--- title: "Bobbi Brown vs NARS: Which is searched more in New Zealand?" description: "Is Bobbi Brown or NARS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bronzing powder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-bronzing-powder-brands/compare/bobbi-brown-vs-nars-cosmetics" publisher: "Brandwave" --- # Bobbi Brown vs NARS: Which is searched more in New Zealand? Is Bobbi Brown or NARS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bronzing powder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bobbi Brown and NARS - **Competitive set**: Bronzing powder brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bobbi Brown Share of Search**: 20% - **NARS Share of Search**: 34.2% ## Is Bobbi Brown or NARS more popular in search? - In September 2026, NARS had more branded searches than Bobbi Brown among bronzing powder brands in New Zealand. NARS had about 3,280 branded searches, while Bobbi Brown had 1,920. NARS made up 34.2% of all bronzing powder brand searches we track, and Bobbi Brown accounted for 20%. - NARS was ahead of Bobbi Brown in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bobbi Brown’s share of searches among bronzing powder brands in New Zealand moved from 23.4% to 20%, and its estimated monthly branded searches moved from 2.1K to 1.9K. - Across the 12 months ending September 2026, NARS’s share of searches among bronzing powder brands in New Zealand moved from 32% to 34.2%, and its estimated monthly branded searches moved from 2.9K to 3.3K. ## Top bronzing powder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NARS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bobbi Brown did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | MAC | 1 of 3 | 0 of 2 | 1 of 5 | | NARS | 2 of 3 | 0 of 2 | 2 of 5 | | Bobbi Brown | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bronzing powder brands - Asked ChatGPT "Which bronzing powder brand should I buy in New Zealand?": 1. NARS - Asked ChatGPT "What are the best bronzing powder brands in New Zealand?": 1. NARS - Asked ChatGPT "What's the best bronzing powder brand in New Zealand for sun kissed makeup?": 1. MAC - Searched Google, AI Overview "best bronzing powder": named none of the brands we track - Searched Google, AI Overview "best bronzer powder": named none of the brands we track Not named in any answer: Bobbi Brown. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bronzing powder brands in September 2026? - In September 2026, Bobbi Brown gained share of searches among bronzing powder brands in New Zealand, from 18.2% to 20%. - In September 2026, NARS lost share of searches among bronzing powder brands in New Zealand, from 36.3% to 34.2%. ## Month by month | Month | Bobbi Brown estimated searches | Bobbi Brown Share of Search | Bobbi Brown rank | NARS estimated searches | NARS Share of Search | NARS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 23.4% | 3 | 2.9K | 32% | 2 | | Nov 2025 | 2.2K | 19.9% | 3 | 3.5K | 31.9% | 2 | | Dec 2025 | 1.8K | 19.3% | 3 | 3K | 31.4% | 2 | | Jan 2026 | 1.4K | 19.5% | 3 | 2.5K | 33.2% | 2 | | Feb 2026 | 1.3K | 19.8% | 3 | 2K | 30.5% | 2 | | Mar 2026 | 1.3K | 17% | 3 | 2.4K | 32.4% | 2 | | Apr 2026 | 1.3K | 17.9% | 3 | 2.4K | 34.2% | 2 | | May 2026 | 1.4K | 17.3% | 3 | 2.9K | 35.2% | 2 | | Jun 2026 | 1.3K | 15.7% | 3 | 3.1K | 38.3% | 2 | | Jul 2026 | 1.6K | 16.8% | 3 | 3.2K | 34.7% | 2 | | Aug 2026 | 1.6K | 18.2% | 3 | 3.1K | 36.3% | 2 | | Sep 2026 | 1.9K | 20% | 3 | 3.3K | 34.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bobbi Brown’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bobbi Brown**: Measured on the search terms “bobbi brown”, “bobbi brown concealer”, “bobbi brown foundation”, “bobbi brown lipstick” and “bobbi brown mascara”, summed into one figure. - **NARS**: Measured on the search terms “nars concealer”, “nars cosmetics”, “nars cosmetics bronzer”, “nars cosmetics foundation”, “nars foundation”, “nars lipstick” and “nars mascara”, summed into one figure. - [Bobbi Brown profile](/demand/nz/brands/bobbi-brown) - [NARS profile](/demand/nz/brands/nars-cosmetics) - [All bronzing powder brands in New Zealand](/demand/nz/categories/nz-bronzing-powder-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bobbi Brown or NARS more popular in search? In September 2026, NARS had more branded searches than Bobbi Brown among bronzing powder brands in New Zealand. NARS had about 3,280 branded searches, while Bobbi Brown had 1,920. NARS made up 34.2% of all bronzing powder brand searches we track, and Bobbi Brown accounted for 20%. ## Cite this page Brandwave. "Bobbi Brown vs NARS: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-bronzing-powder-brands/compare/bobbi-brown-vs-nars-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-bronzing-powder-brands/compare/bobbi-brown-vs-nars-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.