI Overview "best brush blade": 1. Stihl

Not named in any answer: ECHO.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Stihl vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-stihl): 53.3% against 45.8% Share of Search.

## How did search popularity change for New Zealand brush blade brands in September 2026?

- In September 2026, Husqvarna gained share of searches among brush blade brands in New Zealand, from 44.1% to 45.8%.
- In September 2026, Stihl lost share of searches among brush blade brands in New Zealand, from 55.1% to 53.3%.
- Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stihl | 53.3% | 8.4K | -0.1% | Stihl |
| 2 | Husqvarna | 45.8% | 7.3K | +7.2% | Husqvarna |
| 3 | ECHO | 0.88% | 140 | +16.7% | ECHO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 10.4K | 54.4% | 1 |
| Oct 2025 | Stihl | 8.6K | 45% | 2 |
| Oct 2025 | ECHO | 120 | 0.63% | 3 |
| Nov 2025 | Stihl | 10.6K | 49.9% | 1 |
| Nov 2025 | Husqvarna | 10.5K | 49.5% | 2 |
| Nov 2025 | ECHO | 140 | 0.66% | 3 |
| Dec 2025 | Stihl | 10.2K | 53.4% | 1 |
| Dec 2025 | Husqvarna | 8.8K | 45.9% | 2 |
| Dec 2025 | ECHO | 140 | 0.73% | 3 |
| Jan 2026 | Stihl | 10K | 53.1% | 1 |
| Jan 2026 | Husqvarna | 8.7K | 46.2% | 2 |
| Jan 2026 | ECHO | 130 | 0.69% | 3 |
| Feb 2026 | Stihl | 10.1K | 53.2% | 1 |
| Feb 2026 | Husqvarna | 8.8K | 46.3% | 2 |
| Feb 2026 | ECHO | 110 | 0.58% | 3 |
| Mar 2026 | Husqvarna | 8.6K | 49.9% | 1 |
| Mar 2026 | Stihl | 8.5K | 49.4% | 2 |
| Mar 2026 | ECHO | 120 | 0.7% | 3 |
| Apr 2026 | Stihl | 8.6K | 50.1% | 1 |
| Apr 2026 | Husqvarna | 8.5K | 49.4% | 2 |
| Apr 2026 | ECHO | 100 | 0.58% | 3 |
| May 2026 | Stihl | 10K | 54.1% | 1 |
| May 2026 | Husqvarna | 8.4K | 45.1% | 2 |
| May 2026 | ECHO | 140 | 0.76% | 3 |
| Jun 2026 | Stihl | 8.3K | 53.7% | 1 |
| Jun 2026 | Husqvarna | 7K | 45.6% | 2 |
| Jun 2026 | ECHO | 120 | 0.78% | 3 |
| Jul 2026 | Stihl | 8.3K | 54.7% | 1 |
| Jul 2026 | Husqvarna | 6.8K | 44.7% | 2 |
| Jul 2026 | ECHO | 100 | 0.66% | 3 |
| Aug 2026 | Stihl | 8.4K | 55.1% | 1 |
| Aug 2026 | Husqvarna | 6.8K | 44.1% | 2 |
| Aug 2026 | ECHO | 120 | 0.78% | 3 |
| Sep 2026 | Stihl | 8.4K | 53.3% | 1 |
| Sep 2026 | Husqvarna | 7.3K | 45.8% | 2 |
| Sep 2026 | ECHO | 140 | 0.88% | 3 |

## What is being compared

- **ECHO**: Measured on the search terms “echo blower” and “echo trimmer”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer” and “stihl pole saw”, summed into one figure.

- [ECHO](/demand/nz/brands/echo)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among brush blade brands in New Zealand?

In September 2026, Stihl was the most searched among brush blade brands in New Zealand, with an estimated 8.4K branded searches, 53.3% of all searches for the three we track.

## Cite this page

Brandwave. "Brush blade brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-brush-blade-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-brush-blade-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.